Overview
FIRM BACKGROUND
Landaas & Company, LLC (“Landaas”) is an SEC-registered investment advisor and a FINRA
member introducing broker-dealer to Pershing LLC (“Pershing”). Landaas provides asset
management and consulting services to clients through its licensed Investment Advisor
Representatives (“Representatives”). Landaas is a Limited Liability Company founded in 1989
in Milwaukee, WI and principally owned by Robert Landaas through RWL Holdings, as well as
Lauren and Reuben Neese who acquired a 25% interest on September 1, 2019. Landaas also offers
brokerage and certain other investment-related services; however, this document is limited to
describing the investment advisory services provided to clients.
TYPES OF ADVISORY SERVICES OFFERED
Asset Management Services
Landaas manages clients’ investment portfolios on a discretionary or non-discretionary basis
by allocating assets among various mutual funds, exchange-traded funds (ETFs), individual
stocks and bonds, and various alternative investment options. As of December 31, 2023,
Landaas had $1,490,912,827 in discretionary assets under management, and $24,391,452 in non-
discretionary assets under management.
Landaas tailors its advisory services to accommodate the needs of its individual clients and
continually seeks to manage its clients’ portfolios in a manner consistent with their specific
investment profiles. At Landaas, asset management services begin with a Landaas
Representative assisting each new client in determining their individual investment objectives
and tolerance for risk. Clients are advised to promptly notify Landaas if any changes occur in
their financial situation or if they wish to place any limitations or reasonable restrictions on the
management of their portfolios.
Consulting Services
Landaas provides consulting services on an hourly fee basis. Consulting services include,
but
are not limited to, financial and retirement planning, determining an investment strategy for
clients’ financial assets, and making recommendations for the selection and positioning of
clients’ assets. Consideration is given to risk tolerance, income needs, and both short- and long-
term financial objectives. Consulting services are completed by presenting a final report to the
client which will be provided in writing upon request.
After an initial analysis of the client's financial situation is performed and initial advice
provided, Landaas makes available ongoing consulting services, also on an hourly fee basis,
designed to continue the advisory relationship to implement, update and modify the initial
advice provided.
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Landaas' hourly fee for consulting services varies from $150 to $500 per hour and is determined
by the nature and scope of the advice requested by the client, the amount and nature of the
research required to complete the project, the number of professional staff members needed to
complete the client's assignment, and the nature and number of reports requested by the client.
Prior to engagement, each client signs an agreement that provides an estimate of the total fee
for services. Fees are due after services are provided.
The agreement between Landaas and clients for consulting services may be terminated by
either party at any time by written notice. Any fee due, but not yet paid, is due promptly after
termination of the agreement.
The decision to accept any recommendation or advice provided by Landaas in its consulting
services and all decisions regarding any recommendation or advice are left to the client. Clients
are free to implement recommended transactions through broker-dealers and other service
providers other than those recommended by Landaas. Clients are encouraged to independently
evaluate the transaction costs involved in implementing said recommendations.