Mark Sheptoff Financial Planning LLC is a SEC-registered investment adviser with its principal
place of business located in Connecticut. Mark Sheptoff Financial Planning LLC began
conducting business in 1997.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities
controlling 25% or more of this company).
Mark Sheptoff, Managing Member
Mark Sheptoff Financial Planning LLC offers the following advisory services to our clients:
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides non-continuous asset management of client funds based on the individual
needs of the client. Through personal discussions in which goals and objectives based on the
client's particular circumstances are established, we develop the client's personal investment
plan. We create and manage a portfolio based on that plan. During our data-gathering process,
we determine the client's individual objectives, time horizons, risk tolerance, and liquidity needs.
As appropriate, we may also review and discuss a client's prior investment history, as well as
family composition and background.
We manage these advisory accounts on a discretionary basis. Account supervision is guided by
the client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and
income), as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities,
or industry sectors.
Once the client's portfolio has been established, we review the portfolio regularly, and if
necessary, rebalance the portfolio on an annual basis, based on the client's individual needs.
Our investment recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company and will generally include advice regarding the following
securities:
Exchange-listed securities
Securities traded over-the-counter
Foreign issuers
Warrants
Corporate debt securities (other than commercial paper)
Commercial paper
Certificates of deposit
Municipal securities
Mutual fund shares
United States governmental securities
Options contracts on securities
Interests in partnerships investing in real estate
Interests in partnerships investing in oil and gas interests
Because some types of investments involve certain additional degrees of risk, they will only be
recommended when consistent with the client's stated investment objectives, tolerance for risk,
liquidity and suitability.
FINANCIAL PLANNING
We provide financial planning services. Financial planning is a comprehensive evaluation of a
client's current and future financial state by using currently known variables to predict future
cash flows, asset values and withdrawal plans. Through the financial planning process, all
questions, information and analysis are considered as they impact and are impacted by the entire
financial and life situation of the client.
In general, the financial plan can address any or all of the following areas:
PERSONAL: We review family records, budgeting, personal liability, estate information
and financial goals.
TAX & CASH FLOW: We analyze the client's income tax and spending and planning
for past, current and future years; then illustrate the impact of various investments on the
client's current income tax and future tax liability.
INVESTMENTS: We analyze investment alternatives and their effect on the client's
portfolio.
INSURANCE: We review existing policies to ensure proper coverage for life, health,
disability, long-term care, liability, home and automobile.
RETIREMENT: We analyze current strategies and investment plans to help the client
achieve his or her retirement goals. DEATH & DISABILITY: We review the client's
cash needs at death, income needs of surviving dependents, estate planning and disability
income.
ESTATE: We assist the client in assessing and developing long-term strategies,
including as appropriate, living trusts, wills, review estate tax, powers of attorney, asset
protection plans, nursing homes, Medicaid and elder law.
We gather required information through in-depth personal interviews. Information gathered
includes the client's current financial status, tax status, future goals, returns objectives and
attitudes towards risk. We carefully review documents supplied by the client. Should the client
choose to implement the recommendations contained in the plan, we suggest the client work
closely with his/her attorney, accountant, insurance agent, and/or stockbroker. Implementation
of financial plan recommendations is entirely at the client's discretion.
We also provide general non-securities advice on topics that may include tax and budgetary
planning, estate planning and business planning.
Exchange-listed securities
Securities traded over-the-counter
Foreign issuers
Warrants
Corporate debt securities (other than commercial paper)
Commercial paper
Certificates of deposit
Municipal securities
Mutual fund shares
United States governmental securities
Options contracts on securities
Interests in partnerships investing in real estate
Interests in partnerships investing in oil and gas interests
Typically, the financial plan is presented to the client within six months of the contract date,
provided that all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by
a broker-dealer or insurance company. All recommendations are of a generic nature.
CONSULTING SERVICES
Clients can also receive investment advice on a more focused basis. This may include advice on
only an isolated area(s) of concern such as estate planning, retirement planning, or any other
specific topic. We also provide specific consultation and administrative services regarding
investment and financial concerns of the client.
Consulting recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature.
AMOUNT OF MANAGED ASSETS
As of 12/31/2023, we were actively managing $405,921,865 of clients' assets on a discretionary
basis.
INDEPENDENT MANAGERS
Mark Sheptoff Financial Planning, LLC maintains a subadvisory agreement with Essex Financial
Services, Inc., an SEC-registered investment adviser located in Essex, CT.