A. Description of our advisory firm, including how long the firm and our principal owner(s) have been in
business.
We are dedicated to providing individuals, pensions, profit sharing plans, trusts, estates, corporations
and other types of organizations and individual clients with a wide array of investment advisory
services. Firefighters United Financial Services™ is a fictitious business name of Tamar Securities,
LLC, a limited liability company formed in the State of California. Our firm has been in business as an
investment adviser since June of 2010 and is solely owned by Amit Raz Stavinsky. Mr. Stavinsky has
been a registered investment professional in the U.S. since 1991.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value.
B. Description of the types of advisory services we offer.
At our firm, all the services provided first begin with an Investment Policy and/or an in-depth analysis
of each client’s unique personal criteria that includes their goals, needs, risk tolerance, and income
needs versus growth, tax, legal issues, liquidity requirements, and investment objectives and
guidelines.
Second, we use Global Asset Allocation Models that focus on preservation of capital, long-term asset
growth, superior performance in both rising and falling market cycles, and absolute returns
independent of the market’s strength or weakness are implemented.
Next, our firm initiates procedures of Portfolio Implementation by performing the following
disciplines:
Evaluating investment managers and holdings on the basis of both qualitative and
quantitative criteria;
Making sure that portfolio managers consistently employ and follow their presubscribed
disciplined investment process;
Subjecting all investment professionals and financial products to a rigorous screening process
(This includes: organizational ownership, portfolio management tenure, investment process
and implementation, investment research, long and short-term performance, and
risk/reward assumed in portfolios as measured by their Beta, Alpha, active market timing, and
significant sector and position concentration), and monitoring and rebalancing asset
allocation models on either quarterly, semiannually or annual basis in order to establish an
Efficient Frontier for increasing portfolio returns and decreasing volatility.
ADV Part 2A – Firm Brochure Page 5 Firefighters United Financial Services™
Lastly, we conduct periodic ongoing reviews with all clients. This process includes the followings:
Review of portfolio managers, financial products, and of the entire investment holdings
benchmarked each quarter against their respective Equity and Fixed Income indexes;
Recalibrate each client’s asset allocation models as their life circumstances change, and;
Present consolidated reporting that should include each client’s entire investment holdings
throughout the banking industry.
1. Portfolio Management:
Our firm offers Portfolio Management services. As part of this service clients will be provided asset
management and financial planning or consulting services. This service is designed to assist clients
in meeting their financial goals through the use of a financial plan or consultation. The client
should also be made aware that they will be responsible for all transaction costs associated with
the ongoing management of their accounts. The services for our Portfolio Management are as
follows:
a. Growth Market Value Securities Portfolios (GMVS™)
Growth Market Value Securities, or GMVS™, is a discretionary, fee-based, long-term approach
to investing in equity securities of innovative companies that have yet to capture meaningful
market share in their respective industries. Additionally, at times, this program reserves the
option to purchase preferred stocks, convertible preferred stocks, warrants, rights offerings,
and options. Qualified participants, with signed options trading and margin application on file,
will participate, when deemed appropriate, in purchasing and selling options for growth,
income, and risk mitigation.
This program seeks to identify emerging, disruptive, and innovative companies that sell at
what we believe to be a discount to their intrinsic value. In general, this strategy will focus on
small, mid-cap, and large cap companies that will fundamentally change how individuals
interact, transact, consume, and socialize. More specifically, this equity portfolio will generally
encompass what is formally known as the Fourth Industrial Revolution in technology, which
typically includes emerging technologies such as 5G, autonomous driving, Internet of Things
(IoT), financial technology (FinTech), blockchain, augmented reality (AR), and artificial
intelligence (AI). This investment program, in general, will focus on companies that are in the
earlier stages of their development relative to their industry counterparts. This will provide
investors with the opportunity to gain exposure to technologically unique companies and
industries that have yet to reach the peak of their growth. Consequently, this program is risky,
aggressive in nature, and therefore, subject to extreme market volatility. Only clients with
compatible investment-related predispositions, such as risk tolerance and investment goals,
will be eligible to participate in this investment program.
In general, a bottom-up investment approach will be used to identify companies with
promising fundamentals, attractive growth prospects, and favorable business models that
have recurring revenue streams. Although relevant macro-economic factors will be
considered in making investment decisions, the primary focus will be on the individual
business and its competitive position in the marketplace. Traditional valuation
methodologies, such as discounted cash flow and comparative valuation models will be used
to identify the attractiveness of the investment with respect to its historical and expected
ADV Part 2A – Firm Brochure Page 6 Firefighters United Financial Services™
intrinsic value. Furthermore, an in-depth review of corporate management will be conducted
to assess the efficacy of management’s decision-making, the robustness of its corporate
governance framework, and the historical ability of management to attain their financial
goals. Financial due diligence will primarily revolve around market share dominance, growth
prospects, free cash flow generation, and ratio analysis, which can provide meaningful insight
into the company’s liquidity and capital structure. Examples of ratios could include the current
ratio, quick ratio, debt to equity ratio, and debt to assets ratio. Moreover, further analysis of
both the income and cash flow statements will depict the operating performance of the
company. Examples of such metrics that could be examined are revenue growth, earnings
growth, operating margins, return on equity, and return on assets.
