Firm Description
Creative Financial Designs, Inc. (hereinafter, “the firm” or “Creative”) is a
corporation formed according to the laws of the State of Indiana and an investment
advisor firm registered with the SEC in 1982. The firm provides a variety of
services through its investment adviser representatives. Creative is a privately
owned SEC-registered investment advisor.
Ownership
Creative is privately owned by several parties, including Brent Owens, who owns
approximately twenty-five percent, and the Mick Owens Family Trust, which owns
approximately Seventy-three percent. Brent Owens is also the President of the
firm and who also serves as an Investment Adviser Representative of Creative.
The current trustees of the Mick Owens Family Trust are Mick Owens and Kathy
Owens. Mick Owens is the founder of Creative and serves as an Investment
Adviser Representative of Creative.
The Mick Owens Family Trust and Brent Owens, are also significant stockholders
of a related company, cfd Investments, Inc., an SEC-registered broker/dealer and
member of FINRA and SIPC, and an insurance agency. (See Item 10: Other
Financial Industry Activities and Affiliations).
Mick Owens is also the principal owner of several other companies founded to
complement the comprehensive financial planning and investment management
services of Creative. Those companies include cfd Realty [owned by Mick’s wife,
Kathy Owens], and cfd Insurance Planners [a life and health insurance agency].
Amount of Assets Managed By Creative Creative
As of the fiscal year ending December 31, 2023, the amount of client assets the
firm managed totaled $2,082,130,981. Of that total, $2,076,330,711 was managed
on a discretionary basis and $5,800,270 was on a non-discretionary basis.
Investment Advisory Services Provided
Creative offers discretionary management and non-discretionary investment and
insurance advisory services and financial planning and consulting services.
Investment Managed & Advisory Account Services
The firm’s investment management & advisory services are comprised of three
distinct service platforms: Brokerage Management, Self-Directed Retirement
Management, and Variable Annuity Management. Brokerage Management is also
divided into In-House Brokerage Management and Adviser Discretionary
Management. The firm also provides non-discretionary investment advisory
services.
When Creative provides investment advice to clients regarding retirement plan
accounts or individual retirement accounts, and only under such circumstances,
Creative is a fiduciary within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are
laws governing retirement accounts. The way Creative makes money creates
some conflicts with your interests, however Creative complies with applicable legal
and regulatory requirements.
Under these requirements, Creative must:
• Meet a professional standard of care when making investment
recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making
recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and
investments;
• Follow policies and procedures designed to ensure that Creative gives
advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you information about conflicts of interest.
Brokerage Management
Descriptions and Account Minimums
Under the In-House Brokerage Management platform, the firm manages a client’s
brokerage account according to the client’s selections of the investment strategy
and any allowable portfolio objective. The client will provide information to the
firm, including a client’s selected portfolio objective. - Each available investment
strategy is unique, and can be invested using securities such as; common and/or
preferred stocks, bonds, government securities, other fixed income securities,
mutual funds, exchange-traded funds, options on any of the foregoing, certificates
of deposit and money market funds or other cash-like investments. This is not
intended as an exhaustive list of all of the types of investments that could be used
for portfolio strategies, and instead is a listing of some of the most commonly used
investment types, A more detailed listing of investments is provided in connection
with discussion about specific strategies, which are discussed in more detail
following.
In connection with certain management strategies, there may be the use of options
transactions. Additionally, though the firm does not typically invest based on
margin, investors may decide to make distributions utilizing margin instead of
liquidating positions in order to free up cash. Though the investor may decide to
use margin or options in their accounts, the use of these as part of a strategy does
increase risk with the account. Also, use of a margin account would increase costs
to the investor. These costs are described in the paperwork provided by the
selected custodian, and are not reflected in Designs documentation. Investors are
encouraged to evaluate the risks and fees associated with any investment strategy
before selecting that strategy.
The firm primarily uses asset-class model allocations based on research with other
professional management models such as Morningstar (formerly Ibbotson), JP
Morgan, Goldman Sachs, PIMCO, Northern Trust, Vanguard, etc. Creative’s
models generally fall into five categories based on perceived risk models:
Conservative, Moderately Conservative, Moderate, Moderately Aggressive, and
Aggressive, referred to as Portfolio Objectives. Available investments are
categorized according to the model guidelines and overall asset allocation is
determined taking those categorizations, and investment and portfolio research
into effect, in arriving at the respective model portfolio allocations. The Large Cap
Growth, Large Cap Value and Global investment strategies are focused on one
asset-class and not diversified across asset classes and asset types, while all
other asset-class model portfolios are diversified across asset classes and asset
types. The client can select from several “investment strategies” with the firm.
They are as follows:
• American Funds Focused
-minimum $25k account size
• Best in Class
-minimum $25k account size
• Biblical Faith Values CFD4
-minimum $10k account size
• Biblical Faith Values Combination
-minimum $25k account size
• Biblical Faith Values Eventide Focused
• Biblical Faith Values Funds
-minimum $25k account size
• Biblical Faith Values Income
-minimum $50K account size
• Biblical Faith Values Inspire Focused
• Biblical Faith Values Timothy Focused
• CFD4
-minimum $10k account size
• Combination
-minimum $25k account size
• Exchange Traded Funds
-minimum $25k account size
• Five Tool
-minimum $25k account size
• Fundamental Opportunities
-minimum $25k account size
• Funds
-minimum $25k account size
• Income Strategy
-minimum $50k account size
• Progressive Trends
-minimum $25k account size
• Tax-Wise
-minimum $100k account size
For management that does not utilize multiple portfolio objectives based on
Creative’s traditional asset allocation models, the following options are available:
• Global
• Large Cap Growth
• Large Cap Value
Creative also provides, from time to time, customized managed account services
whereby management & advisory services are provided apart from the strategies
described above. These are permitted and approved by Creative’s Management
Team on a case-by-case or other limited basis.
For all the previously mentioned investment strategies, client accounts must be
established with a registered broker/dealer. These services are available through
accounts established at cfd Investments, Inc. through National Financial Services,
LLC. (hereinafter, “NFS”). These services are also available through accounts
established at Charles Schwab & Co., Inc. (hereinafter (Schwab”), or such other
broker/dealer as selected by the client and approved by the management of
Creative Financial Designs, Inc.
Please note that the charges and fees applied by the broker/dealer relating to
account maintenance and services are not generally described herein. Clients are
encouraged to review account-opening documentation, statements, and other
clearing firm documentation and related information carefully to determine other
fees or charges that apply and that are assessed by their broker/dealer and/or
associated clearing firms.
To the extent that cfd investments is selected as the client’s broker/dealer, cfd
Investments, Inc. will receive compensation for services provided, and such
compensation shall be distinct from the advisory fees described herein. This
compensation can include, without limitation, transaction-based compensation,
asset-based compensation, compensation based on other services provided by
cfd Investments and/or NFS, revenue share arrangements, and other
compensation, including 12b-1 fees. Additionally, NFS provides compensation to
cfd Investments, Inc. based on customer’s selections to have documents provided
to them electronically, instead of through the mail. In conjunction with Creative,
cfd Investments, has prepared a Reg Best-Interest Disclosure that identifies
material conflicts of interest relating to its practice. The Conflicts of Interest
Disclosure is also considered a disclosure of Creative, and is meant to augment
and further clarify this Form ADV2a.
With respect to accounts established at NFS, and to the extent that funds can be
deposited into cash equivalents, such funds will be deposited through use of the
FDIC sweep program or similar type vehicles, subject to a contrary election made
by the client. Discussion about the details of that can be found on the firm’s
website (www.creativefinancialdesigns.com). cfd Investments will receive
compensation for FDIC insured deposits through the program, subject to the terms
and conditions of the program. cfd Investments will also receive compensation for
money market sweeps. cfd Investments and NFS coordinate to set the interest
rate that customers make under the FDIC Insurred program, and compensation to
cfd Investments is affected by the interest rate selected, so that the compensation
to cfd Investments increases if the interest rate to the client is lower. This creates
a conflict of interest between Creative and clients. The amount of compensation to
cfd Investments, Inc. differs between the FDIC insured deposits and the money
market sweep programs.
Additionally, performance differs between these programs. With respect to all
standard (non-custom) strategies, Creative sets as the default option to have cash
positions swept into the FDIC insured deposits, subject to availability of the
program. This selection is made, as under certain market conditions, money
market positions could be valued less than $1 per share (meaning that a client
could lose money on the position) or may be subject to limited liquidity. Though
these market circumstances are rare, it is the intention that the cash portion of a
portfolio should be guaranteed by FDIC. Investors can opt out of this default
option, at their election. Additionally, different custom strategies may not follow
this default.
