ITEM 5 - ADDITIONAL COMPENSATION .................................................................................................... ii
ITEM 6 - SUPERVISION .............................................................................................................................. ii
Jorden Bastien .................................................................................................................................. iii
ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE ..................................................... iii
ITEM 3 - DISCIPLINARY INFORMATION .................................................................................................... iii
ITEM 5 - ADDITIONAL COMPENSATION ................................................................................................... iii
ITEM 6 - SUPERVISION ............................................................................................................................. iii
M'Lissa Swift ..................................................................................................................................... iv
ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE ..................................................... iv
ITEM 3 - DISCIPLINARY INFORMATION .................................................................................................... iv
ITEM 5 - ADDITIONAL COMPENSATION ................................................................................................... iv
ITEM 6 - SUPERVISION ............................................................................................................................. iv
Privacy Notice ................................................................................................................................... A
LifeSteps Financial, Inc. Brochure Revised March 22, 2024 6
Description of Advisory Firm
LifeSteps Financial, Inc. (“LifeSteps,” “we,” “our,” or “us”) is a privately owned Corporation
headquartered in Claremont, California. In 2009, Henry Ford co-founded Foothill Financial Advisors, Inc.
(“Foothill”). In 2010, Foothill registered as an investment adviser with the U.S. Securities and Exchange
Commission. In 2017, Foothill changed its entity name to LifeSteps Financial, Inc. LifeSteps offers
investment advisory and financial planning services to individuals, families, trusts, and businesses.
Fiduciary Duty
Registered investment advisers are considered fiduciaries under federal law. Our fiduciary duty carries
with it an obligation to act in the best interest of our clients pursuant to a relationship of trust and
confidence. It encompasses a
duty of care and a
duty of loyalty.
Duty of Care
The duty of care includes, among other things,
1. the duty to provide advice that is in the best interest of the client;
2. the duty to seek best execution of a client’s transactions where the adviser has the
responsibility to select broker-dealers to execute client trades; and
3. the duty to provide advice and monitoring over the course of the relationship.
The duty to provide advice suitable to each client based on a reasonable understanding of the client’s
objectives is a critical component of the duty of care. Providing suitable advice includes making a
reasonable inquiry into the client’s financial situation, investment experience, and financial goals and
then updating this information as necessary throughout the course of the relationship to reflect the
client’s changing objectives over time and adjusting the advice we provide to reflect any changed
circumstances.
When LifeSteps has the responsibility to select broker-dealers to execute client trades in discretionary
accounts, we seek to trade such that the client’s total cost or proceeds in each transaction are the most
favorable under the circumstances. In doing so, we consider the full range and quality of a broker’s
services and so the determinative factor is not necessarily the lowest possible commission cost but
whether the transaction represents the best qualitative execution. Moreover, we periodically and
systematically evaluate the execution we receive on behalf of our clients.
Our duty of care includes an obligation to provide advice and monitoring at a frequency that is in the
best interest of the client, taking into account the scope of the agreed relationship. This scope is
indicated by the duration and nature of the services as outlined in each client’s advisory arrangement
and extends to all personalized advice provided to clients.
Duty of Loyalty
LifeSteps adheres to a duty of loyalty where we seek to serve the best interests of our clients and never
subordinate the interests of our clients to our own. Simply put, LifeSteps cannot place its own interests
ahead of the interests of our clients. In observance of this duty, we must make full and fair disclosure to
clients of all material facts relating to the advisory relationship. Further, we also seek to eliminate or at
LifeSteps Financial, Inc. Brochure Revised March 22, 2024 7
least expose through full and fair disclosure all conflicts of interest which might incline LifeSteps,
consciously or unconsciously, to render advice that is not disinterested. We believe that in order for
disclosure to be full and fair, it should be sufficiently specific so that each client is able to understand the
material fact or conflict of interest and make an informed decision whether to provide consent.
Consequently, we provide this ADV 2A brochure to all prospective clients at or before entering into a
contract so that they can use the information within to decide whether or not to enter into an advisory
relationship.
Advisory Services Offered
LifeSteps offers the following services to advisory clients:
Investment Advisory Services
LifeSteps offers advice to clients regarding asset allocation and the selection of investments. Our
investment advisory services are generally inclusive of financial planning, asset allocation, and portfolio
management services. We design, implement, and provide continued monitoring of client portfolios.
LifeSteps will invest the account on a fully discretionary basis, limited only by the client’s individual
needs and any restrictions imposed on the account.
LifeSteps’ recommendations for new investments will primarily include exchange-traded funds (ETFs).