The investment program will utilize different portfolio management techniques and
guidelines to optimize the portfolio’s risk/reward parameters and thereby increase portfolio
efficiency. To avoid idiosyncratic risk, the following guidelines have been put in place to
promote diversification and reduce the portfolio’s industry concentration.
The guidelines are as follows for this portfolio: (i) the portfolio, in general, will hold no more
than 15 stocks, (ii) individual equity positions, generally, will not exceed 20 percent of the
portfolio’s value, (iii) industry group and sub-sector holdings, in general, cannot exceed 40%
of the portfolio, (iv) account total cash position, in general, cannot exceed 45% of portfolio
value.
The GMVS™ program includes different threshold balances of assets under
management. In general, the minimum requirement to participate in the program is
$100,000 in assets under management. However, in order to accommodate some of
the firm’s legacy household clients and/or to be able, under certain circumstances, to
provide additional investment options, the GMVS™ program has created a diluted
version of its main discipline with lower threshold minimums of under $100,000 in
assets under management.
The underlying number and type of equity positions that make up the entire GMVS™ portfolio
will vary based on the assets’ threshold balances in the program. For example, the GMVS™
program with accounts’ thresholds in assets under management of over $100,000 will likely
carry higher number of different underlying equity positions in order to better target specific
sectors and industries in the world economy.
On the other hand, lower GMVS™ thresholds’ account balances of under $100,000 in assets
under management will likely carry fewer underlying equity positions that are typically apart
of the higher threshold account balances of the GMVS™ program.
As such, accounts engaged in the GMVS™ discipline which maintain less than the $100,000 in
assets under management threshold balances will be subject to increased concentration risk,
as well as likely higher company risk, equity risk, volatility risk, market risk, capital risk, foreign
exposure risk, legal and regulatory risk, liquidity risk, strategy risk, inflation risk, and interest
rate risk. Additional information on the relevant risks associated with investing within this
program can be found in Item 8 of this Brochure.
ADV Part 2A – Firm Brochure Page 7 Firefighters United Financial Services™
b. Fixed Income Portfolios (FIP
®
):
Fixed Income Portfolio (FIP®) offers a discretionary fee-based value strategy that includes
discounted/ premium taxable high yield bonds, double tax-exempt and taxable municipal
bonds, preferred stocks, convertible bonds, and foreign- denominated bonds.
The firm emphasizes discounted high-grade debt securities over equity and alternative
investments in order to achieve both constant annual income returns and fixed income price
appreciation. The firm may use proceeds accumulated from bond redemptions and income
generated in order to invest in equities. Additionally, the investment process is gradual,
fundamental in nature; and therefore, at times, supply constraints as well as low interest rate
environment could lead to excessive cash balances whereby many of the buy orders bid on
are not executed in a timely manner.
Our group performs daily, in-depth, independent research of debt instruments regardless of
size and ratings.
In-house research of all prospectuses and published updates are analyzed and stacked against
both the rating agencies’ opinion, and the street research reports. In addition, the same In-
house research is also applied to the Municipal Debt Market in California. Near three decades
of researching and investing in this space has landed our firm with a large data base of a vast
California Municipal Debt issuance as well as a unique set of expertise to enable us to
capitalize quickly when dislocations in this debt market occur.
Management of Fixed Income Portfolios (FIP
®
) can be performed on a dual platform:
Discretionary and Non-Discretionary fee basis (Registered Investment Advisor), and
Discretionary and Non-Discretionary transactional basis through our firm’s association with
the broker dealer: Purshe Kaplan Sterling Investments (PKS), and their clearing operations
with National Financial Services (NFS). Additionally, the broker-dealers we do advisory
business with and/or our firm’s preferred custodian-Schwab Institutional, may clear through
RBC Capital Markets LLC, Pershing LLC, Legent Clearing, Inc. and Wedbush Morgan Securities.
We seek professional Bid/Offer execution of bond trades, across all Fixed Income Desks on
Wall Street. It is our motto to fight on behalf of our clients for best-in-class executions. In
order to accomplish this optimal Bid/Offer pricing principal, we first establish multiple
relationships with Fixed Income desks around the country.
