Overview
ProFocus Incorporated is an investment advisor firm registered with the U.S. Securities and
Exchange Commission, since May 2022. Previously, ProFocus Incorporated was registered with
the Arizona securities regulators, since August 1997, and the Virginia securities regulators, since
May 2018.
The principal owner of ProFocus Incorporated is Michael M. Smith, Member.
Advisory Services
ProFocus Incorporated’s (“ProFocus” or “Advisor”) principal service is providing fee-based
investment advisory services and financial planning services. The Advisor practices custom
management of portfolios, on a discretionary basis, according to the client’s objectives. The
Advisor’s primary approach is to use a tactical allocation strategy aimed at reducing risk and
increasing performance. The Advisor may use exchange listed securities (especially dividend
paying stocks), exchange traded master limited partnerships, ETFs, foreign securities (ADRs),
corporate debt securities, commercial paper, municipal securities, and United States government
securities to accomplish this objective. The Advisor may recommend, on occasion, redistributing
investment allocations to diversify the portfolio in an effort to reduce risk and increase
performance. The Advisor may recommend specific stocks to increase sector weighting and/or
dividend potential. The Advisor may recommend employing cash positions as a possible hedge
against market movement which may adversely affect the portfolio. The Advisor may recommend
selling positions for reasons that include, but are not limited to, harvesting capital
gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position(s) in the portfolio, change in risk tolerance of client, or any risk
deemed unacceptable for the client’s risk tolerance.
Financial Planning and Business Management Services
In addition to investment supervisory services, ProFocus provides Financial Planning and Business
Management Services to some of its clients. The Advisor’s Financial Planning services may
include recommendations for portfolio customization based on their client’s investment objectives,
goals and financial situation. Financial Planning Services may also include recommendations
relating to investment strategies as well as tailored investment advice. Business Management
Services may include strategic advice on how to position companies for growth, investment advice,
real estate transaction consulting, general insurance advice, and the development of strategic plans.
ProFocus will tailor its advisory services to its client’s individual needs based on meetings and
conversations with the client. If clients wish to impose certain restrictions on investing in certain
securities or types of securities, the Advisor will address those restrictions with the client to have
a clear understanding of the client’s requirements.
ProFocus does not provide portfolio management services to wrap fee programs.
ProFocus manages client assets and as of December 31, 2022 had $114,000,000 in discretionary,
and $0 in non-discretionary, client assets under management.
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