For funds utilized through the FDIC program, neither cfd Investments nor Creative
selects the banks that will be utilized. Clients may request that funds be deposited
into money market funds instead of the FDIC sweep program.
If a client’s managed brokerage account falls below the account minimum, the firm
reserves the authority to change the chosen strategy to one that is more conducive
to the management of assets at that level, or to discontinue management in its
entirety (e.g. client had $80k in the combination strategy, and then withdrew $65k
from the account. Creative could move the assets to the CFD4 strategy or some
other suitable strategy or terminate management on the account). Creative
reviews accounts for adherence to the account minimum requirements at the end
of each calendar year or as distributions happen, or at such other time as Creative
may desire. Upon review, Creative will make strategy changes accordingly.
Clients can choose to change their strategies at any time, by providing written
notice to Creative, as long as the client’s investment in the strategy meets the
stated minimums for the strategy selected.
Adviser Discretionary Management
Under the Brokerage Management Platform, approved investment adviser
representatives may manage client accounts directly, and may do so based on
consultation with the client as to their needs and objectives. Portfolios are
managed by the Investment Adviser Representative in accordance with the firm’s
policies and guidelines, and consistent with the client’s selected portfolio objective.
The descriptions of strategies and trading in this FORM ADV do not describe each
investment adviser representative’s individual trading and management style.
General Provisions on Account Management
Unaffiliated custodians hold all client securities with Creative. (By way of
clarification, assets maintained in accounts with cfd Investments, Inc., an affiliate
of Creative, are maintained at custodians that are not affiliated with Creative or cfd
Investments, Inc.) Securities are held in the client’s name, or the name of the
applicable custodian or trust, in the case of qualified accounts. Clients can select
the custodian that they use for the establishment of an account, subject to
limitations imposed by Creative. The choice of custodian will affect what
investment options are available to a client, and the costs associated with a
particular investment, and the availability of specific investment. As such, model
portfolios maintained by Creative differ based on the custodian chosen by the
customer.
Product issuers may issue investments in varying share classes that often include
differences in internal expenses. Not all products are available through each
custodian that Creative utilizes. As a result, the same investment strategies as
maintained through different custodians may have different holdings. Creative
does not guarantee that the products’ lowest-cost share classes will be available
through each custodian utilized by Creative. Creative attempts to select for client
the lowest-cost available share class when engaging in mutual fund transactions
on behalf of the client. When it becomes known that lower cost share classes are
available than the product held by the client, the firm engages in a process to
convert the selected shares to the lowest-cost share-class available through the
applicable custodian. To the extent possible, Creative will attempt to conduct such
transactions at no cost to the client, and without any taxable event to the client. All
conversions are subject to the policies and procedures of the applicable account
custodian.
Additionally, different custodians have different policies and procedures, and they
may affect many items relating to the customer including, without limitation:
transaction fees, custodial fees, and other fees and expenses. Additionally, such
differences may also affect availability of investments and lowest share class
options. Clients are encouraged to discuss this matter with their financial
professional so as to understand these differences when selecting a custodian.
There are costs that are paid by investors in connection with their selection of a
custodian, and those costs vary between and among custodians. Services also
differ between and among custodians. Clients are responsible for all fees and
expenses charged by the custodian regarding their investment holdings. For a list
of fees and expenses, refer to information created by the respective custodians.
Clients may request to place reasonable restrictions on certain aspects of the
management of their accounts. For instance, clients may elect to retain certain
securities in their managed account and not have those assets be subject to sale
in the course of Creative’s management of the account. Clients may also elect, in
some circumstances, to have capital gains “distributed” to be taken over a
specified period of time. Creative charges its management fee inclusive of such
assets because of the additional work and considerations that must be afforded in
accommodating such client-imposed restrictions. The client can move any of the
said assets to another non-managed account if desired to avoid additional fees.
Creative may, at times, allow additional special requests of the client regarding the
management of the client’s account.
Creative has several investment strategies whose titles include the word
‘Focused’. The term ‘Focused’ is used to let investors know such strategies will
be using the listed investment company’s investments more than in the strategy
options not identified as “Focused”. The actual holding in funds of the particular
fund family will vary, and the concentration level of the focused fund family will
fluctuate over time. It is the goal that at all times the Focused strategy will maintain
a higher concentration of the subject issuer’s products than the corresponding non-
focused strategies. Because of a concentration within one company’s investments,
this decreases diversification and additional risk may occur including additional
investment overlap.
American Funds Focused -- Description
The American Funds Focused investment strategy is a diversified strategy
focusing on the use of American Funds investments as the base of the diversified
portfolio. The strategy uses American Funds mutual funds and ETFs along with
other mutual funds and ETFs to fill in the completed allocation helping fully diversify
and add additional asset classes that American Funds may lack or that the
management team feels is better to use in place of an American Funds
investments. The screening process generally consists of in-depth analysis to
identify a fund’s risk characteristics, performance metrics, and management
quality. These groups of data are gathered utilizing industry standard software
tools as well as through needed communication with the fund’s managers. The
funds selected are typically those that perform at the top of their category in terms
of the analytical metrics Creative examines. In a given portfolio, approximately 10
to 15 mutual funds and ETF’s are employed to achieve the strategy’s objectives.
The actual number varies by portfolio objective and is based on asset class
exposure. This strategy likely has additional investment risk with the higher
concentration in one fund family. Five portfolio objectives are available for the
client to choose from (Conservative, Moderately Conservative, Moderate,
Moderately Aggressive, and Aggressive) and are modeled after Creative Financial
Designs’ overall diversified asset class models.
Best in Class – Description
The Best in Class investment strategy is a diversified strategy focusing on the use
of ETFs and likely few mutual funds and individual stocks. The strategy uses US
News investment research along with others to help determine the best investment
choices for each portfolio. The addition of using a limited number of individual
stocks, likely increases the overall portfolio risks. Five portfolio objectives are
available for the client to choose from (Conservative, Moderately Conservative,
Moderate, Moderately Aggressive, and Aggressive) and are modeled after
Creative Financial Designs’ overall diversified asset class models.
The screening process for the Best-in-Class investment strategy focuses on
historical ETF performance, very low internal investment cost, and a goal of overall
lower portfolio risk and volatility. This information, along with an analysis of the
overall economic health to determine appropriate portfolio objective risk, filtered
through independent investment research companies of U.S. News and
Morningstar, Inc. U.S. News and Morningstar updates the investment information
monthly and the strategy compares investments on a monthly basis and makes
changes as necessary. The strategy looks to have 10-15 investments inside each
portfolio objective. The actual number of holdings varies by portfolio objective and
overall current investment strategy goals.
The Best in Class strategy monitors non-qualified account trading differently than
qualified accounts. The team analyzes trading more extensively in non-qualified
accounts to potentially reduce taxable gains. This means that qualified accounts
and non-qualified accounts may have different allocations and trading. Also, for
smaller accounts (under $25,000) in Best in Class strategy, different holdings may
be utilized and thus the allocations within larger accounts and smaller accounts
may differ.
Biblical Faith Values – CFD4 – Description
The Biblical Faith Values CFD4 strategy is part of the Biblical Faith Values series
of investment strategies for the firm. The Biblical Faith Values series of available
strategies is a Biblical Responsible Investing (BRI) strategy. Under this strategy,
Creative utilizes certain, independent third-party asset screening programs and
communicates with fund companies in order to limit investments in companies that
engage in certain industries or support certain activities or lifestyles, or otherwise
contribute to or endorse such industries or activities. The firm generally endeavors
to exclude investments in companies that engage in or participate in or support
industries or lifestyles relating to gambling, tobacco, alcohol, pornography,
abortion, non-family lifestyles and other factors traditionally considered averse to
Biblical standards.
The screening process generally consists of the initial Biblically based moral
values screen, followed by in-depth analysis to identify a fund’s risk characteristics,
performance metrics, and management quality. These groups of data are
gathered utilizing industry-standard software tools as well as through needed
communication with the funds’ managers. The funds selected are typically those
that perform at the top of their category in terms of the analytical metrics Creative
examines. In a given portfolio, approximately 4 to 7 BRI mutual funds and ETF’s
may be employed to achieve the strategy’s objectives. The actual number varies
by portfolio objective and is based on asset class exposure. As BRI, by its nature,
restricts certain investment options, it is considered a less diversified strategy.
There may be more risk and fees associated with the BRI strategy than a more-
diversified strategy. Investors are encouraged to consider this potentially higher
level of risk and fees when selecting the strategy.
Due to a limited pool of available investments in certain management strategies,
Also, the avoidance of some industries, lifestyles, companies, etc. are subjective.
exclude any and all companies that could be excluded based on the criteria above,
however, this strategy attempts to substantially reflect Biblical Values, and will
otherwise attempt to follow the models established by Creative Financial Designs.
