AWP offers a variety of advisory services, which include financial planning, consulting, and investment management
services. Prior to AWP rendering any of the foregoing advisory services, clients are required to enter into one or more written
agreements with AWP setting forth the relevant terms and conditions of the advisory relationship (the “Advisory
Agreement”).
AWP filed for registration as an investment adviser in September and is owned by Avid Capital, LLC, which is owned by Eric
Kala and Alicia Fuschak. As of December 31, 2023, AWP had $163,516,058 in assets under management. $163,319,956 of
which was managed on a discretionary basis and $196,102 of which was managed on a non-discretionary basis.
While this brochure generally describes the business of AWP, certain sections also discuss the activities of its Supervised
Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying a similar status or performing
similar functions), employees or other persons who provide investment advice on AWP’s behalf and are subject to the Firm’s
supervision or control.
Financial Planning and Consulting Services
AWP offers clients a broad range of financial planning and consulting services, which include any or all of the following
functions:
• Business Planning
• Cash Flow & Debt Analysis
• Trust and Estate Planning
• Investment Planning
• Insurance Analysis
• Retirement Planning
• Charitable Planning
• Education Planning
While each of these services is available on a stand-alone basis, certain of them can also be rendered in conjunction with
investment portfolio management as part of a comprehensive wealth management engagement (described in more detail
below).
In addition, AWP helps business owners exit from their businesses and help to align their annual business planning with
their personal and financial goals. AWP’s services in Comprehensive Exit Planning include Exit Readiness Assessment,
Wealth Gap Planning, Pre-Sale Due Diligence Consulting, Un-Certified Business Valuation (Certified Valuations are
completed by network partners), Business Risk & Insurance Planning, Business Continuity Instruction Documents.
In performing these services, AWP is not required to verify any information received from the client or from the client’s other
professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely on such information. AWP
recommends certain clients engage the Firm for additional related services, its affiliate, or Supervised Persons in their
individual capacities as insurance agents and/or other professionals to implement its recommendations. Clients are
advised that a conflict of interest exists for the Firm to recommend that clients engage AWP or its affiliates to provide (or
continue to provide) additional services for compensation, including investment management services. Clients retain
absolute discretion over all decisions regarding implementation and are under no obligation to act upon any of the
recommendations made by AWP under a financial planning or consulting engagement. Clients are advised that it remains
their responsibility to promptly notify the Firm of any change in their financial situation or investment objectives for the
purpose of reviewing, evaluating or revising AWP’s recommendations and/or services.
Wealth Management Services
AWP provides certain clients with wealth management services which include a broad range of financial planning and
consulting services as well as discretionary and/or non-discretionary management of investment portfolios.
AWP primarily allocates client assets among various mutual funds, exchange-traded funds (“ETFs”), individual debt and
equity securities.
AWP utilizes certain services from independent investment managers (“Independent Managers”) as service providers to
support the firm’s management of client assets in accordance with their stated investment objectives. Presently, these
services are limited to (1) portfolio tax recommendations and subsequent trade execution services for model portfolios
created by AWP and (2) execution services provided through custom indexing of client-specific portfolios created by AWP to
maintain sensitivity to tax loss harvesting, tax sensitive portfolio transitions, and capital gains awareness. These services are
provided by 55IP, LLC and Orion Advisor Solutions, respectively. AWP maintains the discretion and authority over these
providers to assist in the model portfolios and neither provider has discretion to act without the direction of AWP. AWP
monitors the execution performance of the elected providers and may, as necessary, select additional or replacement
providers to fulfill the services stated. Where appropriate, the Firm also provides advice about any type
of legacy position or
other investment held in client portfolios, but clients should not assume that these assets are being continuously monitored
or otherwise advised on by the Firm unless specifically agreed upon. Clients can engage AWP to manage and/or advise on
certain investment products that are not maintained at their primary custodian, such as variable life insurance and annuity
contracts and assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these
situations, AWP directs or recommends the allocation of client assets among the various investment options available with
the product. These assets are generally maintained at the underwriting insurance company, or the custodian designated
by the product’s provider.
AWP tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a continuous basis, that
client portfolios are managed in a manner consistent with those needs and objectives. AWP consults with clients on an
initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity constraints and other related factors
relevant to the management of their portfolios. Clients are advised to promptly notify AWP if there are changes in their
financial situation or if they wish to place any limitations on the management of their portfolios. Clients can impose
reasonable restrictions or mandates on the management of their accounts if AWP determines, in its sole discretion, the
conditions would not materially impact the performance of a management strategy or prove overly burdensome to the
Firm’s management efforts.
Retirement Plan Consulting Services
AWP provides various consulting services to qualified employee benefit plans and their fiduciaries. This suite of institutional
services is designed to assist plan sponsors in structuring, managing, and optimizing their corporate retirement plans. Each
engagement is individually negotiated and customized, and includes any or all of the following services:
• Plan Design and Strategy
• Plan Review and Evaluation
• Executive Planning & Benefits
• Investment Selection
• Plan Fee and Cost Analysis
• Plan Committee Consultation
• Fiduciary and Compliance
• Participant Education
As disclosed in the Advisory Agreement, certain of the foregoing services are provided by AWP as a fiduciary under the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2),
each plan sponsor is provided with a written description of AWP’s fiduciary status, the specific services to be rendered and
all direct and indirect compensation the Firm reasonably expects under the engagement.
Use of Independent Managers
As mentioned above, AWP selects certain Independent Managers to provide tax optimization and execution services to a
portion of its clients’ assets. The specific terms and conditions under which a client engages an Independent Manager are
set forth in a separate written agreement with the designated Independent Manager. That agreement can be between the
Firm and the Independent Manager (often called a subadvisor) or the client and the Independent Manager (sometimes called
a separate account manager). In addition to this brochure, clients will typically also receive the written disclosure
documents of the respective Independent Managers engaged to manage their assets. Currently, AWP does not utilize any
Independent Managers to provide direct, discretionary portfolio management services to clients. AWP maintains the
discretion and authority over these providers to assist in the model portfolios and neither provider has discretion to act
without the direction of AWP.
AWP evaluates a variety of information about Independent Managers, which includes the Independent Managers’ public
disclosure documents, materials supplied by the Independent Managers themselves and other third-party analyses it
believes are reputable. To the extent possible, the Firm seeks to assess the Independent Managers’ investment strategies,
past performance, and risk results in relation to its clients’ individual portfolio allocations and risk exposure. AWP also
takes into consideration each Independent Manager’s management style, returns, reputation, financial strength, reporting,
pricing, and research capabilities, among other factors.
AWP continues to provide services relative to the discretionary or non-discretionary selection of the Independent
Managers. On an ongoing basis, the Firm monitors the performance of those accounts being managed by Independent
Managers. AWP seeks to ensure the Independent Managers’ strategies and target allocations remain aligned with its
clients’ investment objectives and overall best interests.