We are dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. Our firm is a limited liability company formed in the State of Texas. Our firm has been
in business as an investment adviser since 2015 and is solely owned by Russell Gebhard.
Description of the Types of Advisory Services We Offer
Wrap Comprehensive and Comprehensive Portfolio Management:
Our Wrap Comprehensive and Comprehensive Portfolio Management service encompasses asset
management as well as providing financial planning/financial consulting to clients. It is designed to assist
clients in meeting their financial goals through the use of financial investments. We conduct at least one,
but sometimes more than one meeting (in person, if possible, otherwise via telephone conference) with
clients in order to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what we learn, we propose an investment approach to the client. We may
propose an investment portfolio, consisting of exchange traded funds (“ETFs”), mutual funds, individual
stocks or bonds, or other securities. Upon the client’s agreement to the proposed investment plan, we
collaborate with the client to establish or transfer investment accounts so that we can manage the client’s
portfolio. Once the relevant accounts are under our management, we review such accounts on a regular
basis and at least quarterly. We may periodically rebalance or adjust client accounts under our
management. If the client experiences any significant changes to his/her financial or personal
circumstances, the client must notify us so that we can consider such information in managing the client’s
investments. Our portfolio management accounts consist of Comprehensive (you pay for ticket and other
charges for trades executed in your account) and Wrap Comprehensive (you will not incur transaction
costs for trades executed in your account) accounts. As a result of your advisor executing transactions
with no cost to you, wrap comprehensive fees are typically higher than comprehensive advisory fees.
If you decide to implement our recommendations, we will help you open a custodial account(s). The
funds in your account will generally be held in a separate account, in your name, with an independent
custodian, and not with us. SWA recommends that our clients use LPL Financial LLC, Charles Schwab &
Co., Inc., all are FINRA-registered broker-dealers, member SIPC, as qualified custodians.
You will enter into a separate custodial agreement with the custodian which authorizes the custodian to
take instructions from [us/you] regarding all investment decisions for your account. We will select the
securities bought and sold and the amount to be bought and sold, within the parameters of the
objectives and risk tolerance of your account. You will be notified of any purchases or sales through
trade confirmations and statements that are provided by the custodian. These statements list the total
value of the account, itemize all transaction activity, and list the types, amounts, and total value of
securities held.
You will at all times maintain full and complete ownership rights to all assets held in your account,
including the right to withdraw securities or cash, proxy voting and receiving transaction confirmations.
Financial Planning & Consulting:
We provide a variety of financial planning and consulting services to individuals, families, and other clients
regarding the management of their financial resources based upon an analysis of the client’s current
situation, goals, and objectives. Generally, such financial planning services will involve preparing a
financial plan or rendering a financial consultation for clients based on the client’s financial goals and
objectives. This planning or consulting may encompass one or more of the following areas: Investment
Planning, Retirement Planning, Estate Planning, Charitable Planning, Education Planning, Corporate and
Personal Tax Planning, Cost Segregation Study, Corporate Structure, Real Estate Analysis, Mortgage/Debt
Analysis, Insurance Analysis, Lines of Credit Evaluation, Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. For example,
recommendations may be made that the clients begin or revise investment programs, create or revise
wills or trusts, obtain or revise insurance coverage, commence or alter retirement savings, or establish
education or charitable giving programs. It should also be noted that we refer clients to an accountant,
attorney or other specialist, as necessary for non-advisory related services. For written financial planning
engagements, we provide our clients with a written summary of their financial situation, observations,
and recommendations. For financial consulting engagements, we usually do not provide our clients with
a written summary of our observations and recommendations as the process is less formal than our
planning service. Plans or consultations are typically completed within six (6) months of the client signing
a contract with us, assuming that all the information and documents we request from the client are
provided to us promptly. Implementation of the recommendations will be at the discretion of the client.
Educational Seminars:
We offer clients the opportunity to attend educational seminars hosted by advisors from our firm. The
seminars will cover a range of topics which will include but are not limited to the following:
• General: We will discuss how individuals may live within their means, save more, and spend less.
This discussion will also touch on budgeting, creating an emergency fund, and basic financial
planning.
• Market Overview: Presentation of data pertaining to stock market performance in the previous
year, economic factors, and outlook for the coming year.
• Estate Planning: We will explore various estate-planning issues such as wills, the need for a
durable power of attorney for health care, using a financial power of attorney, and when a trust
makes sense. Additionally, we will discuss using life insurance, the potential impact of estate
taxes, business succession, and funeral expense planning.
• Retirement: Topics include types and characteristics of various retirement vehicles, projecting
income, expenses and needs, deciding when to retire, retirement lifestyle, budgeting, and money
management during retirement.
