Adviser Profile

As of Date 03/25/2026
Registration SEC, Approved, 10/27/1999
ADV Location MILWAUKEE, WI, United States
Contact Info 414 xxxxxxx
Websites
AUM* 496,900,624 27%
of that, discretionary 488,364,912 28%
Number of Employees 8 -20%
of those in investment advisory functions 5 -17%
Private Fund GAV* 0
Avg Account Size 604,502 22%
% High Net Worth 74.58% 12%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses

Compensation Arrangments

- A percentage of assets under your management

Reported AUM

488M 419M 349M 279M 209M 140M 70M
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker922908637 Stock NameVANGUARD INDEX FDS $ Position$103,646,266 % Position22.00% $ Change17.00% # Change2.00%
Stck Ticker922908751 Stock NameVANGUARD INDEX FDS $ Position$52,530,956 % Position11.00% $ Change16.00% # Change0.00%
Stck Ticker922042775 Stock NameVANGUARD INTL EQUITY INDEX F $ Position$45,993,528 % Position10.00% $ Change10.00% # Change-1.00%
Stck Ticker92206C706 Stock NameVANGUARD SCOTTSDALE FDS $ Position$40,497,539 % Position9.00% $ Change7.00% # Change8.00%
Stck Ticker92206C870 Stock NameVANGUARD SCOTTSDALE FDS $ Position$42,680,487 % Position9.00% $ Change7.00% # Change7.00%
Stck Ticker25434V708 Stock NameDIMENSIONAL ETF TRUST $ Position$35,859,997 % Position8.00% $ Change15.00% # Change1.00%
Stck Ticker92203J407 Stock NameVANGUARD CHARLOTTE FDS $ Position$31,054,630 % Position7.00% $ Change9.00% # Change8.00%
Stck Ticker25434V583 Stock NameDIMENSIONAL ETF TRUST $ Position$30,308,765 % Position6.00% $ Change10.00% # Change9.00%
Stck Ticker25434V880 Stock NameDIMENSIONAL ETF TRUST $ Position$24,706,166 % Position5.00% $ Change8.00% # Change-1.00%
Stck Ticker922042718 Stock NameVANGUARD INTL EQUITY INDEX F $ Position$18,262,338 % Position4.00% $ Change6.00% # Change1.00%

Brochure Summary