The Biblical Faith Values CFD4 investment strategy attempts to invest in
accordance with the Biblical Faith Values limitations described prior, and to create
a likely simpler diversified portfolio based on mutual fund & ETF positions. This
strategy likely uses up to four asset classes (may be less or more given the
portfolio objective selected) and holding perhaps as few as four investments,
however, the firm’s Management reserves the right to increase and decrease each,
as it sees fit. Additional portfolio risk in this strategy occurs with less diversification
and investments and this strategy can be more volatile than other further
diversified strategies. Given the more limited holdings, there may be less
diversification in this portfolio than in some more standard diversified portfolios,
and that could add risk to the portfolio. Certain ETFs have additional market risks
in that they are not always highly traded and thus have less volume daily. Investors
are encouraged to consider this potentially higher level of risk and fees when
selecting the strategy. Five portfolio objectives are available for the client to
choose from (Conservative, Moderately Conservative, Moderate, Moderately
Aggressive, and Aggressive) and are loosely modeled after Creative Financial
Designs’ overall diversified asset class models.
As BRI, by its nature, restricts certain investment options, it is considered a less
diversified strategy. There may be more risk and fees associated with the BRI
strategy than a more-diversified strategy. Investors are encouraged to consider
this potentially higher level of risk and fees when selecting the strategy. Due to a
limited pool of available investments in certain management strategies,
governance requirements, etc., it is not always possible to exclude all investments
attempt to follow the models established by Creative Financial Designs.
Biblical Faith Values – Combination -- Description
The Biblical Faith Values Combination strategy is part of the Biblical Faith Values
series of investment strategies for the firm. The Biblical Faith Values series of
available strategies is a BRI strategy. Under this strategy, Creative utilizes certain
software and independent third party asset screening programs and
communicates with fund companies in order to limit investments in companies that
engage in certain industries or support certain activities or lifestyles, or otherwise
contribute to or endorse such industries or activities. The firm generally endeavors
to exclude investment companies that engage in or participate in or support
industries or lifestyles relating to gambling, tobacco, alcohol, pornography,
abortion, non-family lifestyles and other factors traditionally considered averse to
Biblical standards.
The screening process generally consists of the initial Biblically based moral
values screen, followed by in-depth analysis to identify an investment’s risk
characteristics, performance metrics, management quality (mutual funds/ETFs),
and fundamental attributes (stocks). These groups of data are gathered utilizing
industry-standard software tools as well as through needed communication with
the funds’ and the companies’ management. The investment management team
seeks to optimize the risk/return profile of the portfolio and maximize the benefits
of diversification by selecting categorically top-ranked funds and high-quality
stocks. In a given portfolio, approximately 10 to 15 mutual funds/ETFs and 3 to 6
stocks are employed to achieve the strategy’s objective. The actual numbers vary
by portfolio objective and are based on asset class exposure. As BRI, by its nature,
restricts certain investment options, it is considered a less diversified strategy.
There may be more risk and fees associated with the BRI strategy than a more-
diversified strategy. Certain ETFs have additional market risks in that they are not
always highly traded and thus have less volume daily. Investors are encouraged
to consider this potentially higher level of risk and fees when selecting the strategy.
Due to a limited pool of available investments in certain management strategies,
governance requirements, etc., it is not always possible to exclude all investments
that might violate some of the standards that are described in the prior paragraph.
Also, the avoidance of some industries, lifestyles, companies, etc. are subjective.
The firm does not make any claim that the investments in the model will fully
exclude any companies that could be excluded based on the criteria above.
Instead, this strategy should substantially reflect Biblical Values, and will otherwise
attempt to follow the models established by Creative Financial Designs.
The Biblical Faith Values Combination investment strategy attempts to invest in
accordance with the Biblical Faith Values limitations described prior, and to create
a diversified portfolio based on a combination of mutual funds, ETFs, and individual
equity positions. The investments selected are typically those that perform at the
top of their category in terms of analytical metrics the firm examines. From time to
time, not all of these categories will be reflected in the portfolio. The firm’s
management reserves the right to use or not use at any given time the three prior
mentioned investment vehicles. The addition of using a limited number of individual
stocks, likely increases the overall portfolio risks. Five portfolio objectives are
available for the client to choose from (Conservative, Moderately Conservative,
Moderate, Moderately Aggressive, and Aggressive) and are modeled after
Creative Financial Designs’ overall diversified asset class models.
that might violate some of the standards that are described in the prior paragraph.
The firm does not make any claim that the investments in the model will fully
exclude any companies that could be excluded based on the criteria above.
Instead, this strategy should substantially reflect Biblical Values, and will otherwise
attempt to follow the models established by Creative Financial Designs.
Biblical Faith Values – Eventide Focused -- Description
The Biblical Faith Valued Eventide Focused strategy is part of the Biblical Faith
Values series of investment strategies for the firm. The Biblical Faith Values series
of available strategies is a BRI strategy. Under this strategy, Creative utilizes
certain software and independent third party asset screening programs and
communicates with fund companies in order to limit investments in the stock of
companies that engage in certain industries or support certain activities or
lifestyles, or otherwise contribute to or endorse such industries or activities. The
firm generally endeavors to exclude investment companies that engage in or
participate in or support industries or lifestyles relating to gambling, tobacco,
alcohol, pornography, abortion, non-family lifestyles and other factors traditionally
considered averse to Biblical standards.
The screening process generally consists of the initial Biblically based moral
values screen, followed by in-depth analysis to identify a fund’s risk characteristics,
performance metrics, and management quality. These groups of data are gathered
utilizing industry-standard software tools as well as through needed
communication with the funds’ managers. The ETF’s and funds selected are
typically those that perform at the top of their category in terms of the analytical
metrics examined. In a given portfolio, up to approximately 15 BRI funds and ETF’s
are employed to achieve the strategy’s objectives. The actual number varies by
portfolio objective and is based on asset class exposure.
Due to a limited pool of available investments in certain management strategies,
Also, the avoidance of some industries, lifestyles, companies, etc. are subjective.
attempt to follow the models established by Creative Financial Designs.
The Eventide Focused investment strategy is centered on using the Eventide
companies’ mutual funds. Eventide has several mutual funds that attempt to filter
Biblically. Many of Eventide’s equity mutual funds have an increased
concentration in the health-care sector and this may increase risk in the portfolio.
The Eventide mutual funds will typically be a sizeable portion of the portfolio and
Creative’s Management Team uses other mutual funds and possibly ETF’s also
BRI filtered to make up the entire portfolio allocation to maximize
diversification. The Eventide Focused investment strategy will have additional
market risks in that the BRI ETF’s may not always be as highly traded and thus
have less volume as other ETF’s might have. The investments selected are
typically those that perform at the top of their category in terms of analytical metrics
the firm examines. This strategy likely has additional investment risk with the
higher concentration in one fund family. Five portfolio objectives are available for
the client to choose from (Conservative, Moderately Conservative, Moderate,
Moderately Aggressive, and Aggressive) and are modeled after Creative Financial
Designs’ overall diversified asset class models.
As BRI, by its nature, restricts certain investment options, it is considered a less
diversified strategy. There may be more risk and fees associated with the BRI
strategy than a more-diversified strategy. Investors are encouraged to consider
this potentially higher level of risk and fees when selecting the strategy. Due to a
limited pool of available investments in certain management strategies,
governance requirements, etc., it is not always possible to exclude all investments
that might violate some of the standards that are described in the prior paragraph.
The firm does not make any claim that the investments in the model will fully
exclude any companies that could be excluded based on the criteria above.
Instead, this strategy should substantially reflect Biblical Values, and will otherwise
attempt to follow the models established by Creative Financial Designs.
Biblical Faith Values – Funds – Description
The Biblical Faith Values Funds strategy is part of the Biblical Faith Values series
of investment strategies for the firm. The Biblical Faith Values series of available
strategies is a BRI strategy. Under this strategy, Creative utilizes certain software
and independent third party asset screening programs and communicates with
fund companies in order to limit investments in companies that engage in certain
industries or support certain activities or lifestyles, or otherwise contribute to or
endorse such industries or activities. The firm generally endeavors to exclude
investment companies that engage in or participate in or support industries or
lifestyles relating to gambling, tobacco, alcohol, pornography, abortion, non-family
lifestyles and other factors traditionally considered averse to Biblical standards.
The screening process generally consists of the initial Biblically based moral
values screen, followed by in-depth analysis to identify a fund’s risk characteristics,
performance metrics, and management quality. These groups of data are gathered
utilizing industry-standard software tools as well as through needed
communication with the funds’ managers. The funds selected are typically those
that perform at the top of their category in terms of the analytical metrics Creative
examines. In a given portfolio, approximately 8 to 15 BRI mutual funds and ETF’s
may be employed to achieve the strategy’s objectives. The actual number varies
by portfolio objective and is based on asset class exposure. As BRI, by its nature,
restricts certain investment options, it is considered a less diversified strategy.