Second, all bond purchase Offerings are Bid on, and finally, all bond sell Offerings are put out
for a Bid from at least three bond desks on Wall Street. This process ensures best in class trade
executions; and therefore, substantially improves Bid/Offer pricings for the firm’s clients. In
many cases, and at odds with Wall Street practices, this Bid/Offer execution platform is
duplicated for odd lot bond offerings where there is not enough liquidity; thereby, allowing
our firm to Bid on bond Offerings at even deeper discounts then is warranted in a typical
marketplace.
Lastly, independently of on which bond desk a Fixed Income transaction took place, all trades
settle with our firm’s preferred custodian; Schwab Institutional.
ADV Part 2A – Firm Brochure Page 8 Firefighters United Financial Services™
Periodic ongoing reviews are scheduled with all clients. This process includes the followings:
Review of the entire portfolio as well as its underlying Fixed Income Securities
benchmarked each quarter against their respective Fixed Income indexes;
Recalibrate each client’s asset allocation models as his or her life circumstances change,
and;
Present consolidated reporting that incorporates the Fixed Income Portfolios (FIP) with
the entire holdings of the clients’ other investments disciplines.
Additional information on the relevant risks associated with investing within this program can
be found in Item 8 of this Brochure.
c. Independent Relative- and Value-Oriented Global Equity Portfolios:
(1) Total Asset Fund (“TAF
®
”):
“TAF®” offers a unique, discretionary fee based, managed money program that utilizes
“no load” Exchange Traded Funds (ETFs) and/or Index Funds (Although there are no
upfront sales charges, other fees and expenses do apply) in order to structure long-term
Global Asset Allocation portfolios.
The program endorses a top-down value discipline that seeks to identify globally
undervalued Markets, Economic Sectors, Industries, Fixed Income, and Specific
Securities in “Super Cycles” that sell at discounts to both their respective and historical
intrinsic values. “Super Cycles” are defined as undervalued Economic Sectors, and
Industries in the Global Economy that our firm believes are best positioned for “Long-
Term Growth”. The select list due diligence process begins with a rigorous screening
process of the entire global universe of over 1000 Exchange and/or Index Traded Funds
(ETFs).
Next, qualitative and quantitative assessments are applied for deciding on the best in
class underlying funds that will end up making the Total Asset Fund (TAF®) portfolio.
This extensive due diligence process of filtering out the entire global universe of all
Exchange and/or Traded Index Funds includes, but is not limited to, the followings:
Researching organizational ownership;
Finding out portfolio management tenure;
Understanding the investment process and its implementation, and;
Studying long and short-term performance results.
This process also attempts to evaluate risk/reward parameters assumed by Exchange
and/or Traded Index Funds as measured by their quantitative and/or Mathematical
Calculations of Risk.
The followings are some of the criteria studied when quantitative risk parameters are
evaluated: Beta, Alpha, Standard Deviation, Sharpe Ratio, and R-Squared.
In addition, the followings are some of the risk parameters researched when qualitative
data is included: Market Risk, Economic Sector Risk, Industry Risk, Significant Sector and
ADV Part 2A – Firm Brochure Page 9 Firefighters United Financial Services™
Position Concentration Risk, Liquidity Risk, Management Fee Risk, and Net Asset Value
Risk defined as market pricing at either above (Premium), below (Discount) or at (Par)
to the Exchange Trading Fund’s true Net Asset Value.
The program utilizes general asset management guidelines in order to attempt to
achieve favorable risk/reward performance results independent of the market’s
strength or weakness.
The following are the guidelines implemented: (i) The portfolio, normally will not hold
less than six Exchange Traded and/or Index Funds (ETFs), (ii) The discipline’s total cash
position normally will not exceed 30% of the portfolio value, and (iii) Sector Exchange
Traded and/or Index Fund value normally will not exceed 45% of the portfolio value.
Throughout the tenure of the Total Asset Fund (TAF®) program, Global Asset Allocation
models are either rebalanced quarterly, semi-annually, or annually. This process of
rebalancing a diversified global portfolio across a strategic combination of asset classes,
in turn can potentially increase the investment overall returns while decreasing its
volatility.
In general, Firefighters United Financial Services™’s “Top Down” global value strategy
determines its ongoing asset allocation weighting among its underlying disciplines and
asset classes. The investment process is gradual, fundamental in nature, and
occasionally, technically driven. Implementing fundamental and technical analysis to
uncover oversold market conditions can lead to excessive cash balances in the interim.
