Berthel Fisher & Company Financial Services, Inc. (also referred to as “us”, “we”, “Berthel Fisher” and “BFCFS” throughout this brochure)
is a corporation formed under the laws of the State of Iowa in 1974 and registered as an investment adviser with the United States
Securities and Exchange Commission (“SEC”) since 2003. It is also a SEC registered broker-dealer.
Our firm is fully owned by a parent company, Berthel Fisher & Company, of which a majority interest is owned by Thomas J. Berthel, who
is also the Chief Executive Officer of Berthel Fisher, Berthel Fisher & Company, BFC Planning and Securities Management and Research,
Inc.
Introduction
The investment advisory services of BFCFS will be provided to you through an appropriately licensed (when required) and qualified
individual who is an Investment Adviser Representative of BFCFS (referred to as your “IAR” throughout this brochure). Your IAR
typically is not an employee of BFCFS; rather, your IAR typically is an independent contractor of BFCFS.
Your IAR is limited to providing the services and charging investment advisory fees in accordance with the descriptions detailed in
this brochure. However, the exact services you will receive and the fees you will be charged are dependent upon your IAR and will
be specified in your advisory program agreement. As a result, investment advisory services offered through and the investment
advisory fees charged by BFCFS can vary among the IARs of BFCFS.
Your investment adviser representative is affiliated in a separate capacity as a registered representative with Berthel Fisher’s broker-
dealer.
For more details about your investment adviser affiliation with a broker-dealer, please refer to Item 10 – Other Financial Industry
Activities and Affiliations.
General Description of Primary Advisory Services
The following are brief descriptions of the primary investment advisory services of BFCFS. More detailed descriptions of our
services are provided in Item 5 – Fees and Compensation so that you can review the services and description of fees in a side-by-
side manner. Please understand that a written agreement, which details the exact terms of the service, must be signed by you
and us before we can provide you the investment advisory service described below.
Financial Planning Services - We provide investment advisory services in the form of financial planning services. Financial
planning services do not involve the active management of client accounts, but instead focus on a client’s overall financial
situation. Financial planning can be described as helping individuals determine and set their long-term financial goals, through
investments, tax planning, asset allocation, risk management, retirement planning, and other areas. Under this program, the role
of your IAR as a financial planner is to find ways to help you understand your overall financial situation and help you set financial
objectives. Financial planning services can include the provision of a written financial plan or other consulting without a written
financial plan.
Asset Management Services - We provide investment advisory services in the form of asset management services. Our asset
management services involve providing clients with continuous and on-going supervision over designated accounts. Your IAR may
provide asset management services to you through one or more of the following platforms: (1) Berthel Edge; (2) Berthel Advisory
Program through our affiliated broker-dealers; (3) Institutional RIA Platforms; (4) Variable Annuity/Variable Life Sponsors; (5) Managed
Account Solutions; and (6) Sub-Advisory Platforms.
Outside Money Managers – We provide advisory services by referring you to outside, or unaffiliated, money managers that are
registered or exempt from registration as investment advisers. Third-party money managers are responsible for continuously
monitoring your designated account and making trades for your account when necessary.
Limits Advice to Certain Types of Investments
With some exceptions, your IAR is typically available to offer advice on most types of investments owned by you and, at your
specific request, will explore investment options not currently owned by you. However, your IAR is not permitted to provide
advice on futures contracts.
BFCFS is typically available to provide investment advice on the following types of investments.
5 Berthel Fisher & Company Financial Services, Inc. - Form ADV Part 2A Disclosure Brochure dated March 29, 2023
No-Load (i.e. no trading fee) and Load-Waived (i.e. trading fee waived) Mutual Fund Shares
Exchange-listed securities (i.e. stocks)
Securities traded over-the-counter (i.e. stocks)
Fixed income securities (i.e. bonds)
Closed-End Funds and Exchange Traded Funds (ETFs)
Foreign Issues
Warrants
Corporate debt securities (other than commercial paper)
Commercial paper
Certificates
of deposit
Municipal securities
Variable life insurance
Variable annuities
United States government securities
Options contracts on securities and commodities
Interests in partnerships investing in real estate, oil and gas interests
Fixed Indexed Annuities
Publicly registered non-traded REITs and BDCs.