• Investments: An emphasis will be placed on familiarizing attendees with investment terminology
and types of investment products to include but not limited to bonds, stocks, mutual funds, and
commodities. In addition to, the distinctions among various asset classes such as value and
growth; large, medium, and small cap; and municipal, corporate and other types of bond
classification.
Retirement Plan Consulting:
We provide retirement plan consulting services to employer plan sponsors on a one-time or ongoing basis.
Generally, such retirement plan consulting services consist of assisting employer plan sponsors in
establishing, monitoring and reviewing their company's participant-directed retirement plan. As the
needs of the plan sponsor dictate, areas of advising could include investment options, plan structure and
participant education.
All retirement plan consulting services shall be in compliance with the applicable state law(s) regulating
retirement plan consulting services. This applies to client accounts that are pension or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and we accept appointments to provide our services to
such accounts, we acknowledge that we are a fiduciary within the meaning of Section 3(21) or Section
3(38) of ERISA (but only with respect to the provision of services described in section 1 of the Retirement
Plan Consulting Agreement).
Sponsored Advisory Programs:
Our firm may provide advisory services through certain programs sponsored by LPL Financial (“LPL”) or
Charles Schwab. Below is a brief description of each advisory program available to our firm. For more
information regarding the advisory programs, including more information on the advisory services and
fees that apply, the types of investments available in the programs and the potential conflicts of interest
presented by the programs please see the respective custodians Form ADV Part 2 or the applicable
program’s Appendix 1 (wrap fee program brochure) and the applicable client agreement.
Optimum Market Portfolios Program (OMP) - LPL
OMP offers clients the ability to participate in a professionally managed asset allocation program using
Optimum Funds Class I shares. Under OMP, client will authorize LPL on a discretionary basis to purchase
and sell Optimum Funds pursuant to investment objectives chosen by the client. Advisor will assist the
client in determining the suitability of OMP for the client and assist the client in setting an appropriate
investment objective. Advisors will have discretion to select a mutual fund asset allocation portfolio
designed by LPL consistent with the client’s investment objective. LPL will have discretion to purchase
and sell Optimum Funds pursuant to the portfolio selected for the client. LPL will also have authority to
rebalance the account.
Personal Wealth Portfolios Program (PWP) - LPL
PWP offers clients an asset management account using asset allocation model portfolios designed by LPL.
Advisor will have discretion for selecting the asset allocation model portfolio based on client’s investment
objective. Advisors will also have discretion for selecting third party money managers (PWP Advisors) or
mutual funds within each asset class of the model portfolio. LPL will function as the overlay portfolio
manager on all PWP accounts and will be authorized to purchase and sell on a discretionary basis mutual
funds and equity and fixed income securities.
Model Wealth Portfolios Program (MWP) - LPL
MWP offers clients a professionally managed mutual fund asset allocation program. We will obtain the
necessary financial data from the client, assist the client in determining the suitability of the MWP
program and assist the client in setting an appropriate investment objective. The Advisor will initiate the
steps necessary to open an MWP account and have discretion to select a model portfolio designed by
LPL’s Research Department consistent with the client’s stated investment objective. LPL’s Research
Department is responsible for selecting the mutual funds within a model portfolio and for making changes
to the mutual funds selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds (including in
certain circumstances exchange traded funds) and to liquidate previously purchased securities. The client
will also authorize LPL to effect rebalancing for MWP accounts.
The MWP program makes available model portfolios designed by strategists other than LPL’s Research
Department. The Advisor will have discretion to choose among the available models designed by LPL and
outside strategists.
Manager Access Select Program - LPL
Manager Access Select provides clients access to the investment advisory services of professional portfolio
management firms for the individual management of client accounts. Advisor will assist client in
identifying a third-party portfolio manager (Portfolio Manager) from a list of Portfolio Managers made
available by LPL. The Portfolio Manager manages client’s assets on a discretionary basis. Advisor will
provide initial
and ongoing assistance regarding the Portfolio Manager selection process.
