Firm Information
Talis Advisory Services, LLC d/b/a Generational Wealth Advisors (“GWA” or the “Advisor”) is a
Registered Investment Advisor with the United States Securities and Exchange Commission
(“SEC”) based in Richardson, Texas. The firm is organized as a Limited Liability Company under
the laws of the State of Texas and was founded in May 2005. The firm is owned by Robert J.
Lamse, Jeffrey B. Everett, and Generational Capital, LLC. This Disclosure Brochure provides
information regarding the qualifications, business practices and advisory services provided by
GWA. As used in this brochure, the words “we”, “our”, and “us” refer to GWA and the words
“you”, “your” and “Client” refer to you as either a Client or a prospective Client of our firm.
Advisory Services
GWA offers advisory services to individuals, high net worth individuals, trusts, foundations,
estates, business entities, qualified retirement plan sponsors and charitable organizations in
Texas and other states (each referred to as a “Client”). We use a multi-disciplinary team
approach to address your financial planning, investment, and/or risk management needs. Our
team includes three Advisors that hold the CERTIFIED FINANCIAL PLANNER™ (CFP®)
designation, two Advisors who are Certified Public Accountants (CPAs), three Advisors that hold
the Certified Exit Planning Advisor (CEPA) designation, and an Advisor who is a licensed
attorney. With your consent, we may consult with your other professional advisors as planning
recommendations are formulated and/or implemented.
Client Account Management
We tailor our services to the individual needs of Clients and may allow Clients to impose
restrictions on investing in certain securities or types of securities.
GWA provides financial planning services to individuals and families as part of its investment
Advisory services. Generally, this involves preparing a financial plan based on the
Client’s
financial goals and objectives. The plan may address several areas of need, including, but not
limited to investment planning, retirement planning, savings and other areas of a Client’s
financial situation. GWA may also refer Clients to an accountant, attorney or other specialist,
as appropriate to the Client’s situation.
Prior to engaging GWA to provide investment advisory services, each Client is required to enter
into a written Investment Advisory Agreement with the Advisor that defines the terms,
conditions, authority and responsibilities of the Advisor and Client.
GWA provides ongoing advice to Clients regarding the investment of assets based on their
specific needs. Through discussion of a Client’s personal circumstances, goals and objectives
are established, a financial plan may be established, and a personalized Investment Policy
Statement (IPS) is created. We then manage the portfolio on a discretionary basis guided by
the IPS. GWA will typically develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and risk tolerance for each Client and
document the recommended allocation in the IPS. Our investment recommendations are not
limited to any specific product or service offered by a broker-dealer or insurance company.
We generally recommend a core portfolio of institutional-class mutual funds, Exchange Traded
Funds (“ETFs”), or separately managed accounts with low expense ratios and internal
transaction costs. Our strategy is primarily long-term, but the Advisor may buy, sell or re-allocate
positions that have been held less than one year to meet the objectives of the Client or due to
market conditions. GWA evaluates and selects assets for inclusion in Client portfolios only after
applying its internal due diligence process.
Assets Under Management
As of December 31, 2023, GWA managed a total of $365,953,508, all of which is managed
on a discretionary basis.