A. Description of the Advisory Firm
Centennial Advisors, LLC (hereinafter “CA”) is a Limited Liability Company organized in the State of Texas. The firm was
formed in August 2017, and the principal owner is The MKR Group, LLC, which in turn is owned by Michael D. Reese.
Kristin Prieur is CA’s Chief Compliance Officer.
B. Types of Advisory Services
Investment Management Services
CA offers ongoing portfolio management services based on the individual goals, objectives, time horizon, and risk
tolerance of each client. CA creates an Investment Policy Statement for each client, which outlines the client’s current
situation (income, tax levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a portfolio that
matches each client’s specific situation. Portfolio management services include, but are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
CA evaluates the current investments of each client with respect to their risk tolerance levels and time horizon. CA will
request discretionary authority from clients in order to select securities and execute transactions without permission from
the client prior to each transaction. Risk tolerance levels are documented in the Investment Policy Statement, which is
given to each client.
CA seeks to provide that investment decisions are made in accordance with the fiduciary duties owed to its accounts
and without consideration of CA’s economic, investment or other financial interests. To meet its fiduciary obligations,
CA attempts to avoid, among other things, investment, or trading practices that systematically advantage or disadvantage
certain client portfolios, and accordingly, CA’s policy is to seek fair and equitable allocation of investment opportunities/
transactions among its clients to avoid favoring one client over another over time. It is CA’s policy to allocate investment
opportunities and transactions it identifies as being appropriate and prudent among its clients on a fair and equitable
basis over time.
CA may direct clients to third-party investment advisers to manage all or a portion of the client’s assets. Before selecting
other advisers for clients, CA will always ensure those other advisers are properly licensed or registered as an investment
adviser. CA conducts due diligence on any third-party investment adviser, which may involve one or more of the following:
phone calls, meetings and review of the third-party adviser’s performance and investment strategy. CA then makes
investments with a third-party investment adviser by referring the client to the third-party adviser. CA may also allocate
among one or more private equity funds or private equity fund advisers. CA will review the ongoing performance of the
third-party adviser as a portion of the client’s portfolio.
Financial Planning
Financial plans and financial planning may include but are not limited to: investment planning; life insurance; tax concerns;
retirement planning; college planning; and debt/credit planning.
2024 Page 3
Centennial Advisors, LLC. - Version Date: March 2024 Centennial Advisors, LLC Firm Brochure - Form ADV Part 2A | Item 4
Rollover Recommendations
As part of our investment advisory services to you, we may recommend that you withdraw the assets from your employer’s
retirement plan and roll the assets over to an individual retirement account (“IRA”) that we will manage on your behalf.
If you elect to roll the assets
to an IRA that is subject to our management, we will charge you an asset-based fee as set
forth in the agreement you executed with our firm. This practice presents a conflict of interest because persons providing
investment advice on our behalf have an incentive to recommend a rollover to you for the purpose of generating fee-
based compensation rather than solely based on your needs. You are under no obligation, contractually or otherwise,
to complete the rollover. Moreover, if you do complete the rollover, you are under no obligation to have the assets in an
IRA managed by our firm. Many employers permit former employees to keep their retirement assets in their company
plan. Also, current employees can sometimes move assets out of their company plan before they retire or change jobs. In
determining whether to complete the rollover to an IRA, and to the extent the following options are available, you should
consider the costs and benefits of:1)) Leaving the funds in your employer’s (former employer’s) plan; 2) moving the funds
to a new employer’s retirement plan; 3) cashing out and taking a taxable distribution from the plan; and/or 4) rolling the
funds into an IRA rollover account. Each of these options has advantages and disadvantages and before making a change
we encourage you to speak with your CPA and/or tax attorney. Our recommendations may include any of them, depending
on what we feel is in your best interest. We are fiduciaries under the Investment Advisers Act of 1940 and when we provide
investment advice to you regarding your retirement plan account or individual retirement account, we are also fiduciaries
within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. As a fiduciary, we are required to document the reason(s) for
why the recommendation we made is in your best interest.
Services Limited to Specific Types of Investments
CA generally limits its investment advice to individual stocks, mutual funds, fixed income securities, real estate funds
(including REITs), insurance products including annuities, equities, private equity funds, ETFs (including ETFs in the gold and
precious metal sectors), treasury inflation protected/inflation linked bonds and commodities. CA may use other securities
as well to help diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
CA will tailor a program for each individual client. This will include an interview session to get to know the client’s specific
needs and requirements as well as a plan that will be executed by CA on behalf of the client. CA may use model allocations
together with a specific set of recommendations for each client based on their personal restrictions, needs, and targets.
Clients may impose restrictions in investing in certain securities or types of securities in accordance with their values
or beliefs. However, if the restrictions prevent CA from properly servicing the client account, or if the restrictions would
require CA to deviate from its standard suite of services, CA reserves the right to end the relationship.
D. Wrap Fee Programs
CA does not act as a sponsor or portfolio manager to a wrap program.
E. Assets Under Management
CA has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 118,918,920 $0 December 2023
2024 Page 4
Centennial Advisors, LLC. - Version Date: March 2024 Centennial Advisors, LLC Firm Brochure - Form ADV Part 2A | Item 5