Aisa Financial Planning Limited (Aisa Financial Planning), dba, Aisa International is registered with the Securities
and Exchange Commission (SEC) as an investment advisor, with its principal place of business located in the United
Kingdom. Aisa Professional is a trading name of Aisa Financial Planning in the United Kingdom (UK). Aisa
Financial Planning is authorised and regulated by the Financial Conduct Authority (FCA) in the UK. Aisa Financial
Planning (established 1998) began conducting business as an SEC registered investment advisor in 2015.
Principal Owners:
James Pearcy-Caldwell – 69% and Clive Tutton – 31% are the principal owners of Aisa Financial Planning.
James Pearcy-Caldwell is Chief Compliance Officer of the firm
The firm is supported by Service Manager for compliance Claire Worsdell, and compliance consultants “three sixty
Services LLP”, Eden Point, Three Acres Lane, Cheadle Hulme, Cheshire,
SK8 6RL.
Aisa Financial Planning offers the following advisory services to its clients:
Wealth management service
We manage investment advisory accounts through asset allocation using proprietary portfolios. Each portfolio is
designed to meet a particular investment objective. Aisa Financial Planning will manage advisory accounts on
either a discretionary or non-discretionary basis. This section describes how we construct and manage our
portfolios. The section below entitled “Wealth/financial planning service” describes how we create a Wealth Plan,
which is a service typically provided in conjunction with our Wealth management service.
We primarily use institutional asset class funds unless we determine a better alternative is available. Institutional,
style-specific, asset class funds are used to mirror the various asset classes of the portfolio and to minimize client
cost. ETFs may be selected on the basis of any or all of the following criteria as they relate to the security or its
underlying index: performance history; industry sector; management style and philosophy; track record;
investment objectives; composition and focus, and; fee structure and expenses.
Each portfolio is constructed primarily of mutual funds, exchange traded funds (ETFs), exchange traded notes
(ETNs) and other pooled investment vehicles but may also include individual equities (including exchange-listed
securities, securities traded over-the-counter or foreign issuers) and bonds (including warrants, corporate debt
securities, certificates of deposit, municipal securities and United States governmental securities). We may also
provide advice and management with respect to any of the following securities that can be included in a client’s
portfolio: variable life insurance, variable annuities and interests in partnerships investing in real estate.
Whilst each portfolio has been designed to achieve a particular goal and the investments within the portfolio have
in turn been selected to help achieve that goal, clients are given the opportunity to place reasonable restrictions on
the types of investments to be included within their individual account. Clients retain individual ownership of all
portfolio securities.
We continuously monitor the underlying securities in client accounts and rebalance every six months
as necessary.
If Aisa Financial Planning believes that a reallocation is required, for example, that a particular investment is
performing inadequately, or that a different investment may be more appropriate, Aisa Financial Planning may
recommend a different investment and reinvest the assets after obtaining authority from the client.
Wealth/financial planning service
In conjunction with the Wealth Management service we provide advice in the form of a Wealth (financial) Plan
designed to assist a client in achieving his or her stated goals and objectives.
In general, the Wealth Plan may address any or all of the following areas of concern:
• Cash Flow: Spending analysis and planning for past, current and future years. Aisa Financial Planning will
illustrate the impact of various investments on a client’s current income and future expenditure.
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• Personal: Family records, budgeting, personal liability, estate information and financial goals.
• Death & Disability: Cash needs at death, income needs of surviving dependents, estate planning and
disability income analysis.
• Retirement: Analysis of current strategies and investment plans to help the client achieve his or her
retirement goals.
• Investments: Analysis of investment alternatives and their effect on a client’s portfolio.
Through personal discussion and a comprehensive information gathering process, we establish a client’s attitude
to risk and capacity for loss, their goals, objectives, time horizon and investment needs and by using the
information gathered, we determine which of our portfolios is best suited to meet those needs.
It may be in certain circumstances that we suggest either making modifications to a portfolio (bespoke it) or
recommend the allocation is spread between two or more portfolios if this means we can more effectively achieve
the required outcome.
When a portfolio has been determined, we provide the client with an Investment Recommendation (IR) that
outlines our recommendation. We then manage the portfolio/s in accordance with the IR mandate.
In order to ensure that our initial recommendation of an appropriate portfolio continues to be suitable on an
ongoing basis and that the account continues to be managed in a manner fitting the client’s circumstances, Aisa
Financial Planning maintains up to date client suitability information by holding at least an annual client review. We
request prompt notification from clients of any material change in their financial circumstances in the meantime
that may affect their position.
Wealth/Financial Planning is not a stand-alone service of Aisa Financial Planning and is offered only as part of the
firm’s Wealth Management Service. Wealth Planning is designed to provide Aisa Financial Planning with a holistic
view of the client’s circumstances in order to form a solid foundation for investment recommendations. As such,
there is no additional fee charged for the Wealth/Financial Planning Service.
Amount of managed assets
Funds under management have altered substantially due to exchange rate changes with business outside the USA.
As at 02/21/2022, we were actively managing $20,101,282 outside the UK at current exchange rates.