Guided Wealth Portfolios (GWP) - LPL
GWP offers clients the ability to participate in a centrally managed, algorithm-based investment
program, which is made available to users and clients through a web-based, interactive account
management portal (“Investor Portal”). Investment recommendations to buy and sell exchange-traded
funds and open-end mutual funds are generated through proprietary, automated, computer algorithms
(collectively, the “Algorithm”) of FutureAdvisor, Inc. (“FutureAdvisor”), based upon model portfolios
constructed by LPL and selected for the account as described below (such model portfolio selected for
the account, the “Model Portfolio”). Communications concerning GWP are intended to occur primarily
through electronic means (including but not limited to, through email communications or through the
Investor Portal), although SWA will be available to discuss investment strategies, objectives, or the
account in general in person or via telephone. A preview of the Program (the “Educational Tool”) is
provided for a period of up to forty-five (45) days to help users determine whether they would like to
become advisory clients and receive ongoing financial advice from LPL, FutureAdvisor and SWA by
enrolling in the advisory service (the “Managed Service”). The Educational Tool and Managed Service are
described in more detail in the GWP Program Brochure. Users of the Educational Tool are not
considered to be advisory clients of LPL, FutureAdvisor or SWA, do not enter into an advisory agreement
with LPL, FutureAdvisor or SWA, do not receive ongoing investment advice or supervisions of their
assets, and do not receive any trading services.
55IP – Charles Schwab
55IP provides sub-advised ETF and Mutual Fund actively managed model portfolios through JPMorgan
and Blackrock. The advisor helps the client pick from many portfolio choices based on several risk/return
profiles and 3 main Model Types: Strategic, Tactical and Multi-Asset Income. Exceptional care is taken
for using tax-aware strategies to lower clients’ turnover and taxable gains. The tax-aware strategies used
are transition, loss harvesting and withdrawal. 55IP is accessed through custodian Charles Schwab
Third Party Asset Managers:
We may determine that opening an account with a professional third-party asset manager is in your best
interest. We utilize the services of LPL Financial LLC (“LPL”), SEI Investments, City National Rochdale,
Lockwood and Assetmark as third-party asset managers.
These programs allow you to obtain portfolio management services that typically require higher minimum
account sizes outside of the program. The asset managers selected under these programs will have
discretion to determine the securities they buy and sell within the account, subject to reasonable
restrictions imposed by you. Due to the nature of these programs, each of the independent asset
managers is obligated to provide you with a separate disclosure document. You should carefully review
this document for important and specific program details, including pricing.
Under these programs, we may:
• Assist in the identification of investment objectives.
• Recommend specific investment style and asset allocation strategies.
• Assist in the selection of appropriate money managers and review performance and progress.
• Recommend reallocation among managers or styles within the program.
• Recommend the hiring and firing of money managers utilized by you.
You will receive a separate Form ADV Part 2 from the third-party asset manager that discusses how its
fees and expenses are paid and your relationship with them. The third-party asset manager fees may
be separate from our fees and vary based on the total client assets we have invested. These fees are
separately charged to advisory clients. All fees are disclosed in the Client Agreement and displayed on
quarterly statements. You should read the ADV Part 2 disclosure document of the asset manager you
select for complete details on the charges and fees you will incur and ask us any questions you may have.
Please refer to the ADV Part 2 for LPL, SEI Investments, City National Rochdale, Lockwood and Assetmark
for a complete description of the services offered through these third-party asset managers.
SEI Investments
SWA participates in the Separately Managed Accounts Program sponsored by SEI Investments
Management Corporation. To participate in the Program, SWA, SEI and each client execute a three-party
agreement (hereinafter, a Managed Account Agreement) providing for the management of certain
investor assets in accordance with the terms thereof. By means of the Managed Account Agreement, the
client appoints SWA as its investment advisor to assist the client in selecting an asset diversification
strategy, which includes allocating a percentage of client assets to designated portfolios of separate
securities and which may include a percentage of assets allocated to a portfolio of mutual funds sponsored
by SEI or an affiliate of SEI.
The client appoints SEI to manage the assets in each Separately Managed Account Portfolio in accordance
with a strategy selected by the client together with SWA. SEI may delegate its responsibility for selecting
securities to one or more portfolio managers. Please refer to SEI’s ADV Part 2 disclosure brochure for a
full description of fees.
City National Rochdale
The Wrap Program offered directly through City National Rochdale by SWA offers continuous
management of client accounts on a fully discretionary basis making all security purchase and sale
decisions. Securities transactions are executed through Advisor’s brokerage affiliate, RIM Securities LLC,
a member of FINRA. Clients participating in the City National Rochdale Wrap Program are required to
direct the use of RIM as their broker/dealer. RIM clears all its transactions on a fully disclosed basis
through Pershing LLC, but separate commissions are not charged for securities transactions under the City
National Rochdale Wrap Fee Program. Pershing also serves as the custodian for all client Accounts that
participate in the City National Rochdale Wrap Fee Program. In addition to actively managing client
accounts, the City National Rochdale Wrap Program aid clients in setting investment objectives, as well as
determining appropriate asset allocations. A variety of investment styles may be employed, with client
consultation, with a view to establishing the investment style most appropriate for the client’s investment
objectives.
