Description of Advisory Firm
Apriem Advisors (also “we” or “us”) is a privately-owned corporation headquartered in Irvine, California.
Founded by Mark K. Iwamoto and Harmon A. Kong, Apriem Advisors has been providing investment
advisory services since 1998. Apriem Advisors is registered as an investment adviser with the U.S.
Securities and Exchange Commission. The firm’s principal owners are Harmon Kong, Rhonda Ducote, and
Benjamin Lau. There are two additional principals who collectively own under 11% of Apriem Advisors.
Advisory Services Offered
Wealth Management Services
Apriem Advisors offers wealth management services primarily to high-net-worth and ultra-high net worth
individuals and families. Typically, our clients are seeking not just money management but comprehensive
wealth planning. Through Apriem Advisors’ wealth management services, we work with clients to get a
holistic overview of their financial picture to create a customized wealth management approach. Our
wealth management services include advanced or comprehensive financial planning, implementation of
the client’s investment plan through investment management utilizing customized portfolios as well as
the availability of Apriem Total View, an online financial tracking system that allows our clients to
consolidate their total financial picture.
Minimum account requirements are discussed under Item 7 – Types of Clients.
Customized Portfolios
Once we have determined the overall investment approach for the client, we design, monitor, and
evaluate the client’s investment portfolio. The customized portfolios we build are tailored to address the
client’s unique financial needs and preferences. Asset allocations and client portfolio performance may
differ even among clients with similar risk tolerance and objectives.
Charitable Services
Apriem Charitable serves as your partner in philanthropy. We serve 501(c)(3) non-profit organizations
through providing investment management and financial advice for their cash reserve portfolios and
endowments. Portfolios are managed based on the client’s investment objectives, annual distribution
requirements, and unique legal considerations. We will also be available for quarterly meetings with the
Board of Directors and/or the Investment Committee.
Retirement Plan Services
Apriem Retirement Plan Services provides investment-related services to the Plan as a fiduciary within the
meaning of Section 3(21) of ERISA. We assist Plan Sponsors with a broad range of investment options
consistent with ERISA section 404(c) and the regulations thereunder; monitor investment options; provide
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investment advice on a regular basis pursuant to a mutual agreement with the Plan or a Plan fiduciary
where the advice will serve as a primary basis for investment decisions with respect to plan assets and
will be individualized based on the particular needs of a plan. For Plan Participants, we provide investment
education, conduct enrollment meetings explaining the benefits of Plan participation, investment
objectives of Plan, investment options, as well as general financial and investment information.
Foundational Asset Management
Foundational Asset Management (FAM) helps those who are in the accumulation phase of their life and
seeking a blended approach between hands-on financial advice and a Robo-Advisor. It is a personalized
portfolio management service and expertise in an automated, modern, digital client experience. It
features streamlined client onboarding, automated rebalancing, and optional tax-loss harvesting. We
offer Foundational Financial Planning that answers expense/goals-based questions to help clients prepare
to begin their investment journey. This is our only offering that has phone-only or Zoom-only access to
our live CFP® professionals.
Minimum account requirements are discussed under Item 7 – Types of Clients.
External Account Management
External Account Management provides an additional service for “held-away” accounts including 401(k),
403(b), TSP, 401(a), 457(b), 529 plan, Health Savings Account (HSA). We use a third-party Order
Management System to facilitate discretionary management to implement asset allocation and
opportunistic rebalancing strategies on behalf of the client. We regularly review the available investment
options in these accounts, monitor them, and rebalance and implement our strategies in order to help
the client achieve their overall financial objective. Client account(s) will be reviewed at least quarterly,
and changes will be made as deemed necessary.
Minimum account requirements are discussed under Item 7 – Types of Clients.
Enhanced Cash Management
Enhanced Cash Management provides an additional layer of income and stability using a portfolio of
individual short-term government bonds, investment grade bonds, or municipal bonds. We use a third-
party Subadvisor to manage the account in accordance with Client’s overall financial goal. Accounts will
be managed on a discretionary basis to implement tax-efficient fixed income strategies based on factors
such as Client’s financial profile, tax position, liquidity requirements. Accounts will be reviewed at least
quarterly and changes will be made as deemed necessary. Please see item 5 “other fees” for an
explanation of other fees related to this service.
