Overview
Introduction
In this brochure, references to “we,” “us,” “our,” or “our firm” refer to DS Investment Advisors
LLC. Individuals who serve as our directors, officers, and employees are referred to as our
“representatives.” Our firm’s clients and prospective clients are referred to as “you,” “your” or
“our clients.” This brochure contains important information. We encourage you to read it
carefully and to ask questions if there is any information that you do not understand.
Our Owners and Principals
DS Investment Advisors LLC is a Michigan limited liability company founded in March 2022 by
its sole owner, Carla M. Dells. Carla has substantial business experience and education in
providing investment advice and investment management services for investors, as summarized
in supplemental brochure that accompanies this firm brochure.
Advisory Services
We primarily provide investment management services. Our services may include the creation,
modification, and maintenance of investment policy statements used to manage our clients’
accounts. Through an investment policy statement, we will help you define your investment
goals, risk tolerance, income needs, and service provider expectations. We also review, and can
discuss with you, the investment criteria, investment and financial research, and other parameters
that we use to select the types of investment securities for your account.
While
we manage most of our client’s accounts based on similar investment strategies suitable
for similar investment objectives, we will take your personal financial circumstances into ac-
count in formulating our advice and investment decisions. Based upon the information you
provide, we will consider many factors such as your income and expenses, assets, and other
financial resources, financial or special needs, investment goals, anticipated investment time
horizon, and other personal financial circumstances. If you have investments held in other
accounts not under our management, we will take those investments into consideration if you tell
us about them. In managing your account, we will take income tax planning into consideration if
you provide us with your historical, current, and anticipated tax-related information. If you
desire, we will coordinate our investment decision-making with your tax accountant or preparer.
We rely upon you to keep us up to date about changes in your personal circumstances.
Our investment management agreement contains your authorization for us to manage your
account on a discretionary basis. It also contains important terms and conditions governing our
services, our fees, and our obligations to you.
DS Investment Advisors LLC Firm Brochure 2
Assets Under Management
We are applying for registration and as such do not have initial assets to report.