Our firm provides individuals and other types of clients with a wide array of investment advisory services. Our
firm is a limited liability company formed under the laws of the State of California in 2021 and has been in
business as an investment adviser since that time. Our firm is owned by Todd M. Crane, D. Scott Crane, Alex J.
Crane, Jeff A. Crane, and Crane Family Trust DTD 11/25/1988 (trustees Donald B. Crane and Monsie C. Crane).
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment transactions,
compensation and any other matters related to investment decisions made by our firm or its representatives.
As a fiduciary, it is our duty to always act in the client’s best interest. This is accomplished in part by knowing
our client. Our firm has established a service-oriented advisory practice with open lines of communication for
many different types of clients to help meet their financial goals while remaining sensitive to risk tolerance and
time horizons. Working with clients to understand their investment objectives while educating them about our
process, facilitates the kind of working relationship we value.
Types of Advisory Services Offered
Comprehensive Portfolio Management: As part of our Comprehensive Portfolio Management service clients
will be provided asset management and financial planning or consulting services. This service is designed to
assist clients in meeting their financial goals using a financial plan or consultation. Our firm will gather Client
data to understand their current financial situation, existing resources, financial goals, and tolerance for risk.
Based on what is learned, an investment approach is presented to the client, consisting of individual stocks,
bonds, ETFs, options, mutual funds and other public and private securities or investments. Once the
appropriate portfolio has been determined, portfolios are continuously and regularly monitored, and if
necessary, rebalanced based upon the client’s individual needs, stated goals and objectives. Upon client request,
our firm provides a summary of observations and recommendations for the planning or consulting aspects of
this service.
Standalone Financial Planning & Consulting: Our firm provides a variety of standalone financial planning
and consulting services to clients for the management of financial resources based upon an analysis of current
situation, goals, and objectives. Financial planning services will typically involve preparing a financial plan,
providing planning recommendations, or rendering a financial consultation for clients based on the client’s
financial goals and objectives. This planning or consulting may encompass Investment Planning, Retirement
Planning, Estate Planning, Charitable Planning, Education Planning, Personal Tax Planning, Corporate
Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Held-Away Portfolio Advice, or
Business and Personal Financial Planning. Financial plans or consultations rendered to clients usually include
general recommendations for a course of activity or specific actions to be taken by the clients. Clients may be
provided a written report as part of the financial planning or consulting service. Implementation of the
recommendations will be at the discretion of the client. Initial plans and/or consultations are rendered to
clients within six months of engagement, assuming that all requested information and documents are provided
to our firm promptly by the Client.
Retirement Plan Consulting: Our firm provides retirement plan consulting services to employer plan
sponsors on an ongoing basis. Generally,
such consulting services consist of assisting employer plan sponsors
in establishing, monitoring, and reviewing their company's participant-directed retirement plan. As the needs
of the plan sponsor dictate, areas of advising may include:
Establishing an Investment Policy Statement – Our firm will assist in the development of a statement that
summarizes the investment goals and objectives along with the broad strategies to be employed to meet
the objectives.
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing investment options
and make recommendations for appropriate changes.
ADV Part 2A – Firm Brochure Page 5 Crane & Associates Wealth Management
Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation models to
aid Participants in developing strategies to meet their investment objectives, time horizon, financial
situation, and risk tolerance.
Investment Monitoring – Our firm will monitor the performance of the investments and notify the client
in the event of over/underperformance and in times of market volatility.
Participant Education – Our firm will provide opportunities to educate plan participants about their
retirement plan offerings, different investment options, and general guidance on allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services with
respect to the following types of assets: employer securities, real estate (excluding real estate funds and publicly
traded REITS), participant loans, non-publicly traded securities or assets, other illiquid investments, or
brokerage window programs (collectively, “Excluded Assets”). All retirement plan consulting services shall be
in compliance with the applicable state laws regulating retirement consulting services. This applies to client
accounts that are retirement or other employee benefit plans (“Plan”) governed by the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”). If the client accounts are part of a Plan, and our firm accepts
appointment to provide services to such accounts, our firm acknowledges its fiduciary standard within the
meaning of Section 3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with
respect to the provision of services described therein.
Our firm may recommend the use of outside 3(21) providers for additional investment option screening,
research, analytical, and monitoring services. In such cases, our firm will make investment option
recommendations within the parameters of the outside 3(21) provider’s screened investment option universe.
Client will sign a service agreement directly with the outside 3(21) provider defining the services to be
provided and fees charged.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Comprehensive Portfolio Management, Financial
Planning & Consulting, & Retirement Plan Consulting Clients. Each Comprehensive Portfolio Management client
can place reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on
investments in certain securities or types of securities may not be possible due to the level of difficulty this
would entail in managing the account.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
As of December 31, 2023, our firm manages $507,356,846 on a discretionary basis and $138,136,533 on a non-
discretionary basis, totaling $645,493,379 in aggregate Assets Under Management.