There may be more risk and fees associated with the BRI strategy than a more-
diversified strategy. Certain ETFs have additional market risks in that they are not
always highly traded and thus have less volume daily. Investors are encouraged
to consider this potentially higher level of risk and fees when selecting the strategy.
Due to a limited pool of available investments in certain management strategies,
governance requirements, etc., it is not always possible to exclude all investments
that might violate some of the standards that are described in the prior paragraph.
Also, the avoidance of some industries, lifestyles, companies, etc. are subjective.
The firm does not make any claim that the investments in the model will fully
exclude any companies that could be excluded based on the criteria above.
Instead, this strategy should substantially reflect Biblical Values, and will otherwise
attempt to follow the models established by Creative Financial Designs.
The Biblical Faith Values Funds investment strategy attempts to invest in
accordance with the Biblical Faith Values limitations described above, and to
create a diversified portfolio based on mutual funds & ETF positions. The
investments selected are typically those that perform at the top of their category in
terms of analytical metrics the firm examines. Five portfolio objectives are
available for the client to choose from (Conservative, Moderately Conservative,
Moderate, Moderately Aggressive, and Aggressive) and are modeled after
Creative Financial Designs’ overall diversified asset class models.
As BRI, by its nature, restricts certain investment options, it is considered a less
diversified strategy. There may be more risk and fees associated with the BRI
strategy than a more-diversified strategy. Investors are encouraged to consider
attempt to follow the models established by Creative Financial Designs.
Biblical Faith Values – Income Strategy – Description
The Biblical Faith Values Income strategy is part of the Biblical Faith Values series
of investment strategies for the firm. The Biblical Faith Values series of available
strategies is a BRI strategy. Under this strategy, Creative utilizes certain software
and independent third party asset screening programs and communicates with
fund companies in order to limit investments in companies that engage in certain
industries or support certain activities or lifestyles, or otherwise contribute to or
endorse such industries or activities. The firm generally endeavors to exclude
investment companies that engage in or participate in or support industries or
lifestyles relating to gambling, tobacco, alcohol, pornography, abortion, non-family
lifestyles and other factors traditionally considered averse to Biblical standards.
The Biblical Faith Values Income Strategy is designed to provide a diversified
income portfolio solution for clients. These portfolios are focused on generating
income with the goal of providing relatively stable yield given most market
conditions. The selection of the portfolio objective determines the percentage of
the portfolio that is in fixed income versus equities.
The Income Strategy uses individual stocks for equity exposure as needed given
the portfolio objective and mutual funds, and ETF’s, and in rare occasions
individual bonds, for fixed income exposure. The fixed income portion of the
portfolios structured in such a way when possible to provide regular
interest/dividend income, stagger fixed income maturities, take advantage of
prevailing market trends, and provide top-tier investments with regard to quality.
Bond yield is maximized through security type, purchase methodology, bond issue
features, and overall through portfolio structuring and research. For equity
exposure, stocks yielding dividends are selected with independent software
ValueLine and specifically filters such as: Financial Strength, Safety, and Price
Stability ratings, current dividend yield, and historical dividend increases and
growth. Likely 8-25 investments are held depending on the portfolio objective.
The equity portion of the portfolios (all but the Conservative portfolio, as it does not
include equities) are primarily focused on large cap and giant large cap value/blend
stocks. Creative uses Bloomberg, ValueLine, Dorsey Wright, and Morningstar
(and possibly other resources) to help search, identify, price, rank and determine
the diversified equities to use in any given account. The firm’s goal is to find price
stability using several key matrices such as and not limited to: financial strength,
safety ratings, yield, sectors, price points, dividend stability, etc. The number of
equity holdings are limited by the account size. The individual holdings and the
number of equities may vary from account to account and are diversified through
various sectors. Five portfolio objectives are available for the client to choose from
(Conservative, Moderately Conservative, Moderate, Moderately Aggressive, and
Aggressive).
Instead, this strategy should substantially reflect Biblical Values, and will otherwise
attempt to follow the models established by Creative Financial Designs.
Given the more limited holdings, there may be less diversification in this portfolio
than in some more standard diversified portfolios, and that could add risk to the
portfolio. If used, holding individual bonds can also lead to additional risk given
the economic conditions. Owning fewer asset classes will produce less
diversification in a portfolio.
Biblical Faith Values – Inspire Focused -- Description
The Biblical Faith Values Inspire Focused strategy is part of the Biblical Faith
Values series of investment strategies for the firm. The Biblical Faith Values series
of available strategies is a BRI strategy. Under this strategy, Creative utilizes
certain software and independent third party asset screening programs and
communicates with fund companies in order to limit investments in the stock of
companies that engage in certain industries or support certain activities or
lifestyles, or otherwise contribute to or endorse such industries or activities. The
firm generally endeavors to exclude investment companies that engage in or
participate in or support industries or lifestyles relating to gambling, tobacco,
alcohol, pornography, abortion, non-family lifestyles and other factors traditionally
considered averse to Biblical standards.
The screening process generally consists of the initial Biblically based moral
values screen, followed by in-depth analysis to identify a fund’s risk characteristics,
performance metrics, and management quality. These groups of data are gathered
utilizing industry-standard software tools as well as through needed
communication with the funds’ managers. The ETF’s and funds selected are
typically those that perform at the top of their category in terms of the analytical
metrics Creative examines. In a given portfolio, approximately 8 to 15 BRI funds
and ETF’s are employed to achieve the strategy’s objectives. The actual number
varies by portfolio objective and is based on asset class exposure.
attempt to follow the models established by Creative Financial Designs.
The Inspire Focused investment strategy is centered on using the Inspire
companies’ ETFs. Inspire has several index ETFs (with plans to increase their
ETF offerings) that attempt to filter Biblically. The Inspire ETFs will typically be a
sizeable portion of the portfolio and Creative’s Management Team uses other
mutual funds and possibly ETFs also BRI filtered to make up the entire portfolio
allocation to maximize diversification. The investments selected are typically those
that perform at the top of their category in terms of analytical metrics the firm
examines. The Inspire Focused investment strategy will have additional market
risks in that the ETFs are not always highly traded and thus have less volume as
other ETFs might have. This strategy likely has additional investment risk with the
higher concentration in one fund family. This creates additional risk when buying
and selling these ETFs in larger amounts. Five portfolio objectives are available
for the client to choose from (Conservative, Moderately Conservative, Moderate,
Moderately Aggressive, and Aggressive) and are modeled after Creative Financial
Designs’ overall diversified asset class models.
As BRI, by its nature, restricts certain investment options, it is considered a less
diversified strategy. There may be more risk and fees associated with the BRI
strategy than a more-diversified strategy. Investors are encouraged to consider
this potentially higher level of risk and fees when selecting the strategy. Due to a
limited pool of available investments in certain management strategies,
governance requirements, etc., it is not always possible to exclude all investments
that might violate some of the standards that are described in the prior paragraph.
The firm does not make any claim that the investments in the model will fully
exclude any companies that could be excluded based on the criteria above.
Instead, this strategy should substantially reflect Biblical Values, and will otherwise
attempt to follow the models established by Creative Financial Designs.
Biblical Faith Values – Tax-Wise Strategy -- Description
The Biblical Faith Values Tax-Wise strategy is part of the Biblical Faith Values
series of investment strategies for the firm. The Biblical Faith Values series of
available strategies is a BRI strategy. Under this strategy, Creative utilizes certain
software and independent third party asset screening programs and
communicates with fund companies in order to limit investments in the stock of
companies that engage in certain industries or support certain activities or
lifestyles, or otherwise contribute to or endorse such industries or activities. The
firm generally endeavors to exclude investment companies that engage in or
participate in or support industries or lifestyles relating to gambling, tobacco,
alcohol, pornography, abortion, non-family lifestyles and other factors traditionally
considered averse to Biblical standards.
The screening process generally consists of the initial Biblically based moral
values screen, followed by in-depth analysis to identify a fund’s risk characteristics,
performance metrics, and management quality. These groups of data are gathered
utilizing industry-standard software tools as well as through needed
communication with the funds’ managers. The ETF’s and funds selected are
typically those that perform at the top of their category in terms of the analytical
metrics Creative examines. In a given portfolio, approximately 15 BRI funds and
ETF’s are employed to achieve
the strategy’s objectives. The actual number varies
by portfolio objective and is based on asset class exposure.