Lastly, periodic ongoing reviews are scheduled with all clients. This process includes the
followings:
Review of the entire portfolio as well as its underlying Exchange and/or Index
Funds (ETFs) benchmarked each quarter against their respective Equity and
Fixed Income indexes;
Recalibrate each client’s asset allocation models as his or her life circumstances
change, and;
Present consolidated reporting that incorporates the Total Asset Fund (TAF®)
portfolio with the entire holdings of the clients’ other investments disciplines.
Additional information on the relevant risks associated with investing within this
program can be found in Item 8 of this Brochure.
(2) Total Asset Market (“TAM
®
”):
“TAM®” offers a disciplined, discretionary, and non-discretionary fee based mutual fund
of funds program. It attempts to establish long-term Strategic Asset Allocation
portfolios that are made out of a few select, mutual funds that are purchased at Net
Asset Value (NAV). These funds are chosen out of a total universe of approximately 200
mutual fund families that include unaffiliated load-waived and no-load funds (Although
there are no upfront sales charges, other fees and expenses do apply).
ADV Part 2A – Firm Brochure Page 10 Firefighters United Financial Services™
The program endorses a top-down value discipline that seeks to identify globally
undervalued Markets, Economic Sectors, Industries, Fixed Income, and Specific
Securities in “Super Cycles” that sell at discounts to both their respective and historical
intrinsic values. “Super Cycles” are defined as undervalued Economic Sectors, and
Industries in the Global Economy that our firm believes are best positioned for “Long-
Term Growth”. The due diligence process aims to identify some of the world’s best
underlying mutual funds. It begins with a rigorous screening process of the entire global
universe of about 200 mutual fund families.
Next, qualitative, and quantitative assessments are applied for deciding on the best in
class underlying mutual funds that will end up making the Total Asset Market (TAM®)
portfolio.
This extensive due diligence process of filtering out a global universe of approximately
200 mutual fund families includes but is not limited to the followings: (i) Researching
organizational ownership, (ii) Finding out portfolio management tenure, (iii)
Understanding the investment process and its implementation, and (iv) Studying long
and short-term performance results.
This process also attempts to evaluate risk/reward parameters assumed by the mutual
fund managers as measured by their quantitative and/or Mathematical Calculations of
Risk. The following are some of the criteria studied when quantitative risk parameters
are evaluated: Beta, Alpha, Standard Deviation, Sharpe Ratio, and R-Squared. On the
other hand, the following are some of the risk parameters studied when qualitative data
is evaluated: Market Risk, Economic Sector Risk, Industry Risk, Significant Sector and
Position Concentration Risk, Liquidity Risk, and Management Fee Risk of expense ratios,
12b-1 charges, and early withdrawals.
The TAM program includes different assets under management thresholds. In general,
the minimum requirement to participate in the program is $75,000 in assets under
management. However, in order to accommodate some of the firm’s legacy household
clients and/or to be able, under certain circumstances, to provide additional investment
options, the TAM program has created a diluted version of its main discipline with lower
threshold minimums than $75,000 in assets under management.
The underlying number and type of mutual funds that make up the entire TAM portfolio
will vary based on the assets’ threshold in the program. For example, the TAM program
with assets under management of over $75,000 will likely carry a higher number of
different underlying mutual funds in order to better target specific sectors and
industries in world economy.
On the other hand, lower TAM threshold account balances than $75,000 in assets under
management will likely carry fewer underlying of different family funds that are
typically apart of the higher threshold balances of the TAM program.
As such, accounts engaged in the TAM discipline which maintain less than the $75,000
in assets under management threshold balances will be subject to increased
concentration risk, as well as higher likely risks associated with the company risk, equity
ADV Part 2A – Firm Brochure Page 11 Firefighters United Financial Services™
risk, volatility risk, market risk, capital risk, foreign exposure risk, legal and regulatory
risk, liquidity risk, strategy risk, inflation risk, and interest rate risk. Additional
information on the relevant risks associated with investing within this program can be
found in Item 8 of this Brochure.
Throughout the tenure of the Total Asset Market (TAM®) program, Global Asset
Allocation models are either rebalanced quarterly, semi-annually, or annually in order
to achieve an optimal strategic asset allocation on the Efficient Frontier. This process of
rebalancing a diversified global portfolio across a strategic combination of asset classes,
in turn can potentially increase overall investment returns while decreasing volatility.
Additionally, the investment process is gradual, fundamental in nature, and occasionally
technically driven. Implementing fundamental and technical analysis to uncover
oversold market conditions can lead to excessive cash balances in the interim.
Lastly, the firm attempts to schedule periodic ongoing reviews
with all clients. This
process includes the followings:
Review of the entire portfolio as well as its underlying mutual funds
benchmarked each quarter against their respective Equity and Fixed Income
indexes;
Recalibrate each client’s asset allocation models as his or her life circumstances
change, and;
Present consolidated reporting that incorporates the Total Asset Market®
(TAM®) portfolio with the entire holdings of the clients’ other investments
disciplines.