Lockwood Investment Advisors
Lockwood provides access to individual portfolio managers (“Portfolio Managers”) and investment
advisory and discretionary services to financial planners, certified public accountants, broker- dealers,
registered investment advisers, and other financial advisors (“Firms” or “Firm” in the singular) which, in
turn, provide investment advice and consulting services to their clients.
An affiliate of Lockwood, Pershing LLC (“Pershing”) is a SEC registered broker-dealer that is a member of
the Financial Industry Regulatory Authority (“FINRA”), the Securities Investor Protection Corporation
(“SIPC”) and the New York Stock Exchange (“NYSE”) and provides clearing and custody services for the
Lockwood program described in this Brochure. Another affiliate of Lockwood, Pershing Advisor Solutions
LLC (“Pershing Advisor Solutions”), is a SEC registered broker-dealer that is a member of FINRA and SIPC
and provides retail brokerage services for certain Clients in the Managed360 Program. Lockwood,
Pershing and Pershing Advisor Solutions are affiliated companies, each of which is indirectly owned by
BNY Mellon.
Lockwood’s range of investment offerings includes the following:
• Separately Managed Accounts (“SMA”) – Researched SMA managers and open architecture SMA
managers.
• Lockwood AdvisorFlex Portfolios – A flexible mutual fund and exchange traded fund (“ETF”) wrap
product.
• Lockwood Investment Strategies – A fixed unified managed account (“UMA”) wrap product.
• Lockwood WealthStart Portfolios – A fixed mutual fund and ETF wrap product.
• Lockwood Asset Allocation Portfolios – A fixed mutual fund and ETF wrap product.
• Lockwood/American Funds Core Portfolios – A fixed mutual fund and ETF wrap product constructed
using American Funds mutual funds.
• Lockwood Flexible Unified Managed Account – A flexible UMA wrap product.
• Third Party Strategists – Open architecture mutual fund and ETF models.
AssetMark
AssetMark, Inc. (“AssetMark”) is the sponsor of the AssetMark Platform (“Platform”) through which it
offers its advisory and Platform services to Clients (the “Client”). Representatives of third-party
investment adviser firms (these firms are referred to in this brochure as “Financial Advisory Firms” and
their representatives are referred to as the “Financial Advisors”), consult with Clients to assess their
financial situation and identify their investment objectives in order to implement investment solutions
designed to meet the Client’s financial needs. If the Client and the Financial Advisor choose a Solution
Type (or “Solutions,” described below) managed by ISG or Savos, AssetMark is responsible for the
management of that Solution Type for the Client’s Account (described below). AssetMark also serves as
the investment adviser for the following registered investment companies (“Proprietary Funds”)
available in certain Solution Types under the Platform: 1) GPS I, a series of sub-advised no-load mutual
funds that include the GuideMark® Funds; 2) GPS II, a series of no-load mutual funds that include
GuideMark Funds as well as GuidePath Fund of Funds; and 3) the Savos Investments Trust Dynamic
Hedging Fund (“Savos DHF”), a registered investment company used by Savos to provide risk mitigation
in some Solution Types. AssetMark is responsible for the management of each of these registered
investment companies. However, the Client and the Financial Advisor, and not AssetMark, are
responsible for selecting the Solution Type that uses these investment companies. Current approved
custodian of AssetMark assets is Pershing LLC and AssetMark Trust Company.
Please refer to the ADV Part 2 for LPL, SEI Investments, City National Rochdale, Lockwood Investment
Advisors and Assetmark for a complete description of the fees charged by these third-party asset
managers.
Tailoring of Advisory Services
We offer individualized investment advice to clients utilizing our Comprehensive Portfolio Management
service. Additionally, we offer general investment advice to clients utilizing our Financial Planning &
Consulting, Educational Seminars, and Retirement Plan Consulting services.
Each client has the opportunity to place reasonable restrictions on the types of investments to be held in the
portfolio. Restrictions on investments in certain securities or types of securities may not be possible due
to the level of difficulty this would entail in managing the account. Restrictions would be limited to our
Comprehensive Portfolio Management service. We do not manage assets through our other services.
Participation in Wrap Fee Programs
We offer wrap fee programs as further described in Part 2A, Appendix 1 (the “Wrap Fee Program
Brochure”) of our Brochure. Our wrap fee accounts are managed on an individualized basis according to
the client’s investment objectives, financial goals, risk tolerance, etc. We do not manage wrap
comprehensive fee accounts in a different fashion than comprehensive fee accounts. As further described
in our Wrap Comprehensive Program Brochure, we receive a portion of the wrap fee for our services.
Regulatory Assets Under Management
As of March 30th, 2024, our Registered Investment Advisor manages $509,346,87 on a discretionary basis
and $38,057,332 on a non-discretionary basis.