AssetGrade seeks to provide clients with an experience that addresses a client’s financial concerns
in a holistic manner. The Firm anticipates being able to provide clients an intimate experience
and direct interaction with their adviser to address the client’s current income, expenses, assets
and liabilities. By reviewing these silos, the Firm will provide the client with an AssetGrade and
will seek strategies to improve that grade.
AssetGrade offers a variety of advisory services, which include financial planning, consulting,
retirement plan consulting, and investment and wealth management services. Prior to the
rendering of any of the foregoing advisory services, clients are required to enter into one or more
written agreements with AssetGrade setting forth the relevant terms and conditions of the
advisory relationship (the “Agreement”).
AssetGrade has been registered as an investment adviser since September 2013 and is owned by
Patrick Cote Corp., Susan Powers, and Katherine Hennessy. As of December 31, 2023 AssetGrade,
had approximately $254,809,075 in regulatory assets under management, comprised of
$250,717,043 of assets under management managed on a discretionary basis and $4,092,032 of
assets under management managed on a non-discretionary basis.
While this brochure generally describes the business of AssetGrade, certain sections also discuss
the activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or
other persons occupying a similar status or performing similar functions), employees or any other
person who provides investment advice on AssetGrade’s behalf and is subject to the Firm’s
supervision or control.
Financial Planning and Consulting Services
AssetGrade offers clients a range of financial planning and consulting services, addressing a
variety of investment and non-investment related matters. These services, which are not offered
on a stand-alone basis, are offered in conjunction with investment portfolio management as part
of a comprehensive wealth management engagement (as described below). These services may
include the following:
• Cash Flow Forecasting, including projecting future cash flows to determine how income
impacts a client’s ability to achieve financial goals;
• Asset Allocation, including recommendation on implementing an investment strategy that
attempts to balance investment risk with potential growth;
• Retirement Planning, including recommendations with respect to savings and investments
required to support a client’s spending needs in retirement;
• Estate Planning, including analysis of exposure to estate tax and consultation on initiating
new and evaluating existing estate plans;
• Financial Reporting, including producing statements that set forth a client’s financial status;
• Investment Consulting, including advice on investment strategies, asset selection, and
portfolio design; and
• Risk Management, including analysis of a client’s exposure to risks that could have an
adverse impact on a client’s financial matters.
These services typically include between ten to forty hours of services in the first year of a client’s
engagement with the Firm, and from ten to forty hours of service per year in subsequent years of
a client’s engagement with the Firm.
In performing these services, AssetGrade is not required to verify any information received from
the client or from the client’s other professionals (e.g., attorneys, accountants, etc.) and is
expressly authorized to rely on such information. Clients are advised that it remains their
responsibility to promptly notify the Firm of any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating or revising AssetGrade’s previous
recommendations and/or services.
AssetGrade may recommend the services of itself and/or other professionals to implement its
recommendations. Clients are advised that a conflict of interest exists if
clients engage AssetGrade
to provide additional fee-based services. Clients retain absolute discretion over all decisions
regarding implementation and are under no obligation to act upon any of the recommendations
made by AssetGrade under a financial planning or consulting engagement or to engage the
services of any such recommended professionals, including AssetGrade itself.
Investment Management and Wealth Management Services
AssetGrade manages client investment portfolios on a discretionary or non-discretionary basis.
For non-discretionary accounts, it is important to note that the ultimate decision to buy or sell
assets within such an account lies with the investor. Further, AssetGrade may provide clients
with wealth management services which generally include a broad range of comprehensive
financial planning and consulting services in addition to the aforementioned discretionary
and/or non-discretionary management of investment portfolios.
AssetGrade primarily allocates client assets among various mutual funds, exchange-traded funds
(“ETFs”), individual debt and equity securities and options, as well as the securities components
of variable annuities and variable life insurance contracts, in accordance with the investment
objectives of its individual clients. Where appropriate, the Firm may also provide advice about
any type of legacy position or other investment held in client portfolios.
Clients may also engage AssetGrade to advise on certain investment products that are not
maintained at their primary custodian, such as assets held in employer sponsored retirement
plans and qualified tuition plans (i.e., 529 plans). In these situations, AssetGrade directs or
recommends the allocation of client assets among the various investment options available with
the product. These assets are generally maintained at the custodian designated by the product’s
provider.
AssetGrade tailors its advisory services to meet the needs of its individual clients and
continuously seeks to ensure that client portfolios are managed in a manner consistent with their
specific investment profiles. AssetGrade consults with clients on an initial and ongoing basis to
determine their specific risk tolerance, time horizon, liquidity constraints and other qualitative
factors relevant to the management of their portfolios. Clients are advised to promptly notify
AssetGrade if there are changes in their financial situation or if they wish to place any limitations
on the management of their portfolios. Clients may impose reasonable restrictions or mandates
on the management of their accounts if AssetGrade determines, in its sole discretion, the
conditions would not materially impact the performance of a management strategy or prove
overly burdensome to the Firm’s management efforts. AssetGrade does not participate in a wrap
fee program.
Retirement Plan Consulting Services
AssetGrade provides various consulting services to qualified employee benefit plans and their
fiduciaries. This suite of institutional services is designed to assist plan sponsors in structuring,
managing and optimizing their corporate retirement plans. Each engagement is individually
negotiated and customized and may include any or all of the following services: Plan Design and
Strategy; Plan Review and Evaluation; Executive Planning and Benefits; Investment Management
and Review; Plan Fee and Cost Analysis; Retirement Plan Committee Consultation; Fiduciary
and Compliance; and Legacy Plan Services.
As disclosed in the Agreement, certain of the foregoing services are provided by AssetGrade as a
fiduciary under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
In accordance with ERISA Section 408(b)(2), each plan sponsor is provided with a written
description of AssetGrade’s fiduciary status, the specific services to be rendered and all direct
and indirect compensation the Firm reasonably expects under the engagement.
Educational Seminars/Workshops
AssetGrade provides periodic educational seminars and workshops to clients.