RFMFS is an SEC-registered investment adviser with its principal place of business located in Mount
Pleasant, Michigan. RFMFS began conducting advisory business in 2006. RFMFS is wholly owned by
Robert F. Murray & Company CPAs PC – a public accounting firm. Michael E. Harter is the principal
owner of Robert F. Murray & Company CPAs PC.
We offer the following advisory services to our clients:
PORTFOLIO MANAGEMENT SERVICES
Our firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we develop a client's personal investment policy and
create and manage a portfolio based on that policy. During our data-gathering process, we determine
the client’s individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we
also review and discuss a client's prior investment history, as well as family composition and
background.
Although we principally manage advisory accounts on a discretionary basis, clients may engage
RFMFS for non-discretionary account management. Account supervision is guided by the client's
stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income), as well
as tax considerations. Under no circumstances are clients required to grant RFMFS discretionary
authority; clients always retain the right to grant or revoke RFMFS's authority over their accounts.
RFMFS manages clients' assets primarily utilizing no-load mutual funds and, on a more limited basis,
exchange-traded funds (ETFs), taking into consideration the overall management style selected by the
client. The mutual funds are selected on the basis of any or all of the following criteria: the fund's
performance history; the industry sector in which the fund invests; the track record of the fund's
manager; the fund's investment objectives; the fund's management style and philosophy; and the
fund's management fee structure. Portfolio weighting between funds and market sectors is
determined by each client's individual needs and circumstances.
Clients have the opportunity to place reasonable restrictions on the types of investments, which are
made on their behalf. Clients retain individual ownership of all securities.
Certain clients' portfolios may contain various types of individual securities when they initially engage
our firm for asset management services. Over time, RFMFS will generally liquidate these holdings with
the objective to fully invest the client's assets in appropriate mutual funds. Therefore, while client assets
will be invested primarily in no-load mutual funds, upon client request we may also render investment
advice regarding the following securities:
• Exchange-listed securities • Securities traded over-the-counter
• Municipal securities • United States governmental securities
• Certificates of deposit • Variable annuities
• Unit Investment Trusts
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
PENSION CONSULTING SERVICES
We also provide several advisory services separately or in combination. While the primary clients for
these services will be pension, profit sharing and 401(k) plans, we offer these services, where
appropriate, to individuals and trusts, estates and charitable organizations. RFMFS’ Pension Consulting
Services are comprised of three distinct services. Clients may choose to use any or all of these services.
Selection of Investment Vehicles:
We assist plan sponsors in constructing appropriate asset allocation models. We will then review
various mutual funds (both index and managed) to determine which investments are appropriate to
implement the client's Investment Policy Statement (IPS). The number of investments to be
recommended will be determined by the client, based on the IPS.
Monitoring of Investment Performance:
We monitor client investments regularly, based on the procedures and timing intervals delineated in
the Investment Policy Statement. RFMFS supervises the client's portfolio and will make
recommendations to the client
as market factors and the client's needs dictate.
Employee Communications:
For pension, profit sharing and 401(k) plan clients with individual plan participants exercising control
over assets in their own account (''self-directed plans''), we will provide educational support and an
investment workshop designed for the plan participants during an employee initiation meeting and on
an annual basis thereafter. The nature of the topics to be covered will be determined by us and the client
under the guidelines established in ERISA Section 404(c). The educational support and investment
workshops will NOT provide plan participants with individualized, tailored investment advice or
individualized, tailored asset allocation recommendations.
FINANCIAL PLANNING
RFMFS provides financial planning services. Financial planning is a comprehensive evaluation of a
client’s current and future financial state by using currently known variables to predict future cash
flows, asset values and withdrawal plans. Through the financial planning process, all questions,
information and analysis are considered as they impact and are impacted by the entire financial and life
situation of the client. Clients purchasing this service receive a written report which provides the client
with a detailed financial plan designed to assist the client achieve his or her financial goals and
objectives.
In general, the financial plan can address any or all of the following areas:
• PERSONAL: We review family records, budgeting, personal liability, estate information and
financial goals.
• TAX & CASH FLOW: We analyze the client’s income tax and spending and planning for past,
current and future years; then illustrate the impact of various investments on the client's current
income tax and future tax liability.
• INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
• INSURANCE: We review existing policies to ensure proper coverage for life, health, disability,
long-term care, liability, home and automobile.
• RETIREMENT: We analyze current strategies and investment plans to help the client achieve his
or her retirement goals.
• DEATH & DISABILITY: We review the client’s cash needs at death, income needs of surviving
dependents, estate planning and disability income.
• ESTATE: We assist the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans,
nursing homes, Medicaid and elder law.
We gather required information through in-depth personal interviews. Information gathered includes
the client's current financial status, tax status, future goals, returns objectives and attitudes towards risk.
We carefully review documents supplied by the client, including a questionnaire completed by the
client, and prepare a written report. Should the client choose to implement the recommendations
contained in the plan, we suggest the client work closely with his/her attorney, accountant, insurance
agent, and/or stockbroker. Implementation of financial plan recommendations is entirely at the client's
discretion.
We also provide general non-securities advice on topics that may include tax and budgetary planning,
estate planning and business planning.
Typically, the financial plan is presented to the client within six months of the contract date, provided
that all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature.
CONSULTING SERVICES
Clients can also receive investment advice on a more focused or limited basis. This may include periodic
review, and if appropriate, rebalancing of the client's holdings, advice on only an isolated area(s) of
concern such as estate planning, retirement planning, or any other specific topic. We also provide
specific consultation and administrative services regarding investment and financial concerns of the
client.
Consulting recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company. All recommendations are of a generic nature.