The Biblical Faith Values Tax-Wise Investment Strategy is available for non-
qualified brokerage accounts and primarily uses ETFs and municipal mutual funds
available through custodians, though the firm may also choose to use other
investments to build the diversified portfolios. Muni mutual funds and ETF’s are
usually used for fixed income areas and ETF’s for the equity for the available
portfolios. The screening process generally consists of analyzing the tax
implications of a fund in addition to an in-depth analysis to identify its risk
characteristics, performance metrics, and management quality. These groups of
data are gathered utilizing industry-standard software tools as well as through
needed communication with the fund’s managers. The funds selected are typically
those that perform at the top of their category in terms of the analytical metrics
Creative examines. In a given portfolio, approximately 10 - 15 ETFs and mutual
funds are employed to achieve the strategy’s objective.
The goal for the strategy is to reduce the amount of taxable income, dividends,
and capital gains for the account. Using ETFs helps Creative use investments that
historically allow clients to keep more and reduce the potential amount of capital
gains passed through to accounts. Given the more limited holdings, there may be
less diversification in this portfolio than in some more standard diversified
portfolios, and that could add risk to the portfolio. Investors are encouraged to
consider this potentially higher level of risk when selecting the strategy. Five
portfolio objectives are available for the client to choose from (Conservative,
Moderately Conservative, Moderate, Moderately Aggressive, and Aggressive) and
are modeled after Creative Financial Designs’ overall diversified asset class
models. Holdings will likely vary from account to account due to client’s capital
gains concerns.
attempt to follow the models established by Creative Financial Designs.
Biblical Faith Values – Timothy Focused -- Description
The Biblical Faith Values Timothy Focused strategy is part of the Biblical Faith
Values series of investment strategies for the firm. The Biblical Faith Values series
of available strategies is a BRI strategy. Under this strategy, Creative utilizes
certain software and independent third party asset screening programs and
communicates with fund companies in order to limit investments in the stock of
companies that engage in certain industries or support certain activities or
lifestyles, or otherwise contribute to or endorse such industries or activities. The
firm generally endeavors to exclude investment companies that engage in or
participate in or support industries or lifestyles relating to gambling, tobacco,
alcohol, pornography, abortion, non-family lifestyles and other factors traditionally
considered averse to Biblical standards.
The screening process generally consists of the initial Biblically based moral
values screen, followed by in-depth analysis to identify a fund’s risk characteristics,
performance metrics, and management quality. These groups of data are gathered
utilizing industry-standard software tools as well as through needed
communication with the funds’ managers. The ETF’s and funds selected are
typically those that perform at the top of their category in terms of the analytical
metrics Creative examines. In a given portfolio, approximately 8 to 15 BRI funds
and ETF’s are employed to achieve the strategy’s objectives. The actual number
varies by portfolio objective and is based on asset class exposure.
As BRI, by its nature, restricts certain investment options, it is considered a less
diversified strategy. There may be more risk and fees associated with the BRI
strategy than a more-diversified strategy. Investors are encouraged to consider
this potentially higher level of risk and fees when selecting the strategy. Due to a
limited pool of available investments in certain management strategies,
governance requirements, etc., it is not always possible to exclude all investments
that might violate some of the standards that are described in the prior paragraph.
Also, the avoidance of some industries, lifestyles, companies, etc. are subjective.
attempt to follow the models established by Creative Financial Designs.
The Timothy Focused investment strategy is centered on using the Timothy Plan
Mutual Funds and ETFs. The portfolios in this strategy will likely include a larger
amount of Timothy investments along with other ETFs and/or mutual funds also
BRI filtered to make up the entire portfolio allocation to help further diversify
portfolios. The investments selected are typically those that perform at the top of
their category in terms of analytical metrics the firm examines. Timothy
investments, especially the ETFs, will have additional market risks in that the ETFs
are not always highly traded and thus have less volume as other ETFs might have.
This creates additional risk when buying and selling these ETFs in larger amounts.
This strategy likely has additional investment risk with the higher concentration in
one fund family. Five portfolio objectives are available for the client to choose from
(Conservative, Moderately Conservative, Moderate, Moderately Aggressive, and
Aggressive) and are modeled after Creative Financial Designs’ overall diversified
asset class models.
As BRI, by its nature, restricts certain investment options, it is considered a less
diversified strategy. There may be more risk and fees associated with the BRI
strategy than a more-diversified strategy. Investors are encouraged to consider
this potentially higher level of risk and fees when selecting the strategy. Due to a
limited pool of available investments in certain management strategies,
governance requirements, etc., it is not always possible to exclude all investments
that might violate some of the standards that are described in the prior paragraph.
The firm does not make any claim that the investments in the model will fully
exclude any companies that could be excluded based on the criteria above.
Instead, this strategy should substantially reflect Biblical Values, and will otherwise
attempt to follow the models established by Creative Financial Designs.
CFD4 -- Description
The CFD4 brokerage investment strategy uses mutual funds and ETFs likely using
as few or fewer than four asset classes (may be less or more given the portfolio
objective selected) and holding perhaps as few as four investments. Creative’s
Management reserves the right to increase and decrease each however.
Additional portfolio risk in this strategy occurs with less diversification and
investments and this strategy can be more volatile than other further diversified
strategies.
The screening process generally consists of in-depth analysis to identify a fund’s
risk characteristics, performance metrics, overall diversification and management
quality. These groups of data are gathered utilizing industry-standard software
tools as well as through needed communication with the fund’s managers. The
funds selected are typically those that perform at the top of their category in terms
of the analytical metrics Creative examines. In a given portfolio, approximately 4
to 7 mutual funds and ETF’s may be employed to achieve the strategy’s objectives.
Given the more limited holdings, there may be less diversification in this portfolio
than in some more standard diversified portfolios, and that could add risk to the
portfolio. Investors are encouraged to consider this potentially higher level of risk
when selecting the strategy. Five portfolio objectives are available for the client to
choose from (Conservative, Moderately Conservative, Moderate, Moderately
Aggressive, and Aggressive) and are loosely modeled after Creative Financial
Designs’ overall diversified asset class models.
Combination -- Description
The Combination investment strategy focuses on diversification by using a
combination of mutual funds, ETFs, and limited individual equities to build the
respective investment portfolios. From time to time, not all of these investment
types will be reflected in the portfolio. Creative’s Management Team selects the
investments and investment types from the said categories based on internal
research.
The screening process generally consists of in-depth analysis to identify an
investment’s risk characteristics, performance metrics, management quality
(mutual funds/ETFs), and fundamental attributes (stocks). These groups of data
are gathered utilizing industry standard software tools as well as through needed
communication with the funds’ and the companies’ management. The investments
selected are typically those that perform at the top of their category in terms of
analytical metrics the firm examines. The investment management team seeks to
optimize the risk/return profile of the portfolio and maximize the benefits of
diversification by selecting categorically top-ranked funds and high-quality stocks.
In a given portfolio, approximately 10 to 15 mutual funds/ETFs and 3 to 6 stocks
are employed to achieve the strategy’s objective. The actual numbers vary by
portfolio objective and are based on asset class exposure.
The firm’s management reserves the right to use or not use at any given time of
the three prior mentioned investment vehicles. The addition of using a limited
number of individual stocks, likely increases the overall portfolio risks. Five
portfolio objectives are available for the client to choose from (Conservative,
Moderately Conservative, Moderate, Moderately Aggressive, and Aggressive) and
are modeled after Creative Financial Designs’ overall diversified asset class
models.
Exchange Traded Funds (ETF) – Description
The ETF investment strategy is focused on using Exchange Traded Funds to
allocate a well-diversified portfolio within the given investment portfolios. Creative
Investment Team may add mutual funds to complete the allocation and if asset
classes are not available or do not meet the Team’s research requirements. The
screening process generally consists of in-depth analysis to identify a fund’s risk
characteristics, performance metrics, and management quality. The focus of the
ETF strategy is low cost with primarily passive ETF’s and well-diversified portfolios.
This group of data is gathered utilizing industry standard software tools as well as
needed communication with the fund’s managers. The investments selected
typically are those that perform at the top of their category in terms of our analytical
metrics. The actual number of ETFs employed in a given portfolio is approximately
10 to 15 investments. This varies on the level of asset class exposure primarily
depending on portfolio objective.
ETFs are normally a passive investment holding with potentially lower than
average internal expenses compared to actively traded mutual funds. Passive
investments have a tendency to track the indices they are modeled after. Five
portfolio objectives are available for the client to choose from (Conservative,
Moderately Conservative, Moderate, Moderately Aggressive, and Aggressive) and
are modeled after Creative Financial Designs’ overall diversified asset class
models.