Additional information on the relevant risks associated with investing within
this program can be found in Item 8 of this Brochure.
(3) Market Value Securities (“MVS
®
”):
Market Value Securities (MVS®) offers a strategic, discretionary fee-based, long-term
approach to Global Asset Allocation portfolios of mainly small to large cap individual
equities. Additionally, at times this program reserves the option to purchase preferred,
convertible preferred stocks, warrants, rights offering and options. Qualified
participants, with signed Options Trading, and Margin Application on file, will
participate, when deemed appropriate, in purchasing of options (Level 1) for Growth,
Speculation, and Income, in Spread Trading (Level 2), and in Uncovered Options Trading
(Level 3) for Speculation and Income. The investment philosophy is founded on the
belief that superior investment performance depends primarily on investing in the most
attractive global Economic Sectors, and Sub-Industries based, in general, on supply and
demand analysis.
The program endorses a top-down value discipline that seeks to identify globally
undervalued Markets, Economic Sectors, Industries, and Specific Securities in “Super
Cycles” that sell at discounts to both their respective and historical intrinsic values.
“Super Cycles” are defined as undervalued Economic Sectors, and Industries in the
ADV Part 2A – Firm Brochure Page 12 Firefighters United Financial Services™
Global Economy that our firm believes are best positioned for “Long-Term Growth”. For
example, in our view, “Super Cycles” can encompass industrial and/or technological
developments, similar to the internet wave of the 90s, that potentially can change the
way individuals consume, socialize and communicate with one another.
The first step in the process analyzes the relative attractiveness of global Economic
Sectors, and their Sub-Industries. This is done first via in-depth analysis of supply and
demand fundamentals, and growth rate projections. Second, global Economic Sectors
and Sub-Industries are identified and selected. Third, individual small to large cap
equities are researched.
At the end, a rigorous due diligence process is implemented for identifying and selecting
individual equities that sell at discounts to their respective and historical intrinsic
values. Intrinsic values are determined by using discounted cash flow and relative
valuation models.
The fundamental analysis used to select the individual equities that end up making the
Market Value Securities portfolio (MVS®) includes primarily low absolute and relative
valuations such as price/earnings, price/book, price/cash, and debt to equity ratios.
Other fundamental research followed is based on analysis of barriers to entry, market
share, return on equity, growth projections, liquidity, market capitalization, free cash
flow generation, debt structure, management tenure, quality of brand, and franchise
value.
The program utilizes general asset management guidelines in an attempt to achieve
favorable risk/reward performance results independent of the market’s strength or
weakness. The following are the disciplines implemented: (i) The portfolio, in general,
can’t hold less than twenty stocks, (ii) Individual equity positions, in general, can’t
exceed 15% of the portfolio value, (iii) Economic Sector holdings, in general, can’t
exceed 45% of the portfolio value, (iv) Industry group holdings can’t, in general, exceed
30% of the portfolio value, (v) Account total cash position, in general, can’t exceed 30%
of portfolio value; thereafter, the initial gradual process of allocating the funds per the
program’s investment discipline, and (vi) In general, the portfolio can’t hold less than
six Economic Sectors. In general, Firefighters United Financial Services™’s “Top Down”
global value strategy and its bottom-up individual stock selection determine its ongoing
asset allocation weighting among its underlying individual equity positions. The
investment process is gradual, fundamental in nature, and occasionally, technically
driven. Implementing fundamental and technical analysis to uncover oversold market
conditions can lead to excessive cash balances in the interim.
Our firm believes that prior to a “Super Cycle” peak companies will have massive capital
expenditures associated with Growth, Mergers and Acquisitions activities. Eventually,
at the height of a “Super Cycle” the sector and its individual equities will dominate the
market from an earnings and market capitalization standpoint. For example,
Technology and Telecommunications grew to 40% of the S&P 500 Index in February of
2000, and during the Japanese Real Estate bubble, properties in that country were
valued at more than the entire combined U.S Real Estate market. When these signs are
apparent, we will attempt to rotate out of the Economic Sectors, Sub-Industries, and
ADV Part 2A – Firm Brochure Page 13 Firefighters United Financial Services™
their related Individual Equities in favor of new undervalued Economic Sectors and Sub-
Industries in the world’s economy.
