A. Sterling Wealth Advisors
Ⓡ, Inc. (the “Adviser”) is a Florida corporation formed on
August 31, 2001 (before which it operated as a sole proprietorship), and which first
became registered as an investment adviser in September 1998. Elizabeth A.
Barrett, who is Adviser’s President, Chief Executive Officer, and Chief Compliance
Officer is Adviser’s sole principal owner.
B. Adviser offers combined investment advisory services with financial planning,
stand-alone investment advisory services, and stand-alone financial planning and
related consulting services to its clients that currently include individuals, high net
worth individuals, trusts, and estates. Adviser does not sell insurance or
investment products and does not accept commissions as a result of any product
recommendations. Adviser does not pay referral or finder's fees, nor does it accept
such fees from other firms.
Investment Advisory Services
Financial Planning and Investment Advisory Services
This service provides ongoing, financial planning combined with discretionary
investment advisory services on a fee-only basis. During the initial year, clients will
receive a financial plan, which generally addresses the services listed below.
Clients will have two to four scheduled meetings during the initial year, depending
on their individual situation, and generally one to four scheduled meetings during
renewal years. In addition to scheduled meetings, additional face-to-face, email
and/or phone consultations are generally included at no additional charge.
The financial planning services provided depend on each client’s unique situation
and may include, but are not necessarily limited to cash flow analysis, investment
planning, tax planning, insurance review, inventory of assets, analysis of financial
goals, portfolio analysis, development of an asset allocation strategy, retirement
planning and estate plan reviews. Under this service offering, clients will also
receive the investment advisory services on an ongoing basis as described
immediately below.
Investment Advisory Services Only
Alternatively, the client can choose to engage the Adviser to provide discretionary
investment advisory services without financial planning services on a fee-only
basis. The Adviser’s annual investment advisory fee is based upon a percentage
(%) of the market value of the assets placed under the Adviser’s management.
When providing investment advisory services, Adviser will coordinate with clients
to develop investment objectives and then allocate or recommend that the client
allocate investment assets consistent with the designated investment objectives.
Once allocated, Adviser provides ongoing monitoring and review of account
performance and asset allocation as compared to client investment objectives and
may execute or recommend execution of account transactions based upon those
reviews or upon other triggering events.
Financial Planning and Consulting Services (Stand-Alone)
In addition to the combined investment advisory and financial planning services
set forth above, the Adviser offers the following financial planning and consulting
services on a stand-alone basis (typically these plans are short term engagements
for those clients who do not wish to engage in an open retainer and are completed
within two to six months):
Financial Overview
This is an objective overview of a client’s financial situation. A financial overview
provides the client with a net worth summary and recommendations on up to three
financial planning topics selected, in advance, by the client. The written
recommendations will be presented in one meeting that takes approximately one
to two hours with Adviser’s Principal, Elizabeth A. Barrett. No follow-up services
are provided with the financial overview. This level of service is tailored to client’s
specific financial situation. The plan does not include help with implementation of
any recommendations (i.e., investments, estate plans, tax preparation, etc.). This
engagement is completed upon Adviser’s presentation of the financial plan and its
associated recommendations. However, if the client later seeks additional
consultations with Adviser in that respect, the client is welcome to initiate contact
and Adviser will explore a subsequent engagement with the client for this service.
Consulting Project/Retainer
If an ongoing, comprehensive financial planning and investment advisory services
relationship is not desired or practical, Adviser may choose to offer a project
retainer service. The project retainer service is narrower in scope and usually
focuses on one or more of the following areas: goal setting, asset/liability analysis,
tax planning, cash flow management, investment review, retirement planning, risk
management, estate planning, and record keeping. The service may include client
consultations as necessary, in addition to oral recommendations resulting from
such consultations. This engagement is completed upon Adviser’s delivery of its
final findings or recommendations.
Miscellaneous
Limitations of Non-Investment Consulting/Implementation Services. Unless
specifically agreed in writing, neither Adviser nor its representatives are
responsible to implement any financial plans or financial planning advice; provide
ongoing financial planning services; or provide ongoing monitoring of financial
plans or financial planning advice. Adviser’s financial planning and consulting
services are completed upon communicating its recommendations to the client,
upon written delivery of a financial plan or confirming document, or upon
termination of the applicable agreement for ongoing services. Adviser does not
serve as a law firm, accounting firm, or insurance agency, and no portion of
Adviser’s services should be construed
as legal, accounting, or insurance
implementation services. Accordingly, Adviser does not prepare estate planning
documents, tax returns, or sell insurance products. To the extent requested by a
client, Adviser may recommend the services of other professionals for certain non-
investment implementation purposes (i.e., attorneys, accountants, insurance
agents, etc.). Clients are under no obligation to engage the services of any
recommended professional who is responsible for the quality and competency of
the services they provide.