We do not provide advice on hedge funds, futures contracts on tangible and intangible assets, and do not affect transactions in
commodities futures, or commodity options.
When providing asset management services, your IAR will typically construct your account holdings using stocks, bonds, mutual
funds and ETFs to build diversified portfolios. We may modify our investment strategy to accommodate special situations
like: low basis stock, stock options, legacy holdings, inheritances, closely held businesses, collectibles, or unique tax situations.
In certain cases, where a client and IAR determine it to be appropriate, and it is consistent with the client’s best interest and
investment mandates, our IAR can employ strategies that involve concentration, active trading and speculation.
BFCFS may provide advice regarding real estate investment trusts (REITs) and Business Development Companies (BDCs). Some of
the REITS and BDCs that are the subject of BFCFS’s advisory services are not publicly traded. In other words, the lack of an active
secondary market for the sale of such REITs or BDCs can limit a client’s ability to dispose of such investments in a timely manner
and at an advantageous price. Consequently, a client should exercise caution to avoid over-concentration of their assets in these
illiquid investments. It is likely the price of a REIT or BDC listed on your account statement provided by a custodian only reflects
the original purchase price and does not reflect any price or value from a secondary market, a repurchase offered by the sponsor
or the book value. It is possible that the actual value of the REIT or BDC on a secondary market or through a repurchase by a
sponsor is significantly less than the original purchase price shown on the account statement provided by the custodian.
Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more information.
Wrap-Fee Program versus Non-Wrap Fee Program
Your IAR may provide asset management services through both wrap-fee programs and non-wrap fee programs. Under a wrap-
fee program, asset management services and transaction/execution costs are provided for one fee. This is different from non-
wrap fee programs whereby our asset management services are provided for a fee, but transaction/execution costs are billed to
clients separately on a per-transaction basis. From an asset management perspective, there is not a fundamental difference in the
way your account is managed except whether the transaction/execution costs are billed as a single fee with the asset
management services or as separate fees for each transaction in addition to the asset management fee. However, offering both
wrap and non-wrap fee programs is a conflict of interest because BFCFS might earn more or less compensation depending on
factors such as the type of account you select and the frequency of your trades. Before recommending that you utilize a wrap fee
program or non-wrap fee program, your IAR will help you evaluate options for your consideration.
BFCFS permits its IARs to recommend that you utilize one of multiple asset management programs described in Item 5 of this
brochure. These programs offer various features and benefits, and investment advisory fees will vary from program to program.
Similarly, your IAR’s compensation may vary depending on which program he or she recommends to you, which is a conflict of
interest. In order to mitigate this conflict, your IAR is required to recommend the asset management program or programs that
are in your best interest without regard to BFCFS or the IAR’s own interest. In addition, certain asset management programs are
available only to pre-existing or grandfathered clients.
6 Berthel Fisher & Company Financial Services, Inc. - Form ADV Part 2A Disclosure Brochure dated March 29, 2023
Tailor Advisory Services to Individual Needs of Clients
Our financial planning, asset management and outside money manager services are always provided based on your individual
needs. This means, for example, that you are given the ability to impose restrictions on the accounts we manage for you,
including specific investment selections and sectors. We work with you on a one-on-one basis through interviews and
questionnaires to determine your investment objectives and suitability information.
Client Assets Managed by BFCFS
The amount of clients’ assets managed by BFCFS totaled $798,064,896 as of December 31, 2020. The amount managed on a non-
discretionary basis is $225,530,216 and $572,534,680 is managed on a discretionary basis.