Description of Firm FinanceHQ LLC (hereinafter referred to as "FinanceHQ') is organized as a limited liability company ("LLC") under the laws of the State of Delaware. Based In San Francisco, CA, we began conducting business in 2023. We are owned by our parent company Wilbur Labs LLC.
Adviser Referral Services FinanceHQ serves as an adviser for investors (our "Clients") seeking introductions to third-party investment advisers ("Advisers"). We are engaged in the business of providing advice to our Clients regarding which Advisers within our network are best suited to help them based on the Client's existing financial and demographic makeup as well as financial needs. We are compensated for providing this advice directly from the Adviser we refer our Client to. Our Internet-based advisory business is limited to providing Clients with an interactive online platform at https://financehq.com to refer Clients to Advisers. We require Clients in search of an adviser referral to complete an online questionnaire and use that information to best match them to third-party financial advisers who have agreed to be matched to Clients of our website ("Advisers" or our "Adviser Network"). The questionnaire is comprised of 10-12 questions which focus on the Client's self-reported personal financial information, location, required services and current adviser relationship. Questions include:
•What would you like help with (selecting up to two topics such as "Retirement planning", "Investment checkup", "Estate planning", "Home buying", and "Education savings)?"
•Are you currently working with a financial adviser?
•In what year were you born?
•Are you married?
•Do you have children or other dependents?
•Are you a homeowner?
•Where do you live (by zip code)?
•What are your savings and investable assets?
•What is your annual household income?

FinanceHQ evaluates Advisers through its stringent due diligence process and assessment of suitability. We screen Advisers for current state or federal registration status, disciplinary history, educational background, relevant financial planning experience, advisory services offered and geographic location. We also interview them to determine financial planning areas of expertise and client fit. FinanceHQ uses a proprietary algorithm within its platform to make Adviser recommendations to our Clients based on appropriateness and suitability. If after reviewing the client questionnaire our algorithm determines there is no Adviser within our network that is a proper fit for the Client's needs, we will not recommend an Adviser match. FinanceHQ's service is limited to providing general education and making Client referrals to other registered investment advisers. It is solely the responsibility of the Client to determine whether to meet with and/or retain an Adviser. It is the responsibility of the Clients and the Advisers they engage to determine what types of investment and financial planning strategies are suitable for the Client. FinanceHQ makes no representation regarding the Adviser's ability to perform any financial services.
FinanceHQ does not participate in the management of any Client's account by an Adviser. We do not manage Client funds, provide advice regarding specific investments or hold custody of assets. 4 Wrap Fee Programs We do not participate in any wrap fee program.
Types of Investments We do not provide continuous and regular supervisory or management services to client assets and therefore we do not offer advice as to any particular types of investments.
Assets Under Management We do not provide continuous and regular supervisory or management services to client assets and; therefore, we do not have any assets under management.