Overview
4. A. Description of Your Advisory Firm:
Sovereign Asset Management (“the firm,” “Sovereign,” or “the adviser”) is a dba for The Money Men
Inc., a New York state corporation [IRS EIN 27-1596560], a corporation formed on January 5, 2010, and
that applied to be registered to do business as an investment advisory firm with the state of New York in
December 2016. In 2018, Sovereign became registered with the SEC.
The Money Men Inc. has been an active company since January 2010 and also operates under the
assumed name of Priority Financial Group. Mr. Ungaro is the Chief Executive Officer for The Money
Men Inc. The firm’s two owners are Mr. David Ungaro and Mr. Kenneth Wolf, Co-Presidents of the
firm.
4.B. Description of Advisory Services Offered
Sovereign Asset Management offers portfolio management services for high net worth and other
individuals, corporations’ and other businesses.
The adviser will use industry leading software tools to create portfolio models based on each client's
personal risk tolerance and asset allocation questionnaires. Sovereign will seek to create an optimizing
portfolio for the client's specific needs and goals, one that seeks the target return balanced against the
usual trade-off with risk and volatility. To reduce risk and volatility, we can use a variety of investments,
which may include mutual funds, exchange traded funds, and unit investment trusts.
4.C. Client Tailored Services and Client Imposed Restriction
Sovereign’s advisory representative will meet with each client on an individual basis. To understand each
client’s needs, goals, and objectives, the representative will use an in-depth fact-finding interview process
to match goals with risk tolerance, based on a standard industry profile questionnaire. The adviser will
seek information from each client to establish the applicable federal and state tax status, investment
background and experience, time horizon, income and liquidity needs and investment objectives, while
reviewing a client’s current assets and investment portfolio.
As a fiduciary, an investment adviser is to make only those recommendations that demonstrably are in the
client’s own best interests, which means that they, too, must be based on an individual’s stated and/ or
established, individual needs, goals, risk tolerance and investment time horizon. The firm seeks to
establish this personal dimension through a careful, fact-finding interview and discussions with each
client. Clients may impose reasonable restrictions on the adviser’s discretion to invest in certain securities
or types of securities if a client provides clear, written directions to that effect.
4.D. Wrap Fee Programs
We do not participate in a wrap fee program in providing portfolio management services.
4. E. Client Assets Under Management
As of December 31, 2022, the firm has $97,750,000 of assets under management on a discretionary basis.