Lastly, periodic ongoing reviews are scheduled with all clients. This process includes the
followings:
Review of the entire portfolio as well as its underlying Economic Sectors, Sub-
Industries and their respective Individual Equities benchmarked each quarter
against their respective Equity and World Indexes;
Recalibrate each client’s asset allocation models as his or her life circumstances
change, and;
Present consolidated reporting that incorporates the Market Value Securities
or Growth Market Value Securities (MVS® or GMVS®) portfolios with the entire
holdings of the clients’ other investments disciplines.
The MVS® program includes different threshold balances of assets under management.
In general, the minimum requirement to participate in the program is $100,000 in
assets under management. However, in order to accommodate some of the firm’s
legacy household clients and/or to be able, under certain circumstances, to provide
additional investment options, the MVS® program has created a diluted version of its
main discipline with lower threshold minimums of under $100,000 in assets under
management.
The underlying number and type of individual equity positions that make up the entire
MVS® portfolio will vary based on the accounts’ threshold balances in the program. For
example, the MVS® program with assets under management of over $100,000 will likely
carry higher number of different underlying equity positions in order to better target
specific sectors and industries in the world economy.
On the other hand, lower MVS® thresholds’ balances than $100,000 in assets under
management will likely carry fewer underlying equity positions that are typically apart
of the higher threshold MVS® program.
As such, accounts engaged in the MVS® discipline which maintain less than the
$100,000 threshold balances in assets undermanagement will be subject to increased
concentration risk, as well as likely higher company risk, equity risk, volatility risk,
market risk, capital risk, foreign exposure risk, legal and regulatory risk, liquidity risk,
strategy risk, inflation risk, and interest rate risk. Additional information on the relevant
risks associated with investing within this program can be found in Item 8 of this
Brochure.
(4) Total Asset Value (“TAV®”):
Total Asset Value (TAV®) investment program offers a unique platform that attempts to
combine, on a discretionary fee basis, four of Firefighters United Financial Services’™
investment disciplines. These investment disciplines include:
1) Total Asset Market (TAM®)
2) Total Asset Fund (TAF®);
ADV Part 2A – Firm Brochure Page 14 Firefighters United Financial Services™
3) Market Value Securities (MVS®) or Growth Market Value Securities Portfolios
(GMVS®)
4) Fixed Income Portfolio (FIP®).
Please Note: Total Asset Value (TAV®) is a diluted version of the above investment
programs. Additionally, when Growth Market Value Securities (GMVS®) becomes the
individual equity allocation in the TAV program as opposed to the Market Value
Securities (MVS®) equity allocation, in general the volatility risk of the entire program
is likely to increase.
Total Asset Value ("TAV®") program is divided into two main investment disciplines:
TAV® (a) Aggressive, and TAV® (ma) Moderately Aggressive. TAV® (a) Aggressive strives
to achieve an asset allocation model which, in general, includes 25% investment
weighting in Market Value Securities (MVS®) or alternatively Growth Market Value
Securities (GMVS®), 35% investment weighting in Total Asset Fund (TAF®), and 40%
investment weighting in Total Asset Market (TAM®). On the other hand, TAV® (ma)
Moderately Aggressive strives to achieve an asset allocation model which, in general,
includes 20% investment weighting in Market Value Securities (MVS®) or alternatively
Growth Market Value Securities (GMVS®), 35% investment weighting in Total Asset
Fund (TAF®) and 45% investment weighting in Total Asset Market (TAM®). Firefighters
United Financial Services™’s "Top Down" global value strategy determines its
ongoing asset allocation weighting among its three underlining disciplines namely MVS
or alternatively GMVS, TAF and TAM in an attempt to achieve optimum risk reward
performance results.
Total Asset Value ("TAV®") is also subdivided into the following four additional main
categories which include Fixed Income Portfolio (FIP®):
(1) TAV® (a) Aggressive (FIP®) that strives to achieve an asset allocation model which,
in general, includes 17% investment weighting in Market Value Securities (MVS®) or
alternatively Growth Market Value Securities (GMVS®), 25% investment weighting in
Total Asset Fund (TAF®), 28% investment weighting in Total Asset Market (TAM®), and
30% investment weighting in Fixed Income Portfolio (FIP®).
(2) TAV® (ma) Moderately Aggressive (FIP®) that strives to achieve an asset allocation
model which, in general, includes 13% investment weighting in Market Value Securities
(MVS®) or alternatively Growth Market Value Securities (GMVS®), 20% investment
weighting in Total Asset Fund (TAF), 27% investment weighting in Total Asset Market
(TAM®), and 40% investment weighting in Fixed Income Portfolio (FIP®).
(3) TAV® (FIP®) that strives to achieve an asset allocation model which, in general,
includes 30% investment weighting in either Market Value Securities (MVS®) or
alternatively Growth Market Value Securities (GMVS®), Total Asset Fund (TAF®) or Total
Asset Market (TAM®), and 70% investment weighting in Fixed Income Portfolio (FIP®).