Retirement Plan Rollovers – No Obligation / Conflict of Interest. A client or
prospective client leaving an employer typically has four options regarding an
existing retirement plan (and may engage in a combination of these options): (i)
leave the money in the former employer’s plan, if permitted, (ii) roll over the assets
to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll
over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value
(which could, depending upon the client’s age, result in adverse tax
consequences). If Adviser recommends that a client roll over their retirement plan
assets into an account to be managed by Adviser, such a recommendation creates
a conflict of interest if Adviser will earn a new (or increase its current) advisory fee
as a result of the rollover. No client is under any obligation to roll over retirement
plan assets to an account managed by Adviser.
ERISA / IRC Fiduciary Acknowledgment. When Adviser provides investment
advice to a client about the client’s retirement plan account or individual retirement
account, it does so as a fiduciary within the meaning of Title I of the Employee
Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code
(“IRC”), as applicable, which are laws governing retirement accounts. Because the
way Adviser makes money creates some conflicts with client interests, Adviser
operates under a special rule that requires it to act in the client’s best interest and
not put its interests ahead of the client’s. Under this special rule’s provisions,
Adviser must: meet a professional standard of care when making investment
recommendations (give prudent advice); never put its financial interests ahead of
the client’s when making recommendations (give loyal advice); avoid misleading
statements about conflicts of interest, fees, and investments; follow policies and
procedures designed to ensure that Adviser gives advice that is in the client’s best
interest; charge no more than is reasonable for Adviser’s services; and give the
client basic information about conflicts of interest.
Order Management System. As part of its investment advisory services, Adviser
may manage clients’ retirement plan accounts (generally 401(k), 403(b) or profit-
sharing plans) on a discretionary basis using an “Order Management System.”
Adviser regularly reviews the available investment options in these accounts,
monitors them, and rebalances or reallocates investments in the accounts in the
same way we do other accounts, though using different tools, as necessary. The
Order Management System allows Adviser to access and manage the client’s
designated retirement plan account maintained on platforms where Adviser would
otherwise need to collect the client’s personal login credentials to manage the
account and therefore potentially trigger additional custody obligations. However,
when clients engage Adviser in this capacity, they are responsible to keep the
Order Management System link / Adviser’s login credentials active, so that Adviser
will be able to access and manage the respective account without delay. If Adviser
determines that an Order Management System link has become inactive, Adviser
will use its best efforts to notify the client to resolve the issue. However, clients will
remain subject to Adviser’s fees described in Item 5 even when Adviser is not
capable of executing trades because of the inactive link.
Portfolio Trading Activity / Inactivity. As part of its investment advisory services,
Adviser will review client portfolios on an ongoing basis to determine if any trades
are necessary based upon various factors, including but not limited to investment
performance, fund manager tenure, style drift, account additions/withdrawals, the
client’s financial circumstances, and changes in the client’s investment objectives.
Based upon these and other factors, there may be extended periods when Adviser
determines that upon review, trades within a client’s portfolio are not prudent.
Clients nonetheless remain subject to the fees described in Item 5 during periods
of portfolio trading inactivity.
Client Obligations. When performing its services, Adviser is not required to verify
any information received from the client or from the client’s designated
professionals and is expressly authorized to rely on that information. Clients are
responsible to promptly notify Adviser if there is ever any change in their financial
situation or investment objectives for the purpose of reviewing or amending
Adviser’s services or previous recommendations.
C. The Adviser tailors investment advisory services specifically to the needs of each
client. Before providing investment advisory services, an investment adviser
representative will coordinate with each client to develop their investment
objectives. The Adviser then executes its customized investment strategy by
allocating investment assets consistent with the designated investment objectives.
The client may, at any time, impose reasonable restrictions, in writing, on the
Adviser’s services.
D. The Adviser does not participate in a wrap fee program.
E. As of December 31, 2023, the Adviser had $164,376,313 in assets under
management on a discretionary basis.