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Direct Indexing Strategies
Direct Indexing Strategies provide long-term capital appreciation by buying a "custom" index. We use a
third-party Subadvisor to manage the account in accordance with Client’s overall financial goal. Accounts
will be managed on a discretionary basis to implement tax-efficient strategies based on factors such as
Client’s financial profile, tax position, liquidity requirements. Accounts will be reviewed at least quarterly
and changes will be made as deemed necessary. Please see item 5 “other fees” below for an explanation
of other fees related to this service.
Financial Planning Services
Financial Planning Services is a fee-only service that provides a general overview of a client’s financial
snapshot plus financial planning advice that may focus on one or a combination of objectives, depending
on the package that Client chooses:
Tier 1:
This is our top tier financial planning service which provides customized financial planning for more
complex estates and in-depth analysis on many facets of the client’s financial situation. Client gets up to
eight meetings with a CFP® Professional, including up to two meetings with Client and their personal
CPA/Attorney. It also includes 24/7 Access to Online Financial Planning Portal. Specialized Financial
Planning covers any of the following objectives:
• Irrevocable/Sub-Trust Estate Planning
• Family Limited Partnerships
• DST & Capital Gains Minimization
• Highly Concentrated Stock Strategy
• Buy Sell Insurance Analysis
• Charitable Trust Planning
• Business Succession Planning
• Advanced Tax Simulations
• Premium Financing Strategies
• Executive Compensation Strategies
• Private Equity/Venture Capital Planning
• Philanthropic and Impact Investing
• Multi-Generational Meetings & Planning
• Tax Efficient Gifting Strategies
• Employer Based Retirement Analysis
• Deferred Compensation Planning
• Defined Benefit Planning
• Any of the objectives from the Tiers 2, 3,
and 4
Tier 2:
Tier 2 provides a comprehensive overview of many facets of a client’s financial situation. Client gets up
to four meetings with a CFP® Professional covering up to twenty-five of the following objectives:
• Pension Analysis
• Net Unrealized Appreciation
• Estate Plan Flowchart
• 1031 Exchange Analysis
• Self-Employed Income Strategies
• Holistic Tax Return Analysis
• Backdoor Roth
• Next Generation Support
• Inherited IRA RMD Planning
• RMD Management
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• Advanced Trust and Estate Planning
• Tax-Loss Harvesting Analysis
• Tax Planning for Self-Employed
• Small Business Retirement Plans
• Stock Option Analysis
• Any of the objectives from Tiers 3 and 4
Tier 3:
Tier 3 offers more time with a CFP® Professional and recommendations on more advanced, dynamic
financial planning topics. Client gets up to three meetings with a CFP® Professional covering up to ten of
the following objectives:
• Buying Investment Properties
• Mortgage Analysis
• Long-Term Care Analysis
• Existing Insurance Policy Review
• College Education Planning
• Alternative State Tax Domicile
• Charitable Gifting/Donor Advised Fund
• Capital Gains Budgeting
• Roth Conversions
• Asset Location Recommendations
• Health Insurance Planning
• Tax-Efficient Investment Strategies
• Basic Estate Planning Analysis
• Investment Planning for Minors
• Retirement Income Planning
• F.I.R.E. Strategies
• Any of the objectives from Tier 4
Tier 4:
It provides a general overview of a client’s financial snapshot, advice, and recommendations to general
personal finance-related inquiries. Client gets up to two meetings with a member of the Financial
Planning Team covering up to four of the following objectives:
• Emergency Fund Planning
• Creating a Long-Term Savings Plan
• Credit Score Analysis
• Buying A Primary Home
• Asset Allocation Analysis
• Retirement Date Planning
• Paying Off Consumer Debt
• Life Insurance Needs Analysis
• Long Term Tax Projections
• Budget Analysis
• Social Security Optimization
• Risk Tolerance vs Risk Capacity
Our financial planning services do not include preparation of any kind of income tax, gift, or estate tax
returns or preparation of any legal documents, including wills or trusts. However, we may work together
with clients’ CPAs and attorneys to coordinate services for the client.