As with the previous two main Total Asset Value ("TAV®") programs, Firefighters United
Financial Services™’s "Top Down" global value strategy determines its ongoing asset
allocation weighting among its four underlining disciplines namely MVS or alternatively
ADV Part 2A – Firm Brochure Page 15 Firefighters United Financial Services™
GMVS, TAF, TAM, and FIP in an attempt to achieve an optimum risk reward
performance result.
(5) TAV® (FIP®) International, in general, utilizes alternative investments to U.S. domestic
mutual funds. This program, designed for mostly foreign investors, includes the
following three asset allocation models: a.) Total Asset Fund (TAF®), b.) Market Value
Securities (MVS®) or alternatively Growth Market Value Securities (GMVS®), and c.)
Fixed Income Portfolio (FIP®). The program disciplines include the following three sub
categories: 1) TAV® (FIP®) International Portfolio that, in general, strives to achieve an
asset allocation model of 55% investment weighting in Fixed Income Portfolio (FIP®),
15% investment weighting in Market Value Securities (MVS®) or alternatively Growth
Market Value Securities (GMVS®), and 30% investment weighting in Total Asset Fund
(TAF®), 2) TAV® (a) Aggressive (FIP®) International Portfolio that, in general, strives to
achieve an asset allocation model of 40% investment weighting in Fixed Income
Portfolio, 25% investment weighting in Market Value Securities (MVS®) or alternatively
Growth Market Value Securities (GMVS®), and 35% investment weighting in Total
Asset Fund (TAF®), and 3) TAV® (ma) Moderately Aggressive (FIP®) International
Portfolio that, in general, strives to achieve an asset allocation model of 45%
investment weighing in Fixed Income Portfolio (FIP®), 35% investment weighting in
Market Value Securities (MVS®) or alternatively Growth Market Value Securities
(GMVS®), and 20% investment weighting in Total Asset Fund (TAF®). As with the
previous TAV programs, Tamar Securities, LLC’s “Top Down” global value strategy
determines its ongoing asset allocation weighting among its underlining disciplines and
asset classes. The investment process is gradual, fundamental in nature, and
occasionally, technically driven. Implementing fundamental and technical analysis to
uncover oversold market conditions can lead to excessive cash balances in the interim.
Additional information on the relevant risks associated with investing within this
program can be found in Item 8 of this Brochure.
(6) Fixed Income Portfolio (FIP®) and Market Value Securities (MVS®) Hybrid:
This program combines the firm's MVS® global asset allocation portfolio of mainly small
to large cap individual equities with our FIP® fixed income strategy of individual bonds
such as discounted or premium taxable high yield bonds, double tax-exempt and
taxable municipal bonds, preferred stocks, convertible bonds, and foreign-
denominated bonds as follows:
1) FIP® MVS® Hybrid that strives to achieve an asset allocation model which in general
consists of 60% investing weighting into the Fixed Income Portfolio (FIP®) strategy, and
40% investment weighting into the Market Value Securities (MVS®) program;
2) MVS® FIP® A (Aggressive) that strives to achieve an asset allocation model which in
general consists of 70% investment weighing into the Market Value Securities (MVS®)
program, and 30% investment weighting into the Fixed Income Portfolio (FIP®) strategy
and;
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3) MVS® FIP® MA (Moderately Aggressive) that strives to achieve an asset allocation
model which in general consists of 60% investment weighting into the Market Value
Securities (MVS®) program, and 40% investment weighting into the Fixed Income
Portfolio (FIP®) strategy.
Additional information on the relevant risks associated with investing within this
program can be found in Item 8 of this Brochure.
(7) Cash Management:
Cash management consists in general of short duration fixed income securities such as
taxable and tax-free institutional money market funds, FDIC insured certificate of
deposits, Treasury bills, mortgage-backed securities, commercial paper, government
agencies, and low-to high grade corporate bonds, tax free and taxable municipal bonds,
step up coupon bonds, convertible bonds, and preferred and floating rate preferred
stocks. These portfolios can be subject to interest rate risk, credit risk, and market
volatility risk. This program considers liquidity and cash needs per each individual or
entity's unique requirements by structuring diversified laddered fixed income portfolios
with different maturities, coupon payments and credit risks.
Additional information on the relevant risks associated with investing within this
program can be found in Item 8 of this Brochure.
2. Independent Money Managers:
Our firm does not currently offer Independent Money Managers services. However, we have
some Legacy clients enrolled in this service.
