Overview
ADVISORY BUSINESS
A. The Advisor
East End was formed in April 2008 as a New York limited liability company.
Effective April 3, 2024, 100% of the Advisor’s assets were acquired by AlTi
Global Wealth Management Holdings Limited, a UK private limited company.
AlTi Global Wealth Management Holdings Limited is an indirect subsidiary of AlTi
Global, Inc., a publicly traded company.
ADVISORY BUSINESS (continued)
B. Types of Advisory Services &
C. Client-Specific Services
East End assists clients in developing a customized, overall asset allocation strategy
across all asset classes and in setting investment goals and objectives. Then, as a
manager-of-managers, we provide advice regarding which external, third-party,
unaffiliated investment managers (“Investment Managers”) would be most
appropriate to manage portions of each client’s assets to achieve their objectives.
Generally, East End will recommend Investment Managers that manage investment
funds including investment partnerships, private equity funds, separately managed
accounts, hedge funds and the like (“Investment Funds”). Accordingly, we assist
each of our clients with building broadly diversified investment portfolios.
We monitor the Investment Managers and their Investment Funds and use
benchmarks and other quantitative data as well as qualitative information to
measure the relative performance of the Investment Funds on behalf of clients. As
part of this process, and as we deem appropriate from time to time, we
also consider
potential changes to our clients’ rosters of Investment Funds and Investment
Managers.
As such, since the majority of our clients’ assets are invested in Investment Funds
managed by third-party Investment Managers, East End provides primarily non-
discretionary advisory services.
To the extent a portion of a client's short-term assets are pending deployment in an
Investment Fund, or to the extent a client has determined to maintain a permanent
portion of their portfolio outside of Investment Funds, East End provides advisory
services on a discretionary basis. We typically achieve this through investments in
U.S. Government securities, although we may, to a significantly lesser extent, use
other investments from time to time at the client's request or as we deem
appropriate.
For our purposes, our clients’ portfolios (“Portfolios”) consist of their roster of
Investment Funds, their assets awaiting deployment and their assets not destined
for Investment Funds.
East End also provides general investment consultation to clients without
supervisory services for a fixed, flat, annual fee.
ADVISORY BUSINESS (continued)
D. Wrap-Fee Program Participation
This item is not applicable because East End does not participate in any wrap fee
programs.
E. Client Assets Under Management
East End managed approximately $5.3 billion in client assets on a non-
discretionary basis and approximately $1.2 billion in client assets on a
discretionary basis, as of December 31, 2023.