A. Firm Information
Portfolio Medics, LLC (“Portfolio Medics” or the “Advisor”) is an SEC registered investment advisor located in the
State of Florida. Portfolio Medics is organized as a Limited Liability Company (LLC) under the laws of Florida.
Portfolio Medics was founded in December 2007, and is owned and operated by John M. Billy Jr. (Managing
Member and Chief Compliance Officer) and John C. Conrath (Managing Member). This Disclosure Brochure
provides information regarding the qualifications, business practices, and the advisory services provided by
Portfolio Medics.
The Advisor serves as a fiduciary to Clients, as defined under applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Our fiduciary commitment is further described in our Code of Ethics. For more information
regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
B. Advisory Services Offered
Portfolio Medics offers investment advisory services to individuals, high net worth individuals, small businesses,
retirement plans and charitable organizations in Florida and other states.
Investment Management Services
Portfolio Medics provides customized investment management solutions for its clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary and non-discretionary investment
management and consulting services. Portfolio Medics works with each Client to identify their investment goals
and objectives as well as risk tolerance and financial situation, which may include investments in investment
strategies or portfolios. Portfolio Medics’ Investment Strategies or Portfolios generally consist of diversified
mutual funds, exchange-traded funds (“ETFs”), individual stocks, bonds, leveraged funds, variable annuities,
independent managers, and other types of investments to achieve the Client’s investment goals. Portfolio may
also use mutual funds offered by Dimensional Fund Advisors LP (“DFA”). DFA mutual funds follow a passive
asset class investment philosophy with low holdings turnover. The DFA fund fees are generally lower than fees
and expenses charged by other fund providers. The Advisor is under no obligation to recommend DFA funds to
Clients and do so only when it is believed to be in the Client’s best interest.
The Advisor will utilize one or more of the following investment strategies or portfolios to implement the Client’s
investment needs:
• Advisor Managed Portfolios (AMP)
• Diversified Fund Allocation (DFA) Portfolios
• Market Trend Strategy (MTS)
• Fee Simple Portfolios
The construction of the investment strategies or portfolios will be determined by the needs and objectives of each
Client. The full details regarding investment strategies or portfolios are discussed with the Client prior to the
engagement of investment management services.
Portfolio Medics’ investment strategies or portfolios can be short-term or long-term focused. The Advisor may buy,
sell or re-allocate positions that have been held less than one year to meet the objectives of the investment
strategies or portfolios for the Client, or due to market conditions. Portfolio Medics will construct, implement and
monitor the investment strategies or portfolios to ensure they meet the goals, objectives, circumstances, and risk
tolerance agreed to by the Client. Please Note: Each Client will have the opportunity to place reasonable
restrictions on the types of investments to be held in their respective investment strategies or portfolios, but each
request is subject to acceptance by the Advisor.
Portfolio Medics evaluates and selects investments for inclusion in investment strategies or portfolios only after
applying its internal due diligence process. Portfolio Medics may recommend, on occasion, redistributing
investment allocations to diversify the investment strategies or portfolios. Portfolio Medics may sell positions for
reasons that include, but not limited to, harvesting capital gains or losses, business or sector risk exposure,
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change in the Client’s risk tolerance, generating cash to meet the Client’s needs, or any risk deemed
unacceptable for the Client’s risk tolerance.
Use of Independent Managers - Portfolio Medics may recommend that a Client utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) for all or a portfolio of a
Client’s investment portfolio. In such instances, the Client may be required to authorize enter into an advisory
agreement with
the Independent Manager[s] that defines the terms in which the Independent Manager[s] will
provide investment management and related services. The Advisor may also assist in the development of the
initial policy recommendations and managing the ongoing Client relationship. The Advisor will perform initial and
ongoing oversight and due diligence over the selected Independent Manager[s] to ensure the Independent
Managers’ strategies and target allocations remain aligned with its clients’ investment objectives and overall best
interests. The Client, prior to entering into an agreement with unaffiliated investment manager[s] or investment
platform[s], will be provided with the Independent Manager's Form ADV 2A (or a brochure that makes the
appropriate disclosures).
At no time will Portfolio Medics accept or maintain custody of a client’s funds or securities. All Client assets will
be managed within their designated account[s] at the Custodian, pursuant to the Client investment advisory
agreement. For additional information, please see Item 12 – Brokerage Practices and Item 15 - Custody.
Financial Planning Services
Portfolio Medics provides a variety of financial planning services to individuals and families, pursuant to a written
financial planning agreement. Services are offered in several areas of a client’s financial situation, depending on
their goals, objectives and financial situation.
Generally, such financial planning services will involve preparing a financial plan based on the Client’s financial
goals and objectives. This planning may encompass one or more areas of need, including, but not limited to
investment planning, retirement planning, personal savings, education savings, insurance needs and other areas
of a client’s financial situation.
A financial plan developed for the Client will usually include general recommendations for a course of activity or
specific actions to be taken by the Client. For example, recommendations may be made that the Client start or
revise their investment programs, commence or alter retirement savings, establish education savings and/or
charitable giving programs. Portfolio Medics may also refer Clients to an accountant, attorney or another
specialist, as appropriate for their unique situation. For certain financial planning engagements, the Advisor will
provide a written summary of Client’s financial situation, observations, and recommendations. For consulting or
ad-hoc engagements, the Advisor may not provide a written summary. Plans are typically completed within six
months of contract date, assuming all information and documents requested are provided promptly.
Financial planning recommendations may pose a potential conflict between the interests of the Advisor and the
interests of the Client. For example, a recommendation to engage the Advisor for investment management
services or to increase the level of investment assets with the Advisor would pose a conflict, as it would increase
the advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made by the
Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through
the Advisor.
Signal Services
Portfolio Medics LLC, provides trading signals through Herbert Friedman.
C. Client Account Management
Prior to engaging Portfolio Medics to provide investment advisory services, each Client is required to enter into
one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
parties. These services may include:
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• Asset Allocation – Portfolio Medics will allocate Client assets to meet the investment objectives, time
horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Portfolio Medics will develop and or allocate Clients to a portfolio for the Client
that is intended to meet the stated goals and objectives of the Client.
• Investment Management and Supervision – Portfolio Medics will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Portfolio Medics does not manage or place Client assets into a wrap fee program. Investment management
services are provided directly by Portfolio Medics.
E. Assets Under Management
As of December 31, 2022, Portfolio Medics manages the following assets:
Discretionary Assets $489,974,877.00
Non-Discretionary Assets $7,634,188.00
Total Assets Under Management $497,609,065.00
Clients may request more current information at any time by contacting the Advisor.