PWA offers clients a variety of advisory services, which include financial planning and investment management
services on a stand-alone basis or on a combined basis as part of a comprehensive wealth management offering.
PWA (and its predecessor entity, Premier Financial Advisors, Inc.) has been an independent registered investment
adviser since 2000. Premier Financial Services, Inc., which is principally owned by John L. Diaz, is the sole owner
of the Firm.
As of February 13, 2024, PWA had $431,799,323 in assets under management, all of which are managed on a
discretionary basis. Prior to the rendering any of the foregoing advisory services, clients are required to enter into
one or more written agreements with PWA setting forth the relevant terms and conditions of the advisory relationship
(the “Agreement”).
While this brochure generally describes the business of PWA, certain sections also discuss the activities of its
Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying a similar
status or performing similar functions), employees or any other person who provides investment advice on PWA’s
behalf and is subject to the Firm’s supervision or control.
Financial Planning Services
PWA offers clients a range of financial planning services, which may include any or all of the following functions:
• Business Planning
• Cash Flow Forecasting
• Asset Allocation
• Retirement Planning
• Estate Planning
• Financial Reporting
• Investment Consulting
• Insurance Needs Analysis
• Retirement Plan Analysis
• Charitable Giving
• Risk Management
• Distribution Planning
While each of these services is available on a stand-alone basis, certain of them may also be rendered in
conjunction with investment portfolio management as part of a comprehensive wealth management
engagement.
In performing these services, PWA is not required to verify any information received from the client or from
the client’s other professionals (e.g., attorneys, accountants, etc.) and is expressly authorized to rely on
such information. PWA may recommend the services of itself, its Supervised Persons in their individual
capacities as insurance agents or registered representatives of a broker-dealer, and/or other professionals
to implement its recommendations.
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Clients are advised that a conflict of interest exists if PWA recommends its own services. Clients retain
absolute discretion over all decisions regarding implementation and are under no obligation to act upon any
of the recommendations made by PWA under a financial planning engagement or to engage the services
of any such recommended professionals, including PWA itself. Clients are advised that it remains their
responsibility to promptly notify the Firm if there is ever any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating or revising PWA’s previous recommendations and/or
services.
Investment Management and Wealth Management Services
PWA manages client investment portfolios on a discretionary basis. In addition, PWA may provide clients
with wealth management services which includes a broad range of comprehensive financial planning
services as well as discretionary management of investment portfolios.
PWA primarily allocates client assets among mutual funds, exchange-traded funds (“ETFs”), individual debt
and equity securities, and to a lesser extent, various independent investment managers (“Independent
Managers”), in accordance with the investment objectives of its individual clients. In addition, PWA may
also recommend that clients who
qualify as accredited investors, as defined by Rule 501 of the Securities
Act of 1933, invest in privately placed securities, which include debt, equity and/or interests in pooled
investment vehicles (e.g., hedge funds). Where appropriate, the Firm may also provide advice about any
type of legacy position or other investment held in client portfolios.
Clients may also engage PWA to advise on certain investment products that are not maintained at their
primary custodian, such as variable life insurance and annuity contracts, and assets held in employer
sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, PWA directs or
recommends the allocation of client assets among the various investment options available with the
product. These assets are maintained at the underwriting insurance company or the custodian designated
by the product’s provider.
PWA tailors its advisory services to meet the needs of its individual clients and continuously seeks to ensure
that client portfolios are managed in a manner consistent with their specific investment profiles. PWA
consults with clients on an initial and ongoing basis to determine their specific risk tolerance, time horizon,
liquidity constraints and other factors relevant to the management of their portfolios. Clients are advised to
promptly notify PWA if there are changes in their financial situation or if they wish to place any limitations
on the management of their portfolios. Clients may impose reasonable restrictions or mandates on the
management of their accounts if PWA determines, in its sole discretion, the conditions would not materially
impact the performance of a management strategy or prove overly burdensome to the firm’s management
efforts.
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Use of Independent Managers
As mentioned above, PWA may select or recommend certain Independent Managers to actively manage a
portion of its clients’ assets. The specific terms and conditions under which a client engages an
Independent Manager are set forth in a separate written agreement between the designated Independent
Manager and either PWA or the client. In addition to this brochure, clients also receive the written disclosure
documents of the designated Independent Managers engaged to manage their assets. PWA does not
receive compensation from any such Independent Managers.
PWA evaluates various information about the Independent Managers it chooses to manage client portfolios.
The Firm reviews a variety of different resources, which may include the Independent Managers’ public
disclosure documents, materials supplied by the Independent Managers themselves, and other third-party
analyses it believes are reputable. To the extent possible, the Firm seeks to assess the Independent
Managers’ investment strategies, past performance and risk results in relation to its clients’ individual
portfolio allocations and risk exposures. PWA also takes into consideration each Independent Manager’s
management style, returns, reputation, financial strength, reporting, pricing and research capabilities,
among other related factors.
PWA continues to provide services relative to the discretionary selection of the Independent Managers. On
an ongoing basis, the Firm monitors the performance of those accounts being managed by Independent
Managers by reviewing the summary account statements and trade confirmations produced by the
Financial Institutions, as well as other performance information furnished by the Independent Managers
and/or other third-party providers. PWA seeks to ensure the Independent Managers’ strategies and target
allocations remain aligned with its clients’ investment objectives and overall best interests.