Additionally, LifeSteps’ recommendations, depending on the individual investment objectives and needs
of the client may include:
1. Equity securities, including stocks and foreign securities listed on US exchanges (ADRs)
2. Fixed income securities, including corporate, government, and municipal bonds, commercial
paper, and certificates of deposit (CDs)
3. Mutual funds
4. Securities with Equity and Debt Characteristics, including convertible bonds, preferred stocks, or
other preferred securities
5. Real estate investment trusts (REITs)
LifeSteps also occasionally offers advice regarding additional types of investments if they are
appropriate to address the individual needs, goals, and objectives of the client or in response to client
inquiry. LifeSteps may also offer investment advice on any investment held by the client at the start of
the advisory relationship. We describe the material investment risks for many of the securities that we
recommend under the heading
Specific Security Risks in
Item 8 below.
We discuss our discretionary authority below under
Item 16 - Investment Discretion. For more
information about the restrictions clients can put on their accounts, see
Tailored Services and Client
Imposed Restrictions in this item below. We describe the Fees charged for investment management
services below under
Item 5 - Fees and Compensation.
Short-Term Cash Management
LifeSteps also offers short-term cash management services to high net worth clients. This service utilizes
short-term investments including but not limited to certificates of deposit (CDs), money market funds,
LifeSteps Financial, Inc. Brochure Revised March 22, 2024 8
and treasuries with the goal of keeping assets in a liquid and safe
environment to accommodate clients’
short-term needs.
Non-Discretionary Accounts
LifeSteps also offers investment advisory services to clients on a non-discretionary basis. For these
clients LifeSteps will contact the client before making recommendations it deems appropriate for the
client. See also Item 16 – Investment Discretion below.
Financial Planning Services
LifeSteps offers a range of financial planning services, from broad planning to custom planning focused
on specific areas requested by the client as part of the client’s overall Investment Advisory Service. We
do not charge separate fees for financial planning services provided to clients.
As part of the financial planning process, LifeSteps collects information about the client’s financial
situation and needs, which may include net worth, income, expenses, taxes, investments, retirement
plans, life insurance, disability insurance, health insurance, long term care insurance, business
agreements, divorce papers, pre-nuptial agreements, estate documents, and any other documents that
pertain to their overall financial picture. In addition, LifeSteps asks the client about their future goals
and objectives. LifeSteps then develops a personalized plan including specific recommendations in all
applicable areas.
LifeSteps also works with the client to provide advice regarding particular aspects of the client’s financial
situation. Areas of focus might include:
1. Preparing for or living in retirement
2. Investment strategies
3. Estate planning strategies
4. Income tax planning
5. Stock option analysis and planning
6. Insurance: life, disability, medical, long-term care insurance
7. Family savings and cash flow planning
8. Education planning and funding
9. Charitable gifting
10. Debt management
11. Employee benefit usage
12. Other, as determined between LifeSteps and the client
Our investment management clients sometimes receive a written financial plan. However, our financial
planning services do not include preparation of any kind of income tax, gift, or estate tax returns nor
preparation of any legal documents, including wills or trusts.
Bill Payment and Reconciliation Service
LifeSteps facilitates payment of our billpay clients’ monthly bills and obligations. We obtain the client’s
consent verbally or via email before paying any bills, especially any that are new or unfamiliar to our
firm. We make bill payments via check or electronic transfer at the client’s discretion. Henry Ford,
LifeSteps Financial, Inc. Brochure Revised March 22, 2024 9
Principal, is solely responsible for signing all checks. The client retains access to all of their bank accounts
and receives monthly bank statements via physical mail or electronic delivery. Clients are required to
provide us with copies of their monthly bank statements, which we reconcile with all payments on a
monthly basis.
Sub‐Advisory Services
Clients can also access the investment management services of unaffiliated third party money managers
through a sub-advisory program offered through 55IP, LLC (“55IP “). 55IP is a separately managed
account (SMA) provider offered through Fidelity Institutional Wealth Services (“Fidelity”).
Limitations on Investments
In some circumstances, LifeSteps’ advice is limited to certain types of securities.
Limitation by Plan Sponsor/Employer
In the event LifeSteps is managing assets within a retirement plan such as 401(k), 529 plans, or other
employer plan, LifeSteps is limited to those investment providers and investment options chosen by the
plan administrator. Similarly, when we provide services to participants in an employer-sponsored plan,
the participant is generally limited to investing in securities included in the plan’s investment options.