Five Tool – Description
The Five Tool brokerage investment strategy is designed to give clients a rules-
based, well-diversified management option while looking to maximize returns
given the selected portfolio objective. This strategy likely uses all nine asset-class
boxes for portfolio objectives Moderate, Moderate Plus, Moderately Aggressive,
Aggressive, and Aggressive Plus. The strategy will likely use fewer asset classes
in the Conservative and Moderately Conservative portfolio objectives, however,
the goal is to remain well–diversified. The strategy often opportunistically over-
weighs investments in tech, health care, or other selected more aggressive sectors
in order to bolster potential returns. This increased concentration does increase
risk in the portfolio. This strategy uses actively managed mutual funds and
potentially ETF’s to fill in the allocations of each portfolio objective with defined
rules to help filter for each style box, finding the best mutual fund investments
available through the applicable custodian.
The screening process for the Five Tool investment strategy is a rules-based
standard that focuses on historical performance, lower internal investment cost,
and superior historical returns compared to its industry peers. This information,
and more, is filtered through independent investment research company
Morningstar, Inc. Morningstar updates the investment information monthly and the
strategy compares investments on a monthly basis and makes changes as
necessary, sometimes just providing a portfolio rebalance. The strategy looks to
have 15-20+ active mutual funds and/or ETFs inside each portfolio objective with
the typical holding targeting 5%. The actual number of mutual fund and/or ETF
holdings varies by portfolio objective and asset class exposure.
The strategy attempts to use such mutual funds and/or ETFs that meet a 10-year
track record, initially ranked as a five-star according to Morningstar at the time of
purchase, Morningstar analyst rated as a gold, silver, or bronze, is highly ranked
compared to its appropriate asset class piers, and is lower trending in its internal
investment expense compared to other active mutual funds in the same asset-
class. Seven portfolio objectives are available for the client to choose from
(Conservative, Moderately Conservative, Moderate, Moderate Plus, Moderately
Aggressive, Aggressive and Aggressive Plus) and allocations are determined by
data analysis.
Fundamental Opportunities -- Description
The Fundamental Opportunities investment strategy is focused on using active
mutual funds and ETFs, but stocks and other investments (including some non-
traditional investments) can also be used. This strategy relies on macro-economic
analysis and forecasting to determine a tactical investment approach including
which asset classes, sectors, etc. to over and under-weight in the portfolio. The
Fundamental Opportunities strategy has significant flexibility to achieve its portfolio
objective. Its objective is to provide risk-adjusted returns that are superior to the
equivalent risk tolerance index. The process of this strategy is to use the top active
managers in every asset class to make each individual security selection. Macro-
economic forecasting provides a framework to determine which asset classes to
over or under weight in the portfolio. The vetting of each asset class manager
consists of both a quantitative and qualitative analysis of their process.
Portfolios are still usually diversified, however do not have to be, given economic
data although at times may not be as diversified as other firm strategies. More
active trading can also occur in this strategy depending on market and economic
data. Taxable accounts are treated differently in that they are likely traded less
than qualified accounts, thus attempting to reduce capital gains especially short-
term gains. Five portfolio objectives are available for the client to choose from
(Conservative, Moderately Conservative, Moderate, Moderately Aggressive, and
Aggressive) and allocations are determined by data analysis.
Funds -- Description
The Funds Investment Strategy is focused on using mutual funds & ETFs that are
available from the respective custodians to allocate a well-diversified portfolio
within the given portfolio objectives. The screening process generally consists of
in-depth analysis to identify mutual fund and ETF risk characteristics, performance
metrics, and management quality. These groups of data are gathered utilizing
industry standard software tools as well as through needed communication with
the funds’ managers. The funds selected are typically those that perform at the top
of their category in terms of the analytical metrics examined. In a given portfolio,
approximately 10 to 15 mutual funds and ETF’s are employed to achieve the
strategy’s objectives. The actual number varies by account size, portfolio objective,
and is based on asset class exposure.
Five portfolio objectives are available for the client to choose from (Conservative,
Moderately Conservative, Moderate, Moderately Aggressive, and Aggressive) and
are modeled after Creative Financial Designs’ other diversified asset class models.
Global – Description
The Global investment strategy uses mutual funds available through custodians
that focus in the international and global asset categories. The strategy is
concentrated in the asset category listed and as a result brings more risk because
of such. The strategy is also only available under one portfolio objective and that
is 100% equities. The strategy does not diversify with fixed income holdings. The
screening process for the Global investment strategy focuses on active mutual
funds within the large-cap or mega large-cap global and international asset-
classes. The investment management team focuses on future value and growth
potential, historical performance, lower internal investment cost, and historical
superior returns compared to its industry peers and indices. The team also
compares stock holdings inside the eligible mutual funds to examine the portfolio
overlap and attempt to limit such overlap. This allows for multiple manager
philosophies, strategies, and all within the asset-class strategy. The strategy looks
to hold 7-12 active mutual funds in the portfolio and make investment selection
changes as it feels necessary. The investments selected are typically those that
perform at the top of their category in terms of analytical metrics the firm examines.
With the strategy being asset-class limited, volatility would be expected to be
higher than a fully diversified portfolio and thus, recommended as a secondary or
satellite portfolio to an overall investment portfolio.
Given the more limited holdings, there may be less diversification in this portfolio
than in some more standard diversified portfolios, and that could add risk to the
portfolio. Investors are encouraged to consider this potentially higher level of risk
when selecting the strategy. As a result of the above, the strategy is best fit for
clients looking to be aggressive in said asset category or as a secondary
investment strategy for the Client’s investments.
Income Strategy -- Description
The overall goal of the Income Strategy is to provide a diversified income portfolio
solution for clients. These portfolios are focused on generating income with the
goal of providing relatively stable yield given most market conditions. The
selection of the portfolio objective determines the percentage of the portfolio that
is in fixed income versus equities. The firm offers two options within the Income
Strategy: Core and Core/Plus. The differences in the two options relates solely to
the fixed income portion of the portfolio as described below.
The Income Strategy uses individual stocks for equity exposure as needed given
the portfolio objective and individual bonds, mutual funds, and ETF’s for fixed
income exposure. The fixed income portion of the portfolios structured in such a
way when possible to provide regular interest/dividend income, stagger fixed
income maturities, take advantage of prevailing market trends, and provide top-
tier investments with regard to quality. Bond yield is maximized through security
type, purchase methodology, bond issue features, and overall through portfolio
structuring and research. For equity exposure, stocks yielding dividends are
selected with independent software ValueLine and specifically filters such as:
Financial Strength, Safety, and Price Stability ratings, current dividend yield, and
historical dividend increases and growth. Likely 8-25 investments are held
depending on the portfolio objective.
In the Core option, the fixed income portion focuses on higher-quality income-
based mutual funds and ETFs, however, individual corporate and/or municipal
bonds can be utilized to build a portfolio designed to generate income. When
individual bonds are used, they are initially rated A or better. Creative’s
Management Team looks for higher credit quality bonds while also focusing on
durations, maturities, diversification across sectors (and if necessary across
multiple states for municipals), and of course yield. The client has the option to
select tax-exempt municipal bonds for their account, in order to harvest tax-exempt
gains. Individual bond holdings if used will vary from account to account.
In the Core/Plus option, the fixed income portion focuses on income-based mutual
funds and ETFs of varying quality, however, individual corporate and/or municipal
bonds can be utilized to build a portfolio designed to generate income. When
individual bonds are used, they are initially rated BBB+ or better. Bonds are
selected on durations, maturities, diversification across sectors (and if necessary
across multiple states for municipals), and of course yield. A small amount of cash
will also be held and the potential for a small mutual fund holding for small residual
amounts of investments. The client has the option to select tax-exempt municipal
bonds for their account, in order to harvest tax-exempt gains.
The equity portion of the portfolios (all but the Conservative portfolio, as it does not
include equities) are primarily focused on large cap and giant large cap value/blend
stocks. Creative uses Bloomberg, ValueLine, Dorsey Wright, and Morningstar
(and possibly other resources) to help search, identify, price, rank and determine
the diversified equities to use in any given account. The firm’s goal is to find price
stability using several key matrices such as and not limited to: financial strength,
safety ratings, yield, sectors, price points, dividend stability, etc. The number of
equity holdings are limited by the account size. The individual holdings and the
number of equities may vary from account to account and are diversified through
various sectors. Five portfolio objectives are available for the client to choose from
(Conservative, Moderately Conservative, Moderate, Moderately Aggressive, and
Aggressive).
Given the more limited holdings, there may be less diversification in this portfolio
than in some more standard diversified portfolios, and that could add risk to the
portfolio. If used, holding individual bonds can also lead to additional risk given
the economic conditions. Owning fewer asset classes will produce less
diversification in a portfolio.
