Description of Advisory Firm
Level Wealth Management LLC is registered as an Investment Adviser with the SEC. We were founded in March of
2019. Aaron Parrish is the principal owner of LWM. LWM currently reports $97,315,466 discretionary and $1,870,200
non-discretionary Assets Under Management as of December 31, 2022.
Types of Advisory Services
Comprehensive Financial Planning and Investment Advisory Services
We are in the business of managing individually tailored investment portfolios. Our firm provides continuous advice to a
client regarding the investment of client funds based on the individual needs of the client. Through personal discussions in
which goals and objectives based on a client's particular circumstances are established, we develop a client's personal
investment policy or an investment plan with an asset allocation target and create and manage a portfolio based on that
policy and allocation targets. We may also review and discuss a client’s prior investment history, as well as family
composition and background.
Account supervision is guided by the stated objectives of the client (e.g., maximum capital appreciation, growth, income,
or growth, and income), as well as tax considerations. Clients may impose reasonable restrictions on investing in certain
securities, types of securities, or industry sectors. Fees pertaining to this service are outlined in Item 5 of this brochure.
We provide comprehensive financial planning services on topics such as retirement planning, risk management, college
savings, cash flow, debt management, work benefits, tax, estate and incapacity planning.
Financial planning is a comprehensive evaluation of a client's current and future financial state by using currently known
variables to predict future cash flows, asset values, and withdrawal plans. The key defining aspect of financial planning is
that through the financial planning process, all questions, information, and analysis will be considered as they affect and
are affected by the entire financial and life situation of the client.
This service involves working one-on-one with a planner over an extended period of time. By paying a fixed quarterly fee,
clients get to work with a planner who will work with them to develop and implement their plan. The planner will monitor
the plan, recommend any changes and ensure the plan is up to date.
Upon desiring a comprehensive plan, a client will be taken through establishing their goals and values around money.
They will be required to provide information to help complete the following areas of analysis: net worth, cash flow,
insurance, credit scores/reports, employee benefit, retirement planning, insurance, investments, college planning and
estate planning. Once the client's information is reviewed, their plan will be built and analyzed, and then the findings,
analysis and potential changes to their current situation will be reviewed with the client. Clients subscribing to this service
will receive a written or an electronic report, providing the client with a detailed financial plan designed to achieve his or
her stated financial goals and objectives. If a follow-up meeting is required, we will meet at the client's convenience. The
plan and the client's financial situation and goals will be monitored throughout the year and follow-up phone calls and
emails will be made to the client to confirm that any agreed upon action steps have been carried out. On an annual basis,
there will be a full review of this plan to ensure its accuracy and ongoing appropriateness. Any needed updates will be
implemented at that time.
In general, the financial plan will address any or all of the following areas of concern. The client and advisor will work
together to select the specific areas to cover. These areas may include, but are not limited to, the following:
● Cash Flow and Debt Management: We will conduct a review of your income and expenses to determine your
current surplus or deficit along with advice on prioritizing how any surplus should be used or how to reduce
expenses if they exceed your income. Advice may also be provided on which debts to pay off first based on
factors such as the interest rate of the debt and any income tax ramifications. We may also recommend what we
believe to be an appropriate cash reserve that should be considered for emergencies and other financial goals,
along with a review of accounts (such as money market funds) for such reserves, plus strategies to save desired
amounts.
● College Savings: Includes projecting the amount that will be needed to achieve college or other post-secondary
education funding goals, along with advice on ways for you to save the desired amount. Recommendations as to
savings strategies are included, and, if needed, we will review your financial picture as it relates to eligibility for
financial aid or the best way to contribute to grandchildren (if appropriate).
● Employee Benefits Optimization: We will provide review and analysis as to whether you, as an employee, are
taking the maximum advantage possible of your employee benefits. If you are a business owner, we will consider
and/or recommend the various benefit programs that can be structured to meet both business and personal
retirement goals.
● Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current estate plan,
which may include whether you have a will, powers of attorney, trusts, and other related documents. Our advice
also typically includes ways for you to minimize or avoid future estate taxes by implementing appropriate estate
planning strategies such as the use of applicable trusts. We always recommend that you consult with a qualified
attorney when you initiate, update, or complete estate planning activities. We may provide you with contact
information for attorneys who specialize in estate planning when you wish to hire an attorney for such purposes.
From time-to-time, we will participate in meetings or phone calls between you and your attorney with your
approval or request.
● Financial Goals: We will help clients identify financial goals and develop a plan to reach them. We will identify
what you plan to accomplish, what resources you will need to make it happen, how much time you will need to
reach the goal, and how much you should budget for your goal.
● Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term care,
liability, home, and automobile.
● Investment Analysis: This may involve developing an asset allocation strategy to meet clients’ financial goals
and risk tolerance, providing information on investment vehicles and strategies, reviewing employee stock
options, as well as assisting you in establishing your own investment account at a selected broker/dealer or
custodian. The strategies and types of investments we may recommend are further discussed in Item 8 of this
brochure.
● Retirement Planning: Our retirement planning services typically include projections of your likelihood of
achieving your financial goals, typically focusing on financial independence as the primary objective. For
situations where projections show less than the desired results, we may make recommendations, including those
that may impact the original projections by adjusting certain variables (e.g., working longer, saving more,
spending less, taking more risk with investments).
If you are near retirement or already retired, advice may be given on appropriate distribution strategies to
minimize the likelihood of running out of money or having to adversely alter spending during your retirement
years.
● Risk Management: A risk management review includes an analysis of your exposure to major risks that could
have a significant adverse impact on your financial picture, such as premature death, disability, property and
casualty losses, or the need for long‐term care planning. Advice may be provided on ways to minimize such risks
and about weighing the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential
cost of not purchasing insurance (“self‐insuring”).
● Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as a part of
your overall financial planning picture. For example, we may make recommendations on which type of account(s)
or specific investments should be owned based in part on their “tax efficiency,” with consideration that there is
always a possibility of future changes to federal, state or local tax laws and rates that may impact your situation.
We recommend that you consult with a qualified tax professional before initiating any tax planning strategy, and
we may provide you with contact information for accountants or attorneys who specialize in this area if you wish
to hire someone for such purposes. We will participate in meetings or phone calls between you and your tax
professional with your approval.
Project Based Investment Management Services
Through personal discussions in which goals and objectives based on a Client's particular circumstances are established,
we develop a Client's personal investment policy or an investment plan with an asset allocation target and create and
manage a portfolio based on that policy and allocation targets. We will also review and discuss a Client’s prior investment
history, as well as family composition and background.
Account supervision is guided by the stated objectives of the Client (e.g., maximum capital appreciation, growth, income,
or growth, and income), as well as tax considerations. Clients may impose reasonable restrictions on investing in certain
securities, types of securities, or industry sectors. Fees pertaining to this service are outlined in Item 5 of this brochure.
Project Based Financial Planning Services
We provide project based financial planning services on topics such as retirement planning, risk management, college
savings, cash flow, debt management, work benefits, and estate and incapacity planning.
Financial planning involves an evaluation of a Client's current and future financial state by using currently known
variables to predict future cash flows, asset values, and withdrawal plans. The key defining aspect of financial planning is
that through the financial planning process, all questions, information, and analysis will be considered as they affect and
are affected by the entire financial and life situation of the Client. Clients purchasing this service will receive a written or
an electronic report, providing the Client with a detailed financial plan designed to achieve his or her stated financial goals
and objectives.
In general, the financial plan will address any various areas of concern. The Client and advisor will work together to select
specific areas to cover.
Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all of our clients. However, specific client financial plans and their implementation
are dependent upon the client Investment Policy Statement which outlines each client’s current situation (income, tax
levels, and risk tolerance levels) and is used to construct a client specific plan to aid in the selection of a portfolio that
matches restrictions, needs, and targets.
Clients are able to specify, within reason, any limitations they would like to place on discretionary authority as it pertains
to individual securities and/or sectors that will be traded in their account, by notating these items on the executed advisory
agreement.
Wrap Fee Programs
We do not participate in wrap fee programs.