Firm Description FirsTrust (“the Firm”) began in 1994 by our Founding Partner, Michael Koenig; originally as an association of fee-only financial professionals, and thereafter as a Florida investment advisor in 1997. The firm is managed by President William J. Kearney, Jr.; our Chief Investment Officer is Christopher Cannon; our Chief Administrative Officer is Susan Blizzard; and our Chief Information Security Officer is Melody Koenig. FirsTrust Investment Advisor Representatives (“Advisors”) provide investment management services along with an additional a-la-carte menu of Financial & Retirement Planning, Trust & Estate and Tax Management services; either individually or as a collaborative “FinancialTeam” of Advisors. These services are offered to individuals, corporations, families and their related entities, such as trusts, estates, and family businesses. FirsTrust exceeds the regulatory requirements of a fiduciary, and voluntarily holds itself to a higher duty of objectivity, a higher standard of professional expertise, and a broader scope of independence to align with our clients’ best interests more fully. To preserve the objectivity of our financial advice, we refuse to accept sales commissions or marketing incentives, and we decline all gifts and sponsorships from financial product and service providers. To ensure due care and competence, our Advisors are required to have at least 10 years of experience, expert accreditation and a continuing-education requirement. We maintain client privacy with dedicated Cyber Security personnel and a “no-opt” Privacy Policy that automatically prohibits selling a client’s private information or revealing their identities. The firm remains independent from any single financial institution to provide our clients with access to a broader scope of investments across the global landscape of financial institutions. We enhance security controls by remaining separated from client funds. Clients’ public securities and cash are held in their own accounts at qualified Custodians. Principal Owners Michael T. Koenig, The KFD Trust, and Christopher Cannon hold 100% ownership interest in FirsTrust. Types of Advisory Services The firm provides Fee-Only financial planning and investment management services, either on a discretionary management basis (where the firm is given the discretion to manage investment accounts pursuant to a written policy) or non-discretionary management basis (where the firm does not unilaterally buy or sell securities in the client portfolios) under 3 basic categories. 1. Private Wealth Management ( discretionary). On-going Investment Management: This service traditionally includes portfolio cost and expense analysis, risk analysis, investor rate-of- return goal benchmarking, asset class selection, asset allocation benchmarking, formulation of Investment Policies, and continuous management guided by a

written Investment Policy. Thereafter, account and entity funding, investment research and selection, portfolio implementation, portfolio management, periodic rebalancing as needed, on-going performance monitoring, and consolidated quarterly reporting is customary. Investment-related tax management strategies may also be employed, such as on- going tax gain/loss management, cost basis & wash sale rule management and asset location strategies.
Financial, Tax & Retirement Planning: This is comprehensive wealth planning service traditionally includes an analysis of the annualized rate- of-return, consistent with the client’s risk profile and time horizon, and necessary for their portfolio to achieve the client’s prioritized financial objectives. Cash flow management, insurance needs and income tax liability management planning is available as specifically indicated by the client. We will also assist, as requested, with an analysis and recommendations for quarterly income tax deposit requirements, IRA beneficiary designation and distribution planning, and the annual management of Required Minimum Distributions. (Distributions must be specifically requested in advance by the client.) An additional layer of attention and expertise is applied in each of these functions to help clients save money on their overall taxes. Collaboration with a client's CPA or tax preparer requires written pre-authorization. Advanced Estate Planning: This service adds an additional layer of attention and expertise for clients with more complex legacy objectives. Post-mortem assistance is available with client's written pre-authorization. 2. Personal Wealth Management: (non-discretionary: no investment management service). Under a separate written Agreement, the firm offers Asset Allocation, Risk Management, Financial, Tax & Retirement Planning, Cash Management and Basic Estate Planning via the eMoney web-based financial planning platform for a monthly fee of $250.00, payable quarterly in advance. 3.Qualified Retirement Plan Consulting: (non-discretionary) A corporate Qualified Plan Sponsor may hire the firm for the installation and management of a company retirement plan in a written Agreement pursuant to US Department of Labor Interim Final Rule sec. 2550.408b-(2)c.
4.Tailored Relationships All services are tailored to the individual needs of clients. A client's stated goals and objectives are used to determine the appropriate course of action, and an Investment Policy Statement is typically used to define and measure the client's risks. Clients may impose restrictions on investing in certain securities or types of securities which is typically addressed in the client’s signed Investment Policy Statement. Assets under the Firm’s Management. As of January 1, 2024, FirsTrust provided advice and management for approximately $200,000,000.00 of discretionary and non-discretionary client investment assets .