3. Financial Planning and Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for
the management of financial resources based upon an analysis of current situation, goals, and
objectives to clients who do not wish to engage in our Portfolio Management services. Financial
planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of
Credit Evaluation, or Business and Personal Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients (e.g.,
recommending that clients begin or revise investment programs, create or revise wills or trusts,
obtain or revise insurance coverage, commence or alter retirement savings, or establish education
or charitable giving programs). Implementation of the recommendations will be at the discretion
of the client. We may also refer clients to an accountant, attorney or other specialist. Our firm
provides clients with a summary of their financial situation, and observations for financial
planning engagements. Financial consultations are not typically accompanied by a written
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summary of observations and recommendations, as the process is less formal than the planning
service. Assuming that all the information and documents requested from the client are provided
promptly, plans or consultations are typically completed within 6 months of the client signing a
contract with our firm.
4. Alternative Investments:
Alternative Investments primary strategies include: a Long/Short Technology hedge fund, a
Private Equity Fund, and a Private Equity Real Estate Portfolio. Our firm can endorse non-
traditional investment strategies that could provide hedges and/or some downside market
protection. For more information, please see Item 6 of this Firm Brochure.
5. Professional Alliance Network:
Our firm’s Professional Alliance Network endorses, when appropriate, a secure environment in
which the firm’s clients can find reputable professional services for transacting business activities
such as Estate Planning, Insurance Purchases, and Mortgage Banking.
Our firm employs a very selective process through which it identifies senior professionals that
complement the overall financial needs of our clients.
The Professional Alliance Network business model is based on an objective, and extensive due
diligence process that attempts to select first class experienced professionals in their fields of
expertise; and thereafter, to develop direct “firm to firm” relationships for the benefit of our
clients.
Some of the stringent criteria senior professionals comply with include the following: (i) Tenure
and experience of the business professional, (ii) Extensive interviews of the lead professional and
its staff members, (iii) In-depth investigations of all available referrals, (iv) Disclosure of
organizational ownership (v) Orderly development of the business process and its
implementation, (vi) Evaluating the personalities involved and their potential match with our
firm’s clients, (vii) Allowing investigations of past complaints and pending unresolved legal
matters, and (viii) Executing an independent, fully transparent, and competitive product
purchases on best in class quality and price. When appropriate, financial products that are sold
and generate disclosed-and-transparent commissions and/or fees will be shared by the
professionals performing the task with our firm.
At the end of this process, ongoing reviews are scheduled with all clients utilizing the Professional
Alliance Network. This process includes the followings: (i) Review of the analysis done,
recommended and implemented, and how does it enhance the client’s overall financial planning,
(ii) Recalibrate each client’s financial planning models as his or her life circumstances change, and
(iii) Present consolidated reporting that incorporates the products of the Professional Alliance
Network with the entire holdings of the clients’ other investments disciplines.
C. Explanation of whether (and, if so, how) we tailor our advisory services to the individual needs of
clients, whether clients may impose restrictions on investing in certain securities or types of securities.
1. Individual Tailoring of Advice to Clients:
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At our firm all the services provided first begin with an in-depth analysis of each client’s unique
personal criteria that include but is not limited to their goals, needs, risk tolerance, income needs,
growth guidelines, tax consequences, legal issues, liquidity requirements, estate planning and
investment objectives.
The following main investment program should assist our firm to implement our individualized
investment findings: (1) Fixed Income Portfolio (FIP®) , exchange-traded fund of funds portfolio
(TAF®), mutual fund of funds portfolio (TAM®), individual equity portfolio (MVS® or GMVS®), a
balanced portfolio of the firm’s four main disciplines (“TAV®”), and when appropriate, Alternative
Investments for qualified investors. Additionally, we offer in-house Financial Planning and estate
planning via the Professional Alliance Network.
2. Ability of Clients to Impose Restrictions on Investing in Certain Securities or Types of Securities:
We do not usually allow Portfolio Management clients to impose restrictions on investing in
certain securities or types of securities due to the level of difficulty this would entail in managing
their account. Exceptions will be made on a case-by-case basis. In the rare instance where we
would allow restrictions, it would be limited to issues of either social or environmental conflicts.
Such restrictions, if implemented, will be either signed and entered in writing prior to any
investment implementation or notated in the client’s file.
D. Participation in Wrap Fee Programs.
Our firm does not currently offer or sponsor a Wrap Account Portfolio Management services.
However, we have some Legacy Clients enrolled in the Wrap Account Portfolio Management service
E. Disclosure of the amount of client assets we manage on a discretionary basis and the amount of client
assets we manage on a non-discretionary basis.
We manage $1,077,626,651 on a discretionary basis and $11,601,858 on a non-discretionary basis as
of 12/31/2023, totaling an aggregate $1,089,228,509 in Assets Under Management.