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Larson Financial Group, LLC (“LFG,” “we” or “us”) is a wholly-owned subsidiary of Larson Financial Holdings, LLC (“LFH”).
LFG has been a SEC-registered investment advisor since 2006 and is headquartered in Saint Louis, Missouri. We provide
financial planning and other investment advisory services to individual clients, organizations, trusts, and various for-profit
and non-profit entities with a focus toward doctors and related businesses through investment advisors, some of which are
employees and some of which are independent contractors. This Firm Brochure (“Brochure”) discloses information about
us and it is being provided pursuant to Securities and Exchange Commission (“SEC”) rules.
We offer the following financial planning and advisory services to clients.
INVESTMENT ADVISORY SERVICES AND MODEL PORTFOLIO MANAGEMENT
We provide financial planning services independently or in combination with investment management. Continuous advice
is provided to clients regarding the investment of funds based on the client’s individual needs. Through our Investment
Advisor Representatives' (“IAR”) personal discussions with clients and prospects, the IAR considers the client’s individual
objectives, time horizons, risk tolerance, liquidity needs, and overall portfolio, among other characteristics to help them
establish specific goals and objectives. The client's prior investment history, family composition and background are also
taken into consideration. . During the data-gathering process, From here a , a portfolio strategy is chosen for implementation
and management.
Advisory accounts are managed on a discretionary or non-discretionary basis. Account supervision is guided by the client's
stated objectives (e.g.: capital appreciation, growth, income, or growth and income), as well as tax considerations. Once the
IAR recommends a portfolio, and the client agrees, the portfolio is managed based on the stated goals (e.g.: retirement,
education, etc.). Securities may be held in the name of the custodian with individual ownership of all securities retained by
the client. Clients may impose reasonable restrictions on investing in certain securities, types of securities, or industry sectors,
but should understand that by restricting investments on which we provide advice, the client’s portfolio may not contain
the same investments or risk characteristics.
Investment recommendations are not limited to any specific product or service offered by a broker-dealer or insurance
company and will generally include advice regarding the following securities:
Exchange-listed securities
Securities traded over-the-counter
Certificates of deposit
Municipal securities
Pooled investment vehicles, private equity funds
Variable and term life insurance
Variable annuities
Mutual fund shares and exchange-traded funds (“ETFs”)
Interests in businesses and partnerships
Because some types of investments involve certain additional degrees of risk, they will only be implemented/recommended
when consistent with the client's stated investment objectives, tolerance for risk, liquidity and suitability.
We provide portfolio management services to clients using model asset allocation portfolios. Each portfolio is designed to
meet a particular investment goal as outlined below. Your IAR may also recommend a certain “Equity Sleeve” or portfolio
tilt based on your wants and circumstances. In addition, IARs may also recommend one of our more active strategies such
as our Dividend Growth Stock Program, the Core and Explore Program, the Wealth Acorn Program, Core Capital Program,
the Advance and Protect Stock Program, the Custom Program, Strategic 60, Strategic 80, Strategic 100 and Tactical Strategies
(Diversified Bond, Diversified Equity, High Yield, Muni Bond Fund, Global Equity Blend, Global Style Box, Section Rotation,
Alterra All Cap, Advisor Select, Disruptors and Tactical 25). We provide asset management services under both Wrap Fee
Programs and Non-Wrap Fee Programs.
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MODEL ASSET ALLOCATION PROGRAM
Larson Model Name Equity/Debt Ratio Primary Objective of Model
Risk Averse I 20/80 Capital preservation
Risk Averse II 30/70 Capital preservation with modest amount of income
Conservative I 40/60 Income with a modest amount of growth
Conservative II 50/50 Income with increased amount of growth
Moderate I 60/40 Growth and income
Moderate II 70/30 Increased growth with a modest amount of income
Aggressive I 80/20 Growth
Aggressive II 90/10 Increased growth
Highly Aggressive 100/0 Maximum growth
Equity Sleeve
Core Equity
Small Cap Value
Growth
Income
Primary Objective of Sleeve
Maximize growth with a purely passive portfolio; no factor tilts
Maximize Growth over the long-term utilizing small and value factor tilts
Maximize Growth utilizing an overweighting to high growth stocks
Maximize Income at all levels of risk
The Model Asset Allocation Program and Custom Program may be non-wrap accounts (described herein) or wrap accounts
depending on the type of account managed. The Dividend Growth Stock Program, Core and Explore Program, the Wealth
Acorn Program, Core Capital Program, and Advance, Protect Stock Program Strategic 60, Strategic 80, Strategic 100 and
Tactical Strategies (Diversified Bond, Diversified Equity, High Yield, Muni Bond Fund, Global Equity Blend, Global Style Box,
Section Rotation, Alterra All Cap, Advisor Select, Disruptors and Tactical 25) are wrap accounts.