Apriem Advisors is a licensed insurance agency and does receive commissions on the sale of insurance
products purchased by clients. For more information about these fees, please see Other Compensation
We Receive in Item 5 below.
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Investment Advice
Depending on the client’s account strategy, we typically use the following types of securities in our
ongoing management:
• Equity securities, such as stocks and foreign securities listed on US exchanges (ADRs)
• Fixed income securities, such as corporate and government bonds, preferred stocks, and TIPS
• Exchange traded funds (ETFs), open-end investment companies (mutual funds), exchange traded
notes (ETNs), and closed-end investment companies
• Alternative investments, such as commodity funds, gold funds, inverse ETFs and other funds
(leveraged and unleveraged), real estate investment funds, and registered hedge funds (upon
additional discussion with the client)
• Money market funds and cash
Apriem Advisors will offer investment advice on investments held by the client at the start of an advisory
relationship. We also occasionally offer advice regarding additional types of investments if they are
appropriate to address the individual needs, goals, and objectives of the client or in response to client
inquiry. We describe the material investment risks for many of the securities that we recommend under
the heading Specific Security Risks in Item 8 below.
We discuss our discretionary authority below under Item 16 - Investment Discretion. For more
information about the restrictions clients can put on their accounts, see Tailored Services and Client
Imposed Restrictions in this item below.
Limitations on Investments
In some circumstances, Apriem Advisors’ advice is limited to certain types of securities. For example, when
we provide services to participants in an employer-sponsored plan, the participant may be limited to
investing in securities included in the plan’s investment options. Therefore, Apriem Advisors can only
select investments from among the available options, and will not recommend other securities, even if
we believe there may be better options elsewhere. Similarly, if Apriem Advisors is managing assets within
an annuity, Apriem Advisors is limited to those investment options made available by the insurance
company.
Tailored Services and Client Imposed Restrictions
We believe every client is unique. Each has highly individual preferences, resources, and challenges.
Therefore, we begin every client relationship by getting to know the client, so that we can better
understand their financial circumstances. Only then can we develop an investment strategy and wealth
management approach that is specifically suited to our clients’ needs. Apriem Advisors manages client
accounts based on the investment strategies discussed below under Item 8 - Methods of Analysis,
Investment Strategies, and Risk of Loss. We apply the strategy for each client, based on the client’s
individual circumstances and financial situation. We make investment decisions for clients based on
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information the client supplies about their financial situation, goals, and risk tolerance. Our
recommendations may not be suitable if the client does not provide us with accurate and complete
information. It is the client’s responsibility to keep Apriem Advisors informed of any changes to their
investment objectives or restrictions.
For certain clients or groups of clients, Apriem Advisors may implement trading platforms and strategies
tailored specifically to these client groups. For example, clients who seek more aggressive trading
strategies may be grouped together, as well as clients who only want equities in their portfolios.
In addition, we recognize that the Wealth Manager working with a particular client has unique insight into
the appropriate investment decisions to be made for that client’s account. While Apriem Advisors’
investment team generally selects and manages client portfolios, the Wealth Managers are consulted with
respect to the objectives and restrictions of their clients’ accounts and may, in their discretion, elect not
to participate in certain securities investments for some or all of their clients’ accounts.
Clients may also request other restrictions on the account, such as when a client needs to keep a minimum
level of cash in the account or does not want us to buy or sell certain specific securities. We reserve the
right to not accept and/or terminate management of a client’s account if we feel that the client-imposed
restrictions would limit or prevent us from meeting or maintaining the client’s investment strategy.
Retirement Account Advice
When we provide non-discretionary investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Securities Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts. The receipt of our advisory fee for making a recommendation creates a
conflict of interest under ERISA/IRC with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. For example, if we recommend that
you rollover assets from one retirement account to another and we will receive increased compensation
as a result of that recommendation, we have a conflict that requires us to operate under this special rule.
Assets Under Management and Advisement
As of 12/31/2023:
Regulatory Assets Under Management (RAUM)
Discretionary Assets $ 1,040,743,172
Non-Discretionary Assets $ 8,931,297
Total RAUM $ 1,049,674,469
Assets Under Advisement $ 399,616
Total Assets $ 1,050,074,085
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