Overview
Description of Advisory Firm
American Fundstars Financial Group LLC (primary business name: American Fundstars) is an
investment adviser registered with the SEC. This disclosure brochure is being provided to you
pursuant to Section 204 of the Investment Advisers Act of 1940, as amended (“Advisers Act”).
American Fundstars is also registered with the SEC and FINRA as a broker dealer. In addition,
American Fundstars is an insurance agency licensed with California Department of Insurance
(doing business as American Fundstars Insurance Agency).
The principal owners of American Fundstars are Fan Feng, Yiqi Wang, and Leo Zhou.
American Fundstars has $177,119,330 client assets under management as of December 31, 2023,
of which $9,610,092 is managed on a discretionary basis and $167,509,238 is managed on a non-
discretionary basis.
Types of Advisory Services
American Fundstars will provide continuous advice to a client regarding the investment of client
funds based on the individual needs of the client. We will take the following steps to create and
manage an investment portfolio for a client:
1. Create Investor Profile. We will meet and personally discuss with a client to understand
the client’s particular circumstances so that we can establish goals and objectives of the
client. During the process, we will determine the client’s individual objectives, time
horizon, risk tolerance, and liquidity needs. We will also review and discuss a client’s
prior investment history, family composition and background. We will input these detailed
financial information and pertinent data on a risk profile worksheet to enable us to
determine the appropriate investment guidelines, risk tolerance and other factors that will
be useful in determining suitability of investments.
2. Portfolio Management Selection. Once the investor profile and analysis are completed, we
will develop an investment strategy with the client to address specific investment styles
and allocation of client’s assets and create and manage an investment portfolio for the client.
We will diversify the client’s portfolio. Investments are determined based upon the client’s
investment objectives, risk tolerance, net worth, net income and other various suitability
factors. We manage the client’s accounts on an individualized basis. Clients may impose
investment restrictions and guidelines. Therefore, performance of portfolios with the same
investment objective may differ among clients of American Fundstars.
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Third-Party Advisers
In addition to creating and managing clients’ portfolio, we will also use third-party advisers.
We
will enter into agreements with various non-affiliated investment advisers to offer asset allocation
and asset management services to our clients. We will assist the client in choosing appropriate
investment advisers based on investment objectives, setting investment restrictions and limitations,
and reviewing performance of investment advisers at least quarterly. American Fundstars will
receive compensation from non-affiliated investment advisers in exchange for introducing clients
to them. Compensation to American Fundstars will be in the form of a percentage of the fee
charged to the client by the non-affiliated investment adviser for its services. These fees will
usually be calculated as a percentage of assets under management. The relationship with the non-
affiliated investment advisers will be clearly communicated to all clients in a disclosure statement
provided by the non-affiliated investment adviser and/or American Fundstars.
We will monitor the performance of the non-affiliated investment advisers. If we determine that
a particular investment adviser is not providing appropriate investment management services to
the client, we will raise the issue with the adviser and may advise the client to change investment
advisers, but ultimately, whether to stay with an existing investment adviser or change to a new
investment adviser will be solely at the discretion of the client.
Wrap Fee Programs
American Fundstars does not participate in or sponsor any wrap fee programs.
Conflicts of Interest Disclosure (California Code of Regulations (CCR) Section 260.238(k))
California requires investment advisers to disclose to clients and prospective clients the potential
conflicts of interest between themselves and their client’s best interest (CCR Section 260.238(k)).
A material conflict of interest exists when the firm, its representatives or its employees could
reasonably be expected to be impaired in rendering unbiased or objective advice. Conflicts of
interest generally include compensation arrangements, other industry activities or affiliations or
participation in client transactions.
For clients who are being introduced to non-affiliated investment advisers, we will disclose to
them that a material conflict exists between the interests of our firm and the interests of our client,
because we will receive compensation from non-affiliated investment advisers in exchange for
introducing clients to them. The client is under no obligation to act upon our recommendation. If
the client elects to act on any of the recommendations, the client is under no obligation to effect
the transaction through our firm.