In the Wrap Fee Programs, we manage client accounts for a single fee that includes asset management services and custodial
and transaction/commission costs. If you participate in our Wrap Fee Programs, we will provide you with a separate Wrap
Fee Program Brochure explaining the Programs and the fees we receive for our wrap account services. If your non-wrap
account is held with Fidelity or Charles Schwab, you may also incur transaction charges and/or brokerage fees when
purchasing or selling securities.
In the non-wrap Model Asset Allocation Program, assets are held in variable annuities, variable life insurance, in Fidelity or
Charles Schwab custodial accounts or in accounts held directly at a mutual fund. The Program may be utilized with variable
annuity benefits coordination, which is designed for management of certain variable annuities with guaranteed living or
death benefit riders, which impose restrictions on the investment of the annuities' sub-accounts.
In the non-wrap Model Asset Allocation Program, we invest your assets in mutual funds and/or exchange traded funds
(ETFs), or variable sub-accounts in the case of variable annuities and variable life insurance. In the Wrap Model Asset
Allocation Program, we may invest your assets in both mutual funds and exchange traded funds. In the Dividend Growth
Stock Program, we may invest your assets in individual stocks, ETFs, mutual funds and/or cash. In the Core Fund, the Core
and Explore and Advance and Protect Stock Program your accounts may be invested in mutual funds and exchange traded
funds, structured products, and individual stocks and bonds. For Non-Wrap Custom Accounts which will be held at Fidelity
or Charles Schwab, we may invest your assets in mutual funds, exchange traded funds, structured products, options and
individual stocks and bonds or any other type of investment we may deem suitable for you.
As part of our asset management services, we may recommend one or more third party investment adviser(s) to manage all
or a portion of your account on a discretionary basis. The third-party investment adviser(s) may use one or more of their
model portfolios to manage your account. We will regularly monitor the performance of your accounts managed by third
party investment advisers(s) and make recommendations to you as necessary. We may share in the fee charged by the third-
party adviser(s) or in the alternative include the value of the assets managed by the third-party adviser(s) when determining
our advisory fee.
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In the Custom Program your portfolio will be custom designed based on your individual goals and objectives and we will
monitor your portfolio's performance on an ongoing basis and will rebalance the portfolio as required by changes in
market conditions and in your financial circumstances. We require you to grant our firm discretionary authority to manage
your account. Discretionary authorization will allow our firm to determine the specific securities, and the amount of
securities, to be purchased or sold for your account without your approval prior to each transaction.
Discretionary authority is typically granted by the asset management agreement you sign with our firm. For the Custom
Program, you may limit our discretionary authority (for example, limiting the types of securities that can be purchased for
your account) by providing our firm with your restrictions and guidelines in writing. Such restrictions/guidelines may affect
the composition and performance of your portfolio and/or our ability to meet your investment objectives.
Tactical Strategies Programs
Dynamic
Objective: This strategy aims to provide long-term excess returns over a risk-adjusted benchmark through dynamic
management.
Methodology: Up to 8 mutual fund and ETF holdings are used to represent a diversified blend of assets including
U.S. Equity, International Equity, International Bond, Domestic Bond, and Commodities.
Management Style: Tactical
Account Minimum: $100,000
Separately Managed Account Strategies
Objective: These strategies are designed to give clients exposure to different types of equities with customizable
objectives such as dividend paying or growth orientation.
Methodology: The strategies are systematic in nature, utilizing various factor exposures.
Management Style: Strategic
Account Minimum: $100,000
Synthetic Structures Notes
Objective: This strategy is designed to help protect principle, enhance returns, and create tailored risk/reward
profiles for investors as either a core or complimentary exposure in portfolios.
Methodology: Holdings mix of index or individual equity options, high yield bonds, and treasury bonds.
Management Style: Strategic
Account Minimum: $100,000
Tactical Management
The Tactical strategies offered by LFG are each designed around a specific blend of assets for a participation in a particular
segment of the investable market. We often use fundamental analysis to determine which securities should be utilized in
the formation of the portfolio. Fundamental analysis involves analyzing individual companies and their industry groups,
including a company's financial statements, details regarding the company's product line, the experience and expertise of
the company's management, and the outlook for the company's industry. The resulting data is used to measure the true
value of the company's stock compared to the current market value. The specific amount of investment exposure to these
assets will then be dependent on a number of factors. Technical analysis, which involves studying past price patterns and
trends in the financial markets to forecast the direction of both the overall market and specific asset, is predominately used
in determining how much, if any, investment exposure should be given to each asset. Additional elements such as corporate
actions, change in investment leadership, geopolitical actions, and other newsworthy events deemed impactful to a strategy
will be considered as a reason to exit or avoid deploying capital into specific assets. At times, identifiable trends in the overall
market and or specific assets may cause large percentages of cash to build within a strategy. This is expected and by design
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so that this capital can then be redeployed into the strategy when more favorable trends are identified. We make no claim
that securities will be purchase at a lower or more favorable price at a later date than when the same asset was last sold. We
may utilize commercially available software and databases to obtain
additional information on securities that may be
selected for the Portfolios. For some of the Programs/Portfolios, we rely on third-party services for research and for
recommendations regarding asset allocation models or buy and sell indicators. We may use short-term trading (in general,
selling securities within 30 days of purchasing the same securities) as an investment strategy when managing an Account(s).