Therefore, LifeSteps can only make recommendations to the client from among the available options
and will not recommend or invest the client’s account in other securities, even if there may be better
options elsewhere.
Limitation by Type of Security
Limitation on Equities
Generally, LifeSteps utilizes equity-related ETFs rather than investing in individual equity securities.
However, there may be instances when we make the determination that an individual equity security is
more appropriate than equity-related ETFs investment options available. We also hold individual
positions as an accommodation to clients.
Mutual Fund Limitations
No Load Mutual Funds
LifeSteps generally limits recommendations of mutual funds to no load funds or equivalent investment
products.
Limitation by Custodian
There are also limitations on the mutual funds that we recommend. All clients establish brokerage
accounts with Schwab Institutional®, a division of Charles Schwab & Co., Inc. (“Schwab”) or Fidelity
Institutional Wealth Services (“Fidelity”), registered broker-dealers, Members SIPC. LifeSteps is limited
to the mutual funds available through Schwab/Fidelity.
LifeSteps Financial, Inc. Brochure Revised March 22, 2024 10
Limitation by Client
LifeSteps will also limit advice based on certain client-imposed restrictions. For more information about
the restrictions clients can put on their accounts, see Tailored Services and Client Imposed Restrictions
in this Item below.
Non-managed Assets
With respect to investment management services, LifeSteps will only be responsible for the supervision
and management of securities we recommend. LifeSteps will not be responsible for the supervision or
management of non-managed assets. Non-managed assets typically include securities held in a client’s
account that is under management with LifeSteps that were:
1. Delivered into the account by the client;
2. Purchased by the client;
3. Purchased by LifeSteps at the request of the client as an accommodation; or
4. Designated by the client to be non-managed securities by written notification.
Rollover Recommendations
A conflict of interest arises when LifeSteps makes recommendations about plan distributions and
rollovers (“rollover recommendations”), if it results in LifeSteps receiving compensation that it would
not have received absent the recommendation, for example, fees for advising a rollover IRA. LifeSteps
will manage this conflict through a process designed to develop an informed recommendation in the
best interest of the client. No client is under an obligation to roll over ERISA plan or IRA assets to an
account advised by LifeSteps.
The rollover recommendations occur in two scenarios. The first is where LifeSteps is serving as a
fiduciary adviser to a private sector retirement plan, for example, a 401(k) plan. In that case, the rollover
recommendation is fiduciary advice under both the Investment Advisers Act of 1940 (Advisers Act) and
the Employee Retirement Income Security Act (ERISA). In addition to being a conflict of interest as
described above, it is also a prohibited transaction under ERISA where LifeSteps receives compensation
from the rollover IRA that is greater than the compensation, if any, being received from the participant’s
account in the plan. In that circumstance, LifeSteps will comply with the conditions of exceptions to the
prohibited transaction rules (e.g., a prohibited transaction exemption or non-enforcement policy). The
second scenario is where LifeSteps is not providing ERISA fiduciary advisory services to the plan. In that
case, a rollover recommendation is not a prohibited transaction under ERISA, but it is a conflict of
interest under the Advisers Act because of the compensation received by LifeSteps from the rollover
IRA.
Tailored Services and Client Imposed Restrictions
LifeSteps manages client accounts based on the investment strategy as discussed below under Item 8 -
Methods of Analysis, Investment Strategies, and Risk of Loss. LifeSteps applies the strategy for each
client, based on the client’s individual circumstances and financial situation. We make investment
decisions for clients based on information the client supplies about their financial situation, goals, and
risk tolerance. Our recommendations may be limited if the client does not provide us with accurate and
LifeSteps Financial, Inc. Brochure Revised March 22, 2024 11
complete information. It is the client’s responsibility to keep LifeSteps informed of any changes to their
investment objectives or restrictions.
Clients may also request other restrictions on the account, such as when a client needs to keep a
minimum level of cash in the account or does not want LifeSteps to buy or sell certain specific securities
or security types in the account. LifeSteps reserves the right to not accept and/or terminate
management of a client’s account if we feel that the client-imposed restrictions would limit or prevent
us from meeting or maintaining the client’s investment strategy.
Wrap Fee Programs
LifeSteps does not manage accounts as part of a wrap or bundled fee program.
Assets Under Management
LifeSteps manages client assets in both discretionary and non-discretionary accounts on a continuous
and regular basis. As of December 31, 2023, the total amount of assets under our management was:
Discretionary Assets $256,939,684
Non-Discretionary Assets $58,454,441
Total Assets $315,394,125