A. Firm Information
Weis Advisory was established as an LLC and registered as a state level advisor in April of 2015. In 2022, the
firm to converted to an SEC registered investment Advisor.
The President, Chief Compliance Officer and 100% owner of Weis Advisory is Tom Weissenburger. Tom
graduated from the University of Northern Iowa in 1983 and began his professional career as a high school
mathematics teacher. His problem-solving expertise, aptitude for numbers and teaching experience provided a
logical transition to a career focused on helping individuals plan and achieve their personal financial goals.
Tom has worked to develop personal relationships with clients to best serve their individual needs. He has won
numerous awards and accolades including a designation as a Registered Financial Consultant (RFC) - a
distinguished honor which speaks to his integrity and experience in the profession. As times have changed,
Tom’s commitment to personal growth, education, and quality service for clients has remained the same.
Weis Advisory acts as a fiduciary to Clients, as defined under applicable laws and regulations. As such, each
recommendation made as part of the advisory services is based on the belief that the recommendation is in the
Client's best interest. Our fiduciary commitment to each Client is further described in our Code of Ethics. For
more information regarding our Code of Ethics, please see “Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.”
B. Advisory Services Offered
Weis Advisory provides fee-based investment advisory services for compensation primarily to high-net worth
individuals as well as individuals. Portfolio management services include, but are not limited to, the following:
• Investment Strategy
• Asset Allocation
• Risk Tolerance
• Personal investment policy
• Asset Selection
• Regular Portfolio Monitoring
Investment adviser representatives (IAR) are restricted to providing services and charging fees in accordance
with the descriptions detailed in this document and the account agreement. However, the exact service and fees
charged to a particular client are dependent upon the IAR that is working with the client. Investment adviser
representatives are instructed to consider the individual needs of each client when recommending an advisory
platform. Investment strategies and recommendations are tailored to the individual needs of each client.
The investment adviser representatives associated with Weis Advisory are appropriately licensed, and
authorized to provide advisory services on behalf of Weis Advisory. Investment Adviser Representatives
associated with Weis Advisory are also be registered representatives of LPL Financial. Any securities
transactions executed by investment adviser representatives of Weis Advisory in their capacity of a registered
representative of LPL Financial shall be directed to LPL Financial. However, clients retain the right to execute
securities transaction through the broker/dealer of their choice. Weis Advisory and LPL Financial are not affiliated
legal entities.
Any and all material conflicts of interest are disclosed herein.
Investment Management Services
Weis Advisory, through its investment advisor representatives, provides ongoing investment advice and
management on assets in the client’s custodial accounts. Advice may be discretionary or non-discretionary as
indicated in the client account agreement. More specific information and acknowledgements are further detailed
on the account application. The advice is tailored to the individual needs of the client based on the investment
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objective chosen by the client in order to help assist clients in attempting to meet their financial goals. Accounts
are reviewed on a regular basis and rebalanced as necessary according to each client’s investment profile.
Securities transactions in advisory accounts are generally executed through LPL Financial as the qualified
custodian and broker/dealer. Investment adviser representatives may also maintain advisory accounts at other
third party
custodians. However, investment adviser representatives do not maintain discretionary authority in
determining the broker/dealer with whom orders for the purchase and sale of securities are placed for execution
or the commission rates at which such transactions are effected.
Financial Planning Services
Financial planning services are incorporated as part of our asset management services, Weis Advisory provides
personal financial planning tailored to the individual advisory program managed on behalf of each client. The
services provided take into account information collected from the client such as financial status, investment
objectives and tax status, among other data. Weis may also refer Clients to an accountant, attorney or other
specialists, as appropriate for their unique situation.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, a recommendation to engage the Advisor for investment management
services or to increase the level of investment assets with the Advisor would pose a conflict, as it would increase
the advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made by the
Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under
no obligation to execute the transaction through the
Advisor.
Retirement Plan Consulting
Investment advisor representatives provide services to clients that are trustees or other fiduciaries to retirement
plans (“Plans”) by providing fee-based consulting and/or advisory services. Investment advisor representatives
may perform one or more of the following services, as selected by the client in the client agreement:
• Assistance in the preparation or review of an investment policy statement (“IPS”) for the Plan based upon
consultation with client to ascertain Plan’s investment objectives and constraints.
• Acting as a liaison between the Plan and service providers, product sponsors or vendors.
• Ongoing monitoring of investment manager(s) or investments in relation to the criteria specified in the
Plan’s IPS or other written guidelines provided by the client to IAR.
• Preparation of reports describing the performance of Plan investment manager(s) or investments, as well
as comparing the performance to benchmarks.
• Ongoing recommendations, for consideration and selection by client, about specific investments to be held
by the Plan or, in the case of a participant-directed defined contribution plan, to be made available as
investment options under the Plan.
• Education or training for the members of the Plan investment committee with regard to various matters,
including plan features, retirement readiness matters, service on the committee, and fiduciary
responsibilities.
• Assistance in enrolling Plan participants in the Plan, including conducting an agreed upon number of
enrollment meetings. As part of such meetings, IARs may provide participants with information about the
Plan, which may include information on the benefits of Plan participation, the benefits of increasing Plan
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contributions, the impact of pre-retirement withdrawals on retirement income, the terms of the Plan and
the operation of the Plan.
If the plan makes available publicly traded stock (company stock) as an investment option under the plan,
investment advisor representatives do not provide advice regarding company stock and are not responsible for the
decision to offer company stock as an investment option.
In addition, if participants are able to invest through an individual brokerage account, or obtain participant loans,
investment advisor representatives do not provide individualized advice regarding plan assets unless by a separate
individual agreement.
Such services provided as an investment advisor are subject to the Investment Advisers Act of 1940 (“Advisers
Act”), and the advisor is a fiduciary under the Advisers Act with respect to such services. In addition, if client
elects to engage an investment advisor representative to perform ongoing investment monitoring and
ongoing investment recommendation services to a Plan subject to ERISA in the client agreement, such services
will constitute “investment advice” under Section 3(21) of ERISA for non-discretionary advice or Section 3(38) of
ERISA for discretionary advice. Therefore, the investment advisor representative will be deemed an fiduciary
under ERISA.
If an investment advisor representative is engaged to perform services other than ongoing investment monitoring
and recommendations, such as designing a general investment strategy, those services are not “investment
advice” under ERISA and therefore, the investment advisor representative will not be a “fiduciary” under ERISA
with respect to those other services.
C. Client Account Management
Prior to engaging Weis to provide investment advisory services, each Client is required to enter into an
investment advisory agreement(s) with the Advisor that defines the terms, conditions, authority and
responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Weis, in connection with the Client, defines a strategy that seeks
to achieve the Client’s goals. The strategy is designed to address the Client’s personal goals, investment
goals, and both long-term and short-term objectives.
• Asset Allocation – Weis will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance of risk for each Client.
• Portfolio Construction – Weis will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
• Investment Management and Supervision – Weis will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
A wrap fee program is a comprehensive advisory account with a single fee that covers a bundle of services;
such as, portfolio management, advice, and investment research as well as trade execution, custody and
reporting fee. The fee is not based directly upon advisory services or the execution of transactions.
Investment management services are provided directly by Weis.
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E. Assets Under Management
Assets under management will be updated within 90 of the December 31 fiscal year-end. As of December 31,
2022, Weis manages approximately the following assets:
Assets Under Management Assets
Discretionary Assets $129,68,000
Non-Discretionary Assets $13,995,000
Total $143,693,000
Clients may request more current information at any time by contacting the Advisor.