Short-term trading is not a fundamental part of our overall investment strategy, but we may use this strategy occasionally
when we determine that it is suitable given your stated investment objectives and tolerance for risk. We may use investment
strategies that involve buying and selling securities frequently in an effort to capture significant market gains and avoid
significant losses during a volatile market. However, frequent trading can negatively affect investment performance,
particularly through increased brokerage and other transactional costs and taxes.
Strategic Management
For accounts utilizing Strategic Management we begin with a Modern Portfolio Theory ("MPT") approach. MPT is a theory
of investing which attempts to maximize portfolio expected return for a given amount of portfolio risk, or equivalently
minimize risk for a given level of expected return, by carefully choosing the proportions of various assets. MPT is a
mathematical formulation of the concept of diversification in investing, with the aim of selecting a collection of investment
assets that has collectively lower risk than any individual asset. The risk, return, and correlation measures used by MPT are
mathematical statements about the future. Very often such expected values fail to take account of new circumstances which
did not exist when the historical data were generated. Each strategy is constructed with a view to achieving certain objectives
and risk profiles, and we will manage the Account'(s) assets to reflect the Portfolio which you select. The available Portfolios
fall within one of the following three profiles:
• Growth & Income: Portfolios with a Growth & Income profile seek to achieve long-term growth of capital, with
moderate current income. You should have a tolerance for moderate fluctuations in the value of the Account and
be willing to accept the volatility associated with an equity portfolio. We recommend a time horizon of five years or
longer.
• Growth: Portfolios with a Growth profile seek to achieve long-term growth of capital and generally without regard
for current income. You should have a tolerance for moderately large fluctuations in the value of the Account and
be willing to accept the volatility associated with an equity portfolio. We recommend a time horizon of five years or
longer.
• Aggressive: Portfolios with an Aggressive profile seek to achieve maximum long-term growth of capital without
regard for current income. You should have a tolerance for large fluctuations in the value of the Account and be
willing to accept the volatility of a 100% equity portfolio. We recommend a time horizon of more than five years to
maximize the opportunity for growth.
Short-term Gains and Losses for Tax Purposes
You should note that if we effect short term transactions in your Account, these transactions might result in short term gains
or losses for federal and state tax purposes. You should review the treatment of such tax consequences with your accountant
or tax counsel.
Periodic Reviews
To ensure that a portfolio remains suitable for a particular client and that the account continues to be managed in a manner
consistent with the client's known financial circumstances when utilizing LFG’s models, the IAR will
Send periodic reminders to the client requesting any updated information regarding changes in the client's financial
situation and investment objectives
At least annually, contact the client to determine whether there have been any changes in the client's financial
situation or investment objectives, and whether the client wishes to impose investment restrictions or modify
existing restrictions
Be reasonably available to consult with the client
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Maintain client suitability information in each client's file
SELECTION OF OTHER ADVISERS
We may recommend that you use the services of a third-party money manager ("TPMM") to manage all, or a portion of,
your investment portfolio. After gathering information about your financial situation and objectives, we may recommend
that you engage a specific TPMM or investment program. Factors that we take into consideration when making our
recommendation(s) include, but are not limited to, the following: the TPMM's performance, methods of analysis, fees, your
financial needs, investment goals, risk tolerance, and investment objectives. We will monitor the TPMM(s)' performance to
ensure its management and investment style remains aligned with your investment goals and objectives.
The TPMM(s) will actively manage your portfolio and will assume discretionary investment authority over your account.
We will assume discretionary authority to hire and fire TPMM(s) and/or reallocate your assets to other TPMM(s) where we
deem such action appropriate.
IRA ROLLOVER CONSIDERATIONS
We may recommend that a client withdraw assets from an employer-based retirement plan (i.e., 401k) and roll the assets
over to an individual retirement account (IRA) to be managed by LFG. We will typically charge our standard portfolio
management fee to manage the IRA. This presents a potential conflict of interest as LFG will charge a management fee that
may be higher than expenses charged had the assets remained in the employer’s (or former employer’s) retirement plan.
There may also be other advantages to keeping those assets with the employer’s (or former employer’s) retirement plan.
Clients and prospective clients are encouraged to speak with their LFG advisor concerning the potential advantages and
disadvantages of rolling over retirement plan assets into an IRA.
