Impact Partnership Wealth, LLC (“IPW”) is a registered investment adviser based in Marietta, Georgia, and
incorporated under the laws of the State of Delaware. The principal owners of IPW are the Karlun M
Callanan Irrevocable Trust A and the Foster Family Descendants Trust. IPW is registered with the U.S.
Securities and Exchange Commission and is subject to its rules and regulations. Founded in May 2021,
IPW provides investment advisory services, which may include, but are not limited to, the review of client
investment objectives and goals, recommending asset allocation strategies of managed assets among
investment products such as cash, stocks, mutual funds and bonds, annuities, and/or preparing written
investment strategies. Our investment advice is tailored to meet our clients’ needs and investment
objectives.
Description of Advisory Services
The IPW investment advisory services disclosed in this brochure are provided to you through an
appropriately licensed and qualified individual who is an investment adviser representative (“IAR”). Your
IAR typically is not an employee of IPW; rather, they are typically an independent contractor of IPW. Your
IAR is typically limited to providing services and charging investment advisory fees in accordance with the
descriptions detailed in this brochure. Your IAR is generally allowed to set IPW’s investment management
fees within the range prescribed by IPW. As a result, the rates actually charged by two different IARs of
IPW may vary for similar services.
IPW offers a few types of advisory services designed to meet the unique needs of our clients. Below are
descriptions of primary advisory services we offer. A written investment advisory services agreement
detailing the exact services we will provide to you and the fees you will be charged will be executed prior
to the commencement of any services.
Model Portfolio Solutions
IPW offers model portfolio selection services, which allows us to exercise discretion to implement a
specialized investment strategy that is managed either by IPW, a third-party portfolio provider (individually,
a “Strategist” and collectively “Strategists”), or a third-party investment manager (individually, a “Third-Party
Manager” or “Manager” and collectively “Third-Party Managers” or “Managers”). Additionally, IARs that
meet certain requirements are allowed to develop their own model portfolios (individually, an “Adviser
Managed Model” collectively “Adviser Managed Models”) and offer them to clients or other independent
advisers. These models are approved by the Chief Investment Officer of a third-party service provider prior
to being available and are reviewed on a periodic basis. An IAR will assist you in completing a client profile
questionnaire and review the information you provide. We will then select the model portfolio(s) that aligns
with your disclosed financial circumstances, risk tolerance, and investment objectives. IPW will exercise its
discretionary authority to implement the selected model portfolio(s) and to trade in your account based on
information and/or signals provided by the manager(s) of the model portfolio(s). In some instances, we will
recommend a Third-Party Manager that has discretionary authority for the day-to-day management of the
assets allocated to it by IPW or by you in separately managed accounts. The Third-Party Manager will
directly trade the securities it selects for the account based on the applicable investment strategy. These
managers also consider each client’s investment objectives, financial situation, and/or reasonable
restrictions placed on the investment of the client’s assets when implementing the trades.
We will be available to answer questions that you have regarding your account. We will have the ability to
select the model portfolio(s) as well as the ability to reallocate funds from or to the model portfolio(s) and
funds in other accounts over which you have granted us discretionary authority. There are other model
portfolios not recommended or available to our firm, that could be appropriate for you and that are less
costly than models recommended by our firm. No guarantees can be made that your financial goals or
objectives will be achieved through the Model Portfolio Solutions program or by a recommended/selected
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model portfolio. Further, no guarantees of performance can ever be offered by our firm. Please refer to Item
8 – Methods of Analysis, Investment Strategies, and Risk of Loss for more details.
Direct Asset Management Services
We also offer direct asset management services in which IPW and your IAR will individually select the
securities held in your account on a discretionary basis. This service includes investment analysis, ongoing
allocation of investments, and monitoring services for the portfolio. We will have the ability to buy or sell
securities on your behalf without your prior permission for each transaction. Nevertheless, you will have the
ability to impose restrictions on the management of your account, including the ability to instruct us not to
purchase certain securities.
We will need to obtain certain information from you regarding your financial situation, investment objectives,
and risk tolerance so that we may manage your account according to those factors. As part of this process,
an IAR will assist you in completing a client profile questionnaire and review the information you provide.
You will be responsible for notifying us of any updates regarding your financial situation, investment
objectives, or risk tolerance and whether you wish to impose or modify any existing investment restrictions.
The financial situation, investment objectives, and risk tolerance for each IPW client is unique. As a result,
advice to another client or actions taken for them or for our personal accounts can differ from the advice
we provide to you or actions we take for you. We are not obligated to buy, sell, or recommend to you any
securities or other investments that we may buy, sell, or recommend to any other clients or for our own
accounts. Additionally, conflicts can arise in the allocation of investment opportunities among accounts that
we manage. We strive to allocate investment opportunities believed to be appropriate for your account(s)
and other accounts advised by our firm among such accounts equitably and consistent with the best
interests of all accounts involved. However, there can be no assurance that a particular investment
opportunity that comes to our attention will be allocated in any particular manner. If we obtain material, non-
public information about a security or its issuer, we may not lawfully use or disclose this information. We
will also not allow our clients to use this information.