Large Cap Growth – Description
The Large Cap Growth investment strategy uses mutual funds available through
custodians that focus on the large cap growth category. The strategy is
concentrated in the asset category listed and as a result brings more risk because
of such. The strategy is also only available under one portfolio objective and that
is 100% equities. The strategy does not diversify with fixed income holdings. The
screening process for the Large Cap Growth investment strategy focuses on active
mutual funds within the large-cap growth or mega large-cap growth asset-classes.
The investment management team focuses on future growth potential, historical
performance, lower internal investment cost, and historical superior returns
compared to its industry peers and indices. The team also compares stock
holdings inside the eligible mutual funds to examine the portfolio overlap and
attempt to limit such overlap. This allows for multiple manager philosophies,
strategies, and ideas all within the asset-class strategy. The strategy looks to hold
7-12 active mutual funds in the portfolio and make investment selection changes
as it feels necessary. The investments selected are typically those that perform at
the top of their category in terms of analytical metrics the firm examines. With the
strategy being asset-class limited, volatility would be expected to be higher than a
fully diversified portfolio and thus, recommended for a secondary or satellite
portfolio to an overall investment portfolio.
Given the more limited holdings, there may be less diversification in this portfolio
than in some more standard diversified portfolios, and that could add risk to the
portfolio. Investors are encouraged to consider this potentially higher level of risk
when selecting the strategy. As a result of the above, the strategy is best fit for
clients looking to be aggressive in said asset category or as a secondary
investment strategy for the client’s investments.
Large Cap Value – Description
The Large Cap Value investment strategy uses mutual funds available through
custodians that focus on the large cap value category. The strategy is
concentrated in the asset category listed and as a result brings more risk because
of such. The strategy is also only available under one portfolio objective and that
is 100% equities. The screening process for the Large Cap Value investment
strategy focuses on active mutual funds within the large-cap value or mega large-
cap value asset-classes. The investment management team focuses on future
value and growth potential, historical performance, lower internal investment cost,
and historical superior returns compared to its industry peers and indices. The
team also compares stock holdings inside the eligible mutual funds to examine the
portfolio overlap and attempt to limit such overlap. This allows for multiple manager
philosophies, strategies, and ideologies all within the single asset-class
strategy. The strategy looks to hold 7-12 active mutual funds in the portfolio and
make investment selection changes as it feels necessary. The investments
selected are typically those that perform at the top of their category in terms of
analytical metrics the firm examines. With the strategy being asset-class limited,
volatility would be expected to be higher than a fully diversified portfolio and thus,
recommended as a secondary or satellite portfolio to an overall investment
portfolio.
Given the more limited holdings, there may be less diversification in this portfolio
than in some more standard diversified portfolios, and that could add risk to the
portfolio. Investors are encouraged to consider this potentially higher level of risk
when selecting the strategy. The strategy does not diversify with fixed income
holdings. As a result of the above, the strategy is best fit for clients looking to be
aggressive in said asset category or as a secondary investment strategy for the
client’s investments.
Progressive Trends - Description
The Progressive Trends investment strategy is a diversified portfolio strategy
focusing on ETFs, however some mutual funds and other investments (including
non-traditional investments) may also be utilized. This strategy operates
differently with respect to the more conservative accounts than it does for
aggressive and moderately aggressive accounts. With respect to the
conservative, moderately conservative and moderate portfolios, the equity portion
within the portfolios look to use and potentially overweight investments where the
underlying managers seek to use market-timing, buffer, market-neutral, etc.
investments. These investments use investment strategies that normally attempt
to lessen losses during market volatility or weakening economic conditions. These
investments attempt to decrease equity exposure or equity exposure based losses
during such determined times by moving to fixed income, cash, cash equivalents,
transferring to what may be considered safer stocks, option trading or any mixture
of such listed and unlisted strategies. With respect to the moderately aggressive
and aggressive portfolios, the strategy attempts to enhance returns by including
sector-focused investments in the portfolio. Sector investments look to find sectors
attractive given economic, financial, and international conditions, as well as other
factors. Fixed income holdings within the portfolios are also determined by market,
economic, and global conditions. The use of such investments and investment
strategies designed for market timing or sector specific may not always be
successful in their attempt to decrease potential losses or volatility, nor guarantee
gains, and can actually limit market gains and even increase risk of losses. Also,
this investment strategy will not be as diversified as standard diversified firm
portfolios. This strategy likely has additional investment risk with the higher
concentration in fund families that focus on such type of investment goals, sector
specific, and increased internal investment cost. In a given portfolio,
approximately 7 to 15 mutual funds and ETF’s may be employed to achieve the
strategy’s objectives. The Progressive Trends investment strategy will have
additional market risks in that the ETFs are not always highly traded and thus have
less volume as other ETFs might have. This strategy likely has additional
investment risk with the higher concentration in one fund family. This creates
additional risk when buying and selling these ETFs in larger amounts. Five
portfolio objectives are available for the client to choose from (Conservative,
Moderately Conservative, Moderate, Moderately Aggressive, and Aggressive) and
are modeled after Creative Financial Designs’ overall diversified asset class
models, except with respect to the more focused areas as discussed herein.
Tax-Wise Strategy -- Description
The Tax-Wise Investment Strategy is available for non-qualified brokerage
accounts and primarily uses ETFs and municipal mutual funds available through
custodians, though the firm may also choose to use other investments to build the
diversified portfolios. Muni mutual funds and ETF’s are usually used for fixed
income areas and ETF’s for the equity for the available portfolios. The screening
process generally consists of analyzing the tax implications of a fund in addition to
an in-depth analysis to identify its risk characteristics, performance metrics, and
management quality. These groups of data are gathered utilizing industry-standard
software tools as well as through needed communication with the fund’s
managers. The funds selected are typically those that perform at the top of their
category in terms of the analytical metrics Creative examines. In a given portfolio,
approximately 10 - 15 ETFs and mutual funds are employed to achieve the
strategy’s objective.
The goal for the strategy is to reduce the amount of taxable income, dividends,
and capital gains for the account. Using ETFs helps Creative use investments that
historically allow clients to keep more and reduce the potential amount of capital
gains passed through to accounts. Given the more limited holdings, there may be
less diversification in this portfolio than in some more standard diversified
portfolios, and that could add risk to the portfolio. Investors are encouraged to
consider this potentially higher level of risk when selecting the strategy. Five
portfolio objectives are available for the client to choose from (Conservative,
Moderately Conservative, Moderate, Moderately Aggressive, and Aggressive) and
are modeled after Creative Financial Designs’ overall diversified asset class
models. Holdings will likely vary from account to account due to client’s capital
gains concerns.
Optional Cash Allocation (OCA) -- Description
With respect to all of the strategies described in this section, Creative makes the
Optional Cash Allocation (OCA) available to its clients. Under OCA, a client may
select an additional portion of their funds (above the parameters in the associated
strategy) to be held in money markets or other cash equivalents. This can be
added in or removed by the client at any time, and can be used to hedge against
a potential market downturn.
Fees will be charged on the cash allocation of the portfolio. Client may move all
or part of their account to a non-managed account at any time.
It is the firm’s recommendation that the use of this allocation should be for a
relatively short-term period, and should reflect client’s concerns about market
instability over the short term. That said, it is intended as the client’s choice, and
the firm will not put any specific time limitation on how long a client may hold a
portion of their accounts under the OCA option.
Allocate Over Time Option -- Description
With respect to all of the strategies described in this section, Creative makes the
Allocate Over Time option available for accounts greater than $50,000. If selected
by the client, Creative will not likely invest all of the client funds into the selected
model portfolio immediately. Instead, Creative will allocate the account more
slowly, usually over a 4 to 8-month timeframe, with the intention of investing funds
during pullbacks and in different months. Of course, pull-backs do nott always
occur, and it is not always possible or feasible to limit purchases to periods of pull-
backs. Under such market conditions, Creative tries to invest based on the 4 to 8
month timeframe. During this transition period, the account may not be invested
according to the model portfolio, or selected portfolio objective, and may have
fewer and less-diversified holdings than would be normally the case in the same
portfolio. This does not guarantee a profit and could actually be detrimental to the
portfolio growth especially over the short-term. The Allocate Over Time option is
available for accounts valued at $50,000 or more.
Self-Directed Retirement Management Platform -- Description
The firm’s models generally fall into five portfolio objectives based on perceived
risk: Conservative, Moderately Conservative, Moderate, Moderately Aggressive,
and Aggressive. Available plan investments are categorized according to the
Model guidelines, and overall asset allocation is determined taking those
categorizations into effect in arriving at the model portfolio allocations. In the Self-
Directed Retirement Management platform, Creative’s investment management
staff manages the assets held in clients’ 401k, 403b, 457, or other company
retirement plan assets for the individual employee. The Creative Team attempts
to build diversified portfolios within the client’s available investment options that
can be restrictive in types of investments available. Creative likely has no control
over the available individual investment choices within the plan options and will be
limited to such limited options when building a client’s portfolio.