DEFINED BENEFIT AND DEFINED CONTRIBUTION CONSULTING SERVICES
The primary clients for the services described in this section are defined benefit and defined contribution plans; however,
these services are offered, where appropriate, to individuals and trusts, estates, and charitable organizations. Defined Benefit
and Defined Contribution Consulting Services are comprised of four distinct services. Clients may choose to use any or all
of these services.
INVESTMENT POLICY STATEMENT PREPARATION (“IPS”)
An IAR will meet with the client, in person or over the telephone, to determine an appropriate investment strategy which
reflects the plan sponsor’s stated investment objectives for management of the overall plan. If appropriate and at the
discretion of the IAR, they will prepare a written IPS detailing those needs and goals, including an encompassing policy
under which these goals are to be achieved. The IPS also lists the criteria for selection of investment vehicles as well as the
procedures and timing interval for monitoring of investment performance.
SELECTION OF INVESTMENT VEHICLES
An IAR may assist plan sponsors in constructing appropriate asset allocation models. The Investment Analysis team will
then review various mutual funds (both index and managed) to determine which investments are appropriate to implement
within the client’s IPS. Clients can choose to transfer most of the fiduciary burden onto the firm by signing a 3(38) Service
Agreement, or the client can share the fiduciary burden with the firm by signing a 3(21) Service Agreement. Under a 3(38)
arrangement, LFG will select and monitor all plan investments using the IPS as a guideline. Under a 3(21) arrangement, the
client will share with LFG the responsibility for selecting and monitoring plan investments using the IPS as a guideline.
MONITORING OF INVESTMENT PERFORMANCE
LFG Investment Analysis team monitors client investments continually. Although we are not involved in any way in the
purchase or sale of these investments, the IAR and the Investment Analysis team monitor the plans’ investment options and
will make recommendations as market factors and plan needs dictate.
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EMPLOYEE COMMUNICATIONS
For defined benefit and defined contribution plan clients with individual plan participants exercising control over assets in
their own account (“self-directed plans”), educational support and investment workshops designed for the plan participants
may also be provided. The nature of the topics to be covered will be determined by the plan sponsor and IAR under the
guidelines established in ERISA Section 404(c). The educational support and investment workshops will NOT provide plan
participants with individualized, tailored investment advice or individualized, tailored asset allocation recommendations.
FINANCIAL PLANNING
IARs provide financial planning services. Financial planning is a comprehensive evaluation of a client’s current and future
financial state by using currently known variables to predict future cash flows, asset values and withdrawal plans. Through
the financial planning process, all questions, information and analysis are considered as they impact and are impacted by
the entire financial and life situation of the client. Clients utilizing this service receive a customized financial plan designed
to help achieve their financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
GENERAL: The IAR may review family records, employment details, budgeting, personal liability, estate information
and financial goals
TAX & CASH FLOW: The IAR may coordinate services with client’s tax adviser(s) and or analyze a client’s income tax
and spending and planning for past, current and future years; then illustrate the impact of various investments on
the client's current income tax and future tax liability
INVESTMENTS: The IAR may analyze investment alternatives and their effect on a client's portfolio
INSURANCE: The IAR may review existing policies to ensure proper coverage for life, health, disability, long-term
care, liability, home and automobile
RETIREMENT: The IAR may analyze current strategies and investment plans to help a client achieve his or her
retirement goals
DEATH & DISABILITY: The IAR may review a client’s designated beneficiaries, cash needs at death, income needs of
surviving dependents, estate planning, and disability insurance coverage
ESTATE: The IAR may coordinate services with clients' legal counsel regarding their existing estate plan and/or other
long-term strategies, including trusts, wills, estate tax, powers of attorney, asset protection plans, and other long-
term considerations. The services provided by the IAR may include setting and/or changing beneficiaries,
transferring assets into and/or out of trusts, gathering data on estate assets, and other services as needed in support
of the client’s estate plan.
The IAR gathers required information through in-depth personal interviews. Information gathered includes the client's
current financial status, employment, tax status, future goals, investment time horizon, returns objectives, and attitudes
towards risk. Implementation of financial plan recommendations is entirely at the client's discretion. LFG and its IARs do
not provide tax or legal advice or services. Should the client choose to implement the recommendations made, it is
suggested the client work closely with their attorney and accountant.
Typically, the financial plan is delivered to the client within six months of the financial planning agreement’s date, if all
information needed to prepare the financial plan has been provided. The financial plan may be composed of a number of
illustrations, calculations, communications and other documents that collectively compose the comprehensive plan.
AMOUNT OF MANAGED ASSETS
As of 12/31/2023, LFG managed $2,276,000,000 of clients’ assets on a discretionary basis and $468,800,000 on a non-
discretionary basis.