Hemsley Advisors, Ltd. is a SEC-registered investment adviser with its principal place of business in
Chicago, Illinois. George G. Hemsley, the Firm's President, began the business as a sole proprietor in
1985. The Firm incorporated in 1993 and has existed under different business names. Today the Firm is
known as Hemsley Advisors, Ltd.
Listed below are the Firm's principal shareholders (i.e., those individuals and/or entities controlling 25%
or more of this company).
• The Hemsley Declaration of Trust U/A dated 1/27/2015
(George G. Hemsley and JoAnne C. Hemsley serve as co-trustees).
Hemsley Advisors, Ltd. offers the following advisory services to our clients:
PORTFOLIO MANAGEMENT
Our firm provides continuous asset management of client funds based on the individual needs of the
client. We develop the client's personal investment policy through personal discussions in which goals
and objectives based on the client's circumstances are established. We create and manage a portfolio
based on that policy. During our data-gathering process, we determine the client’s individual objectives,
time horizons, risk tolerance, and liquidity needs. As appropriate, we may also review and discuss a
client’s prior investment history, as well as family composition and background.
We manage these advisory accounts on a discretionary and non-discretionary basis. Account supervision
is guided by the client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth
and income), as well as tax considerations. Financial planning, as described below, is included with the
Firm’s portfolio management services.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or
industry sectors.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company and will generally include advice regarding the following securities:
Exchange-listed securities
Securities traded over the counter
Corporate debt securities (other than commercial paper)
Certificates of deposit
American Depositary Receipts
Municipal securities
ETFs (Exchange-traded funds)
Mutual fund shares
United States governmental securities
Interests in partnerships investing in real estate
Interests in partnerships investing in oil and gas interests
Because some types of investments involve certain additional degrees of risk, they will only be
implemented when consistent with the client's stated investment objectives, tolerance for risk, liquidity,
and suitability.
FINANCIAL PLANNING
Financial planning is a comprehensive evaluation of a client’s current and future financial state by using
currently known variables to predict future cash flows, asset values, and withdrawal plans. We gather
required information including the client's current financial status, tax status, future goals, return
objectives, and attitudes towards risk. We will conduct in-depth personal interviews and provide a
questionnaire to be completed by the client. All questions, information, and analysis are considered as
they impact and are impacted by the entire financial and life situation of the client. Clients purchasing
this service receive a written report
that provides the client with a detailed financial plan designed to
assist the client in achieving his or her financial goals and objectives. Financial planning is included in
the Firm’s portfolio management services.
In general, the financial plan can address any or all the following areas:
PERSONAL: We review family records, budgeting, personal liability, estate information, and
financial goals.
TAX & CASH FLOW: We analyze the client’s income tax, spending and planning for past,
current and future years, then illustrate the impact of various investments on the client's current
income tax and future tax liability.
INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
INSURANCE: We review existing policies to ensure proper coverage for life, health, disability,
long-term care, liability, home, and automobile.
RETIREMENT: We analyze current strategies and investment plans to help the client achieve
his or her retirement goals, including Social Security and Medicare planning.
DEATH & DISABILITY: We review the client’s cash needs at death, income needs of surviving
dependents, estate planning, and disability income.
ESTATE: We assist the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans,
nursing homes, Medicaid, and elder law.
Should the client choose to implement the recommendations contained in the plan, we suggest the client
work closely with his/her attorney, accountant, insurance agent, and/or stockbroker. Implementation of
the financial plan recommendations is entirely at the client's discretion.
We also provide general securities advice on topics for the following securities:
Exchange-listed securities
Securities traded over the counter
Corporate debt securities (other than commercial paper)
Certificates of deposit
Municipal securities
ETFs (Exchange-traded funds)
Mutual fund shares
United States governmental securities
We also provide general non-securities advice on topics that may include tax and budgetary planning,
estate planning and business planning.
Typically, the financial plan is presented to the client within six months of the agreement date, provided
that all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature.
CONSULTING SERVICES
Clients can also receive investment advice on a more focused basis. This may include advice on an
isolated area(s) of concern such as estate planning, retirement planning, or any other specific topic.
We also provide specific consultation and administrative services regarding investment and financial
concerns of the client.
Consulting recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company. All recommendations are of a generic nature.
AMOUNT OF MANAGED ASSETS
As of 12/31/2023, we were managing $47,760,256.39 of clients' assets on a discretionary basis, plus
$431,011,480.57 of clients' assets on a non-discretionary basis.