The firm has developed asset class based model allocations based on research
from other professional management models such as Morningstar (formerly
Ibbotson), JP Morgan, Goldman Sachs, , Northern Trust, etc.
The Self-Directed Retirement Management Strategy attempts to analyze clients’
available investment plan options on a quarterly basis and to perhaps reallocate
or rebalance quarterly (or as it sees necessary). Creative uses portfolio
management system to review for misallocations or changes needed for an
account.
Variable Annuity Management Platform -- Description
The firm’s models generally fall into five portfolio objectives based on perceived
risk: Conservative, Moderately Conservative, Moderate, Moderately Aggressive,
and Aggressive. Available investments are categorized according to the model
guidelines and overall asset allocation is determined taking those categorizations
into effect in arriving at the model portfolio allocations. Under the Variable Annuity
Management platform, Creatives’ Management staff will actively manage within
the underlying subaccount options of the clients’ variable annuity
contracts/products. The service is not available with respect to all issuers’ variable
annuities. Creative likely has no control over the individual investment available
within a given variable annuity contract. Portfolios will be built based on the
available options and will be limited as a result of the available investment options.
Creative manages the investments to build diversified portfolios within a client’s
variable contract. Creative has no part in the selection of the product, riders, etc.
The firm has developed asset class based model allocations based on research
from other professional management models such as Morningstar (formerly
Ibbotson), JP Morgan, Goldman Sachs, Blackrock, Northern Trust, etc.
Creative takes precautions designed to prevent the benefits of an annuity contract
(e.g. income benefits, withdrawal benefits, etc.) from being negatively impacted by
the management of the contracts, however, it is up to the client to determine what
effects, if any, will apply to a contract based on the management of the
contract/product.
Creative can perform management services for a variety of variable annuity
contracts, including variable annuity contracts that are commissionable. If a
commissionable variable annuity contract that is otherwise available for
management under this program has paid a commission to cfd Investments, Inc.
and/or the investment adviser representative associated with the proposed
account, Creative will not provide investment management services with respect
to the variable annuity contract within two years of the inception date of the
applicable contract.
Biblical Faith Values Strategy – Variable Annuity -- Description
The Biblical Faith Values Variable Annuity strategy is part of the Biblical Faith
Values series of investment strategies for the firm. The Biblical Faith Values series
of available strategies is a Biblical Responsible Investing (BRI) strategy. Under
this strategy, Creative utilizes software and asset screening programs of
unaffiliated third parties in order to limit investment in the stock of companies that
engage in certain industries or support certain activities or lifestyles, or otherwise
contribute to or endorse such industries or activities. The firm generally endeavors
to exclude investment companies that engage in or participate in or support
industries or lifestyles relating to gambling, tobacco, alcohol, pornography,
abortion, non-family lifestyles and other factors traditionally considered contrary to
Biblical standards.
Due to a lack of investments in certain management strategies, it is likely not
possible to exclude all investments that violate some of the standards that are
described above. Also, the avoidance of some industries, lifestyles, companies,
etc. are subjective. Additionally, Variable Annuities have limited sub-accounts, and
those sub-accounts can change from time-to-time. These limitations can restrict
application of this strategy, and this strategy cannot be effectively carried out for
any Variable Annuity that does not have a sufficiently diversified selection of sub-
accounts that meet the selection criteria. Due to these limitations, this strategy is
only available within the Nationwide Monumental Advisor Variable Annuity or upon
approval from the Creative Management Team for other such products as the firm
selects. Five investment portfolio objectives are available for the client to choose
from (Conservative, Moderately Conservative, Moderate, Moderately Aggressive,
and Aggressive) and are modeled after Creative Financial Designs’ other
diversified asset class models.
The firm does not make any claim that the investments in the model will fully
exclude any companies that could be excluded based on the criteria above.
Instead, this Strategy will attempt to substantially reflect Biblical Values, and will
otherwise attempt to follow the models established by Creative Financial Designs.
Hybrid Strategy -- Description
Available in only the Jackson National Life Elite variable annuity, unless approved
by Creative’s Management Team to use with other products, the Hybrid variable
annuity investment strategy looks to build a diversified portfolio using both
alternative type and historical available asset class subaccounts. Five investment
portfolio objectives are available for the client to choose from (Conservative,
Moderately Conservative, Moderate, Moderately Aggressive, and Aggressive) and
are modeled after Creative Financial Designs’ other diversified asset class models.
Depending on the product and the portfolio objective chosen, Creative’s
Management Team determines the amount of each investment type to use,
however, focusing on reducing investment portfolio volatility. The goal of the
strategy is to reduce the overall portfolio risk using alternative investments along
with traditional investments; however, there is no guarantee that this objective will
be achieved.
Non-Discretionary Advisory Services -- Description
Creative provides non-discretionary advisory services to its clients whereby clients
may have variable annuity, insurance contract, brokerage or other such account.
Such non-discretionary investment advice is provided for a fee charged to the
client or contract/account. There are different methods used for the billing of fees,
and these differences are dependent upon the issuer of the underlying product.
Certain product issuers will collect fees in accordance with their policies and
procedures, which may mean that they are billed in arrears, and not in advance,
or may be billed other than quarterly, or may relate to average daily balance, or
the value at the end or the quarter, etc. These methods are based on the policies
and procedures of the underlying product issuer. To the extent that Creative is
billing for the fees, fees are billed based on end of the calendar quarter values and
in advance. In certain instances, fees may be charged to the contract/account, to
the client directly, through another managed account if allowed, via a bank or credit
card all at the client’s option. Charging fees to a contract may negatively affect
certain benefits/riders of a given contract, and it is up to the client to determine
what effects, if any, the payment method selected by the client will affect the
contract/product. As this is a non-discretionary advisory service, all transactions
are directed by the client.
Conditions for Managing Accounts
Creative may make exceptions to the minimum account size requirements in some
instances. Those exceptions may be made for a variety client-specific reasons,
which may include, but are not limited to such situations as a client having multiple
managed accounts with the firm, an anticipation of the client adding additional
assets at a future point in time, or such other circumstances as the firm may deem
applicable.
For the managed Self-Directed and Variable Annuity investment management
programs, the investment options are limited based on factors beyond the control
of Creative Financial Designs, and the management of those accounts is strictly
limited to the investment options available under the products being managed.
The fees charged by Creative for the Account is in addition to the fees charged by
the underlying investments, product fees, account fees, any custodial fees, etc. To
the extent that a client intends to restrict Creative from selling particular
investments for an extended period of time, regardless of whether the asset is
deposited into the account or purchased into the account, it may be more
economical for the client to hold the investment in a non-managed account. Clients
are advised that holding such restricted assets in the Account will result in an
obligation to pay management fees, transaction fees and custodial fees, as
applicable.
In addition, no fee adjustments are made during any calendar quarter for
appreciation or depreciation in the value of the Account. Additional fees may,
however, be assessed if cumulative deposits during a quarter equals or exceeds
10% of account value, and, a refund of fees will occur if a withdrawal equals or
exceeds 10% of account value. Clients are advised that they may be able to
purchase similar services separately from other service providers and the cost of
such services may be more or less than the program fee charged by Creative.
Financial Planning Services
Creative offers financial planning and consulting services. Creative provides
Comprehensive Financial Planning services and Modular Financial Planning
services.
Comprehensive Financial Planning includes in-depth fact-finding interviews that
are conducted and clients may elect to receive advice and/or services on a variety
of topics other than securities (e.g. budget analysis, etc.). The purpose of this
approach is to address a client's entire financial picture, rather than just one or a
few select items.
Clients desiring a less comprehensive financial plan can choose to have a "Mini"
or "Modular" Plan created for them. It may consist of one or more of the following
services: Estate Analysis, Medicaid Planning, Government Benefit Planning,
Business Financial Plan, Investment Analysis, Tax Analysis, Income Funding
Analysis, Insurance Analysis, Education Funding Analysis, Retirement Analysis,
Accumulation Funding Analysis, Budget Construction/Analysis, Credit Negotiation,
and Special Project Work.
Advisory services can also be provided on an Ad-hoc or ongoing basis, and can
be paid through an hourly fee, or through a retainer fee arrangement.
Creative may provide advice regarding particular investments and securities, and
these may include investments currently owned by the client, or investments that
the firm or its Affiliates may have recommended to a client.
The client is under no obligation to effect securities or insurance transactions
through Creative’s affiliates or related persons if they choose to act on or otherwise
implement any recommendations made in either a Comprehensive Financial Plan
or other Modular Plan.