Our Firm and Its History
“Madison” and/or “Madison Investments” is the unifying tradename of Madison Investment Holdings, Inc., Madison Asset
Management, LLC, and Madison Investment Advisors, LLC. The Madison Funds and the Madison ETFs are distributed by
MFD Distributor, LLC. MFD Distributor, LLC is registered with the U.S. Securities and Exchange Commission as a broker-
dealer, and is a member firm of the Financial Industry Regulatory Authority. Each Madison entity shares personnel and
resources at our Madison, Wisconsin headquarters.
Based in Madison, Wisconsin, the Madison organization fosters a reputation for its risk-sensitive investment philosophy and
active bond and equity strategies since the founding of our parent company, Madison Investment Holdings, Inc., in 1974.
The clients of our firm and its affiliates who entrust us with their assets include financial intermediaries, institutional funds,
pension accounts, foundations, endowments, corporations, municipalities and insurance companies. The Madison
investment philosophy is “Participate and Protect”® which reflects our investment goals of achieving consistent investment
returns while limiting portfolio risk. Our expectation is that investors will participate in market appreciation during bull markets
and be protected during bear markets compared with investors in portfolios holding more speculative and volatile securities.
Of course, there is no assurance that these expectations will be realized. The firm is privately held and its employees are
the owners of Madison Investment Holdings, Inc. Our organization has offices in Madison, Wisconsin, and Milwaukee,
Wisconsin. All voting shares of our firm are owned by Madison Investment Holdings, Inc. Madison Investment Holdings,
Inc. controls Madison Asset Management, LLC. Madison Investment Holdings, Inc. is owned by its employees.
Our People
Madison has a deep and experienced leadership team that is led by the following individuals.
Steven Carl - Chair of the Executive Committee and Chief Distribution Officer
Mr. Carl serves as the Chair of the Executive Committee and Chief Distribution Officer. Mr. Carl is responsible for the
direction of the firm, and management of the sales and marketing department. . He is chair of the firm’s Executive
Committee and a board member on the Madison Investments Foundation. Steve started in the industry in 1996 and joined
Madison Investments in 2003. Prior to joining Madison, he worked in a variety of roles at Coopers & Lybrand, LLC, Strong
Capital Management and Hewitt Associates. He holds a B.B.A. from The University of Wisconsin–Madison, earned his CPA
designation and is FINRA registered as a principal.
Rich Eisinger – –Head of Equities, Portfolio Manager
Mr. Eisinger serves as a mid-cap and large cap portfolio manager and analyst on Madison’s U.S. Equity Team. He is the
Head of Equities with oversight of the firm’s Equity Teams. He started in the financial services industry in 1994 and joined
Madison in 1997. Rich is also a member of the firm’s Investment Risk Oversight Committee. He earned his J.D. from the
University of Louisville and his MBA from Cornell University.
Steven Fredricks - Chief Compliance Officer and Chief Legal Officer
Mr. Fredricks serves as Madison's Chief Compliance Officer and Chief Legal Officer. Steve joined Madison in May 2018.
Mr. Fredricks served as Senior Vice President and Chief Compliance Officer for Jackson National Asset Management,
LLC and the “Jackson Funds.” Previously, Mr. Fredricks served as Assistant General Counsel for Aid Association for
Lutherans, and Secretary for the AAL Mutual Funds. Mr. Fredricks has a B.A. in Economics and Political Science from
Marquette University, a J.D. from the Hamline University School of Law, attended the University of St. Thomas Graduate
School of Business, and completed an international law program at the University of Oslo School of Law. Mr. Fredricks is
a member of both the Massachusetts Bar and the Wisconsin Bar.
Jill Friedow – Director of Operations and Chief Technology Officer
Jill Friedow serves as Madison Investments Director of Operations and is the firm’s Chief Technology Officer. She
joined Madison Investments in 1999 and has more than twenty years of industry experience. Prior to joining Madison
Investments, Jill was an Operations Manager for Gratry & Company, a Cleveland-based international investment
advisor firm. She holds a BS from Iowa State University and an MBA from Kent State.
Mark Henrickson – Chief Financial Officer
Mr. Henrickson serves as Madison Investments Chief Financial Officer. He joined Madison in 2013 and has over ten years
of financial services experience. Prior to joining Madison Investments, Mark served as Chief Operating Officer and Chief
Financial Officer at AquaMost. He also worked as a finance leader at Broadwind Energy, a research analyst with Baird and
a CPA with Deloitte. Mark holds a B.S. in accounting from the University of Wisconsin-Milwaukee.
Patrick Ryan – Head of Multi-Asset Solutions, Portfolio Manager
Patrick serves as Portfolio Manager and Head of Madison’s Multi-Asset Solutions Team. Patrick is a member of the firm’s
Investment Risk Oversight Committee and a board member of the Madison Investments Foundation. Patrick started in the
financial services industry in 2000. He joined Madison in 2009 from Members Capital Advisors, where he was a Senior
Analyst responsible for managing their asset allocation program. He holds a bachelor’s degree in Finance from the
University of Wisconsin, graduating with distinguished honors. He is a CFA charterholder.
