Description of Advisory Firm
Bespoke Advisory, a Wyoming limited liability company, is an SEC-registered investment advisory
firm headquartered in Evergreen, CO. Bespoke Advisory was formed in September 2022 and is
principally owned by Bespoke Group Unlimited, LLC. This Brochure provides information regarding
the qualifications, business practices, and advisory services provided by Bespoke Advisory.
Description of Advisory Services Offered
Bespoke Advisory is a wealth management firm offering investment advisory services, serving as a
multi-family office for high-net-worth and ultra-high-net-worth individuals and their families
(“Client” or “Clients”). The foundation of the wealth of many of our Clients are digital assets and
as such, we work to protect and maximize these assets for our Clients and their families, and we
may also help design tailored investment strategies for such assets. However, Clients of Bespoke
Advisory may also invest in more traditional asset classes, and We work with each of our Clients to
address their specific investment goals and objectives. We aim to provide holistic analysis and
tailored investment account strategies and utilize third-party investment advisory firms that are
screened and selected to give exposure to specialized strategies within the tailored accounts.
We tailor our advisory services to the specific needs of our Clients by determining, in consultation
with each Client, the types of services the Client wants or needs. We then develop a customized
Investment Policy Statement (“IPS”) that includes, but is not limited to, the Client’s existing assets,
investment preferences and objectives, and philanthropic objectives.
The IPS sets investment parameters that guide us when we make decisions about each Client’s
account. Under Bespoke Advisory’s Client advisory agreements, We may have full, partial, or no
discretion over a Client investment decision, as determined by each Client.
Tailoring of Advisory Services and Client Imposed Restrictions
Bespoke Advisory seeks to tailor and offer individualized advice to our Clients, as described above.
Each Client may, at any time, impose reasonable restrictions, in writing, on Bespoke Advisory.
Some of the third-party management and advisory firms selected and used by Bespoke Advisory
may have associations or affiliations with Bespoke Advisory. These relationships present a number
of potential conflicts of interest. However, any such relationship will be disclosed and discussed with
the Client before an affiliated entity is engaged. Additionally, non-advisory services provided by an
affiliate of Bespoke Advisory may result in separate fees being charged to the Client. These
fees will generally be covered and disclosed to the Client under agreements that are separate from
a Client advisory agreement with Bespoke Advisory. Clients have full discretion as to whether or not
affiliates of Bespoke Advisory may be used to perform additional services for them. We have a
fiduciary duty to our Clients and although We are focused on sourcing top-tier providers and using
the best solutions for each Bespoke Client, Bespoke Advisory will always follow the direction of the
Client with regards to Our affiliates and their concerns when addressing potential conflicts of interest.
However, with the high level of complexity and limited selection of solution providers, especially in
the digital asset space, We often rely on our existing relationships to deliver comprehensive tailored
solutions across all aspects of asset and wealth management for our Clients.
Bespoke Advisory may also provide consolidated performance reporting of the assets under
management for certain Clients, and in some cases, develop customized reporting for
other assets
under advisory or assets not managed by Bespoke Advisory. This reporting relies on the underlying
custodian’s data and the Client can always access the underlying data directly from the custodians.
Family Office Services
In addition to the advisory services described above, Bespoke Service Company LLC (“BSC”), an
affiliate of Bespoke Advisory, may provide additional tailored, family office services. These services
may include, but are not limited to, comprehensive analysis of existing estate plans, tax return and
cash flow analysis with client tax advisors, cash flow mapping, wealth transfer and related gift and
estate tax planning analysis and coordination with the Client’s estate planning advisors,
philanthropy and charitable gift strategy planning and implementation, lifestyle support services,
payment processing including bill pay, family governance development and implementation, family
education and transition planning, serving in roles on family committees, working with the Client’s
existing legal, accounting and tax teams for effective implementation of comprehensive strategies
and other services typically undertaken by family offices on behalf of their Clients.
BSC may deliver these services after initial consultation with the Client and in coordination with the
Client’s existing outside advisors, including legal counsel, accounting professionals, insurance
providers, philanthropic advisors, and family office staff (or, in their absence, advisors
recommended by Bespoke Advisory/BSC and selected by the Client). If requested by a Client and
agreed to by Bespoke Advisory/BSC, family office services can be provided with respect to Client
assets and liabilities beyond Bespoke Advisory’s assets under management. This can take the form
of an assets under advisory format or another fee structure and will always be disclosed and
discussed with the Client prior to implementation.
BSC employees, can in certain cases, upon request from the Client, serve individually in roles such
as strategic adviser or manager for entities owned or controlled by Bespoke Advisory/BSC Clients.
These non-advisory services may result in additional fees that will be negotiated and agreed to with
a Client on an individual basis and with a separate service agreement.
Administrative Services
In addition to the advisory and family office services above, Bespoke Advisory Nevis (“BA Nevis”), an
affiliate of Bespoke Advisory, provides offshore administrative services to Clients including
communication with offshore custodians, completing administrative documentation, trust protector
services for foreign estate planning structures, and other non-investment related services for Clients’
offshore estate planning structures.
BA Nevis does not source non-US clients for Bespoke Advisory or any of its affiliates. These non-
advisory services may result in additional fees that will be negotiated and agreed to with the Client on
an individual basis and with a separate service agreement. BA Nevis is not an investment adviser;
however, it operates in accordance with Bespoke Advisory's code of ethics adopted to comply with
SEC rule 204A-1 and Bespoke Advisory’s written policies and procedures adopted and implemented
in accordance with SEC rule 206(4)-7.
Wrap Fee Programs
Bespoke Advisory does not participate in any wrap fee programs.
Regulatory Assets Under Management
As of December 31, 2023, Bespoke Advisory manages approximately $0 regulatory assets under
management on a discretionary basis and $372,602,170 regulatory assets under management on a
non-discretionary basis. This AUM number does not differ from the regulatory assets under
management shown on Form ADV Part 1, Item 5.