A. Description of the Advisory Firm
Wealth Planning Asset Management Limited Liability Company d/b/a WP Asset
Management (hereinafter “WPAM”) is a Limited Liability Company organized in the
State of New Jersey.
The firm was formed in April 2015, and the principal owner is SekharVemparala.
B. Types of Advisory Services
Portfolio Management Services
WPAM offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. WPAM creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client's specific situation. Portfolio management services
include, but are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
WPAM evaluates the current investments of each client with respect to their risk
tolerance levels and time horizon. WPAM will request discretionary authority from
clients in order to select securities and execute transactions without permission from the
client prior to each transaction. Risk tolerance levels are documented in the Investment
Policy Statement, which is given to each client.
WPAM seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of WPAM’s economic,
investment or other financial interests. To meet its fiduciary obligations, WPAM
attempts to avoid, among other things, investment or trading practices that
systematically advantage or disadvantage certain client portfolios, and accordingly,
WPAM’s policy is to seek fair and equitable allocation of investment
opportunities/transactions among its clients to avoid favoring one client over another
over time. It is WPAM’s policy to allocate investment opportunities and transactions it
identifies as being appropriate and prudent, including initial public offerings ("IPOs")
and other investment opportunities that might have a limited supply, among its clients
on a fair and equitable basis over time.
Selection of Other Advisers
WPAM has discretion to choose third-party investment advisers to manage all or a
portion of the client's assets. Before selecting other advisers for clients, WPAM will
always ensure those other advisers are properly licensed or registered as an investment
adviser. WPAM conducts due diligence on any third-party investment adviser, which
may involve one or more of the following: phone calls, meetings and review of the third-
party
adviser's performance and investment strategy. WPAM then makes investments
with a third-party investment adviser by investing with the third-party adviser. These
investments may be allocated either through the third-party adviser's fund or through a
separately managed account managed by such third party adviser on behalf of WPAM's
client. WPAM may also allocate among one or more private equity funds or private
equity fund advisers. WPAM will review the ongoing performance of the third-party
adviser as a portion of the client's portfolio.
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning.
Services Limited to Specific Types of Investments
WPAM generally limits its investment advice to mutual funds, fixed income securities,
real estate funds (including REITs), insurance products including annuities, equities,
hedge funds, private equity funds, ETFs (including ETFs in the gold and precious metal
sectors), treasury inflation protected/inflation linked bonds, non-U.S. securities, venture
capital funds and private placements. WPAM may use other securities as well to help
diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
WPAM will tailor a program for each individual client. WPAM will render advice
through client interviews based on age, net-worth, client goals and objectives,
investment horizon, tax needs, risk tolerance and other qualitative criteria. This will
include an interview session to get to know the client’s specific needs and requirements
as well as a plan that will be executed by WPAM on behalf of the client. WPAM may use
“model portfolios” together with a specific set of recommendations for each client based
on their personal restrictions, needs, and targets. Clients may impose restrictions in
investing in certain securities or types of securities in accordance with their values or
beliefs. However, if the restrictions prevent WPAM from properly servicing the client
account, or if the restrictions would require WPAM to deviate from its standard suite of
services, WPAM reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee
that includes management fees, transaction costs, fund expenses, and other
administrative fees. WPAM does not participate in any wrap fee programs.
E. Assets Under Management
WPAM has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$140,617,109 $2,695,806 December 2023