A. OWNERSHIP/ADVISORY HISTORY
Paul J. McCoy (“Mr. McCoy”) and Suzanne McCoy are the owners of Total Wealth Advisors,
LLC (“TWA”). TWA was originally established as a Minnesota limited liability company in July
2012. It became registered as a Minnesota investment adviser in August of 2012. In May of 2021
it was subsequently registered the U.S. Securities and Exchange Commission.
B. ADVISORY SERVICES OFFERED
Prior to the Adviser-Client relationship, TWA may offer a complimentary general consultation to
discuss services available, to give a prospective client time to review services desired, and to
determine the possibility of a potential relationship. Investment advisory services begin only after
the client and firm formalize the relationship with a properly executed client Agreement.
After engaging TWA, the client will be asked to share in a data gathering and discovery process
in an effort to determine the client’s stated needs, goals, intentions, time horizons, risk tolerance
and investment objectives, based upon information provided by the client and the nature of services
requested.
TWA offers the following services:
i. FINANCIAL PLANNING SERVICES
TWA offers clients traditional financial planning services to evaluate their financial situation,
goals and risk tolerance. Through a series of personal interviews and/or the use of questionnaires
TWA collects pertinent data, identify goals, objectives, financial problems and their potential
solutions, prepare specific recommendations and implement recommendations. As a result of
these actions, TWA’s advice may be provided on financial and cash management, risk
management, estate planning, tax issues, retirement planning, educational funding, goal setting, or
other needs as identified by the client and the firm. TWA may offer comprehensive planning
services, or the client may desire advice on certain planning components; the firm can tailor
services as desired by the client. At the conclusion of the Financial Planning Service TWA will
present the client with a written financial plan.
In addition to traditional financial planning services, TWA offers a monthly subscription based
financial planning service that allows clients to take control of their whole financial life to
ensure
that they are online to achieve their financial goals. With this service, clients will be able to tap the
expertise of an experienced CFP® while still maintaining the flexibility that a monthly
subscription offers.
TWA approaches new engagements with a consultative process. This allows TWA to have an open
dialogue in which TWA learns about all client’s values and goals while working with them to
tailor a plan to help achieve them. TWA’s CFP® meets with clients for an initial Discovery
Conversation at no cost. This can either be in person or virtually. TWA will review the client’s
goals, objectives, employer benefits, existing investments, and debt obligation. TWA’s CFP will
then create a customized financial plan for the client. TWA will meet regularly with the client to
help ensure that he/she is on track to fulfill his/her values, achieve their goals, and answer any
questions along the way.
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ii. PORTFOLIO MANAGEMENT SERVICES
TWA primarily provides discretionary portfolio management services through its wrap fee
program. Total Wealth Advisors, LLC (“TWA”) works with each client to determine his/her
objectives, time frame, risk parameters and other investment considerations. Once these are
determined TWA recommends a blend of our proprietary portfolios. The portfolios include
Capital Preservation I, Capital Preservation II, Balanced I, Balanced II, Total Return I, Total
Return II, Capital Growth I, Capital Growth II, and Equity Growth.
C. TAILORED SERVICES
TWA offers individualized investment advice to clients using its Financial Planning Services. With
TWA’s Portfolio Management Services, it usually does not allow clients to impose restrictions on
investing in certain securities or types of securities due to the level of difficulty this would entail
in managing their account. In the rare instance that TWA would allow restrictions, they must be
presented in writing at the time the client’s account is opened.
D. WRAP PROGRAM
TWA participates in a Wrap Fee Program. Please see TWA’s Appendix 1 (Wrap Fee Brochure)
for additional information.
E. CLIENT ASSETS MANAGED
As of March 26, 2024, TWA manages $90,680,971 in discretionary assets.