Mike Sanders – Head of Fixed Income, Portfolio Manager
Mike serves as a Portfolio Manager and is the Head of Madison’s Fixed Income Team. Mike is a member of the firm’s
Investment Risk Oversight Committee. Mike started in the financial services
industry in 2004 and joined Madison in 2013.
Prior to joining Madison, Mike was a Portfolio Manager at Ziegler Lotsoff Capital Management with an extensive background
in credit research. He earned his BBA in finance from St. Norbert College, M.S. in economics from Marquette University
and an MBA in analytical finance and accounting from the University of Chicago Booth School of Business. He is a CFA
charterholder.
Haruki Toyama - Head of Mid Cap & Large Cap Equity, Portfolio Manager
Haruki serves as a mid-cap and large cap portfolio manager and analyst and is also the Head of the Mid and Large Cap
Team. Haruki started in the financial services industry in 1994, was a member of the Madison U.S. Equity Team from 2002-
2004 and he rejoined the firm in 2014. Prior to joining Madison, Haruki was co-founder and President of Marcus Asset
Management in Milwaukee where he was portfolio manager of a long/short hedge fund and started his career working in
analyst and portfolio manager roles at MFS Investment Management and David L. Babson & Company. Haruki holds a BA
from Brown University and an MBA from Cornell University.
The Investment Risk Oversight Committee
Certain members of the management team and senior portfolio managers also serve as members of Madison’s Investment
Risk Oversight Committee (“Committee”), including Patrick Ryan, Rich Eisinger, and Steven Fredricks. Mr. Ryan chairs
the Committee. From an investment perspective, the Firm’s Committee conducts a quarterly portfolio and positioning
review. Portfolio managers present performance and attribution of each investment strategy. The portfolio managers are
also required to provide details into the positioning of their portfolios. The Committee also assesses Firm wide risk as it
relates to individual companies and issuers. The Committee reviews each process to make sure that portfolio managers
are adhering to the investment philosophy and process. The Committee will generally review any decision to invest in new
types of securities or engage in any type of trading that differs from previously followed procedures, policies, or practices
prior to implementation by the respective fixed income, equity, or asset allocation teams. Finally, the Committee will
examine any legal, regulatory, or other developments which may impact the management of the portfolios. The Committee
does not drive management of individual client portfolios.
Our Services
Our core expertise is active bond management (including corporate, government, and municipal bonds), risk-managed
equity management (primarily common stocks), asset allocation strategies and equity option strategies, particularly covered
call writing. In addition, our firm manages a wide range of fixed income, balanced and equity portfolios through the Madison
Funds and Ultra Series Fund. For information regarding the wrap programs sponsored by other entities, please refer to the
program’s respective wrap program disclosure brochure. Customized portfolios are available for certain large, institutional
accounts.
Discretionary Management.
We have discretionary authority to make determinations regarding the securities that are to be bought and sold, as well as
the quantities of such securities, for most clients. Such authority is provided in our contract with each client. In many cases,
this discretion is subject to mutually agreed upon investment guidelines relative to the client’s portfolio. We have model
portfolio guidelines available for clients to adopt, in whole or in part, if they do not have their own. Client investment
guidelines may or may not limit the scope of potential investments. As a result, clients can impose restrictions on investing
in certain securities or types of securities. Within client guidelines and instructions, our portfolio managers make decisions
as to the nature and quantity of securities to be bought or sold. Services provided under “model” or “UMA” programs through
unaffiliated program sponsors are provided on a non-discretionary basis.
Wrap and Model Account Management.
In general, wrap program “sponsor” firms enter into contracts with their clients to provide a variety of services for a
predetermined fee. These services typically include all or some of the following: outline of client goals and objectives, asset
allocation study, selection of advisors where appropriate, payment of advisors’ management fees, custody of client assets,
execution of trades for the client at no additional fee or commission, and the monitoring of the investment performance on
client assets. It is the responsibility of the sponsoring organization to notify the client of the services provided by Madison
Asset Management and the portion of the attributable fee paid. As these programs are generally part of a multiple client
program, they offer efficiencies to participating managers. As such, fees paid to Madison Asset Management, LLC are lower
than are otherwise available.
Our Assets Under Management
As of December 31, 2023, Madison Asset Management, LLC had approximately $4.9 billion assets under management
(with approximately $4.5 billion in assets managed on a discretionary basis and approximately $400 million managed on a
non-discretionary basis).
Together with our affiliated investment advisory firms described below in the section entitled, “Other Financial Industry
Activities and Affiliations,” the Madison organization managed approximately $23.9 billion in assets on a discretionary and
non-discretionary basis as of December 31, 2023.
Typically, Madison will not manage accounts on a non-discretionary basis unless done so as part of a wrap fee or model
account program or other sub-advisory relationship for certain financial intermediaries or institutional portfolio. We may
make exceptions for accounts in existing client or institutional relationships.