Upon request, we may recommend the services of other professionals, such as tax attorneys, or
accountants. But clients are under no obligation to engage the services of any such recommended
professional.
Investment in certain securities such as mutual funds or Exchange-Traded Funds (“ETFs”) may make it
impossible for us to ensure that a client’s portfolio will not invest in a particular industry or security. Account
holders have a direct and beneficial interest in their securities, rather than an undivided interest in a pool of
securities. Clients of our Firm are advised and are expected to understand that our past performance is not
a guarantee of future results. Certain market and economic risks exist that may adversely affect an
account’s performance and result in capital losses. We do not guarantee the results of asset management
performed or consulting advice we give. We may offer an initial complimentary meeting with our clients;
however, investment advisory services are initiated only after our Clients and the Firm execute an
Investment Advisory Services Agreement.
Third-Party Adviser Program
IPW also provides services to other registered investment advisory firms (each, a “Third-Party Registered
Investment Adviser” or “TPRIA”) pursuant to a written agreement under our Third-Party Registered
Investment Adviser Program (“TPRIA Program”). IPW acts in a subadviser capacity to the TPRIA when
making TPRIA Programs available. IPW performs a due diligence review of each TPRIA that joins our
platform. IPW does not provide oversight or supervision of the TPRIA and the TPRIA is solely responsible
for complying with all federal and state regulatory rules and regulations. Advisory clients of a TPRIA
“(TPRIA Program Client”) will typically provide the TPRIA information regarding investment experience,
anticipated need for liquidity, potential timing of the need for retirement funds, and other investment needs
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and parameters. TPRIA remains responsible for providing advice, monitoring the selected strategy, and
recommending any changes to a client throughout the duration of the relationship. IPW’s responsibility is
to implement the strategy chosen by TPRIA Program Client and TPRIA. IPW does not advise about
potential changes to any client strategy. As part of the TPRIA Program, IPW, through a third-party service
provider, provides related administrative services including, but not limited to, account opening, fund
transfers, and securities trading as directed by the TPRIA; access to services that facilitate the management
and administration of model portfolios offered by a Third-Party Manager; access to various financial
planning, account monitoring and reporting tools; and conducting client billing/fee deduction on the TPRIA’s
behalf.
Your TPRIA is solely responsible for their investment advisory relationship with you in accordance with the
TPRIA’s investment advisory services agreement and disclosure documents. IPW will not provide
individualized investment advice or recommendations or review any advice or recommendation made by
your TPRIA. IPW does not review a TPRIA Program Client’s financial situation, risk tolerance, or investment
objective information when implementing a strategy the TPRIA has selected.
Your TPRIA may provide additional or other services to you which are not described in this brochure. You
should read and review your TPRIA’s investment advisory services agreement and your TPRIA’s ADV Part
2A Brochure(s) for information regarding services provided by your TPRIA.
Products available to TPRIAs through IPW require discretionary authority to trade securities, cash, or other
investment vehicles. These products include, and are not limited to, model portfolios managed by a Third-
Party Manager or Strategist and administered by IPW. Clients of TPRIAs have instructed the TPRIA to
invest in one of these products through the TPRIA’s investment management agreement. TPRIA must have
discretionary authority to conduct these transactions stated in their Agreement with the client and retains
the discretionary authority sufficient to carry out transactions required to administer the client account in
accordance with client agreement with the TPRIA. These transactions include, but are not limited to, fee
billing, trade correction, and other general account maintenance. Through the Master Subadvisory Services
Agreement between the TPRIA and IPW, the TPRIA delegates authority to IPW such that IPW can
administer a client account in accordance with its TPRIA agreement. In all other circumstances, IPW will
execute trades on accounts only upon instructions provided by your TPRIA.
From time to time, the Third-Party Manager or Strategist of a model portfolio on our TPRIA Program platform
may add, remove, or change the composition and relative allocation of the individual securities or other
investment vehicles within a model portfolio to maintain consistency with the stated discipline or strategy
for the model portfolio (a “Rebalancing Event”). Rebalancing Events generally require the trading of such
securities or other investment vehicles for all accounts invested in the model portfolio and do not constitute
individual investment advice or a recommendation to the client. IPW will utilize discretion, as described
above, to administer a Rebalancing Event.
Administrative services offered by our firm may be performed by third-party service providers with which
the Firm has contracted. Under this arrangement, neither IPW nor its contracted providers will serve as an
investment adviser to any clients. Access to TPRIA’s client accounts by IPW or its providers must be
authorized by the TPRIA or TPRIA’s client, as required, and will be limited to that which is necessary for
the performance of the contracted services.
Model Manager Selection
IPW conducts a review of third-party model manager(s), or Strategist(s), before selecting them to be
included in our program. For some of these reviews, we utilize a third-party service provider. We conduct
initial and ongoing reviews to ensure that the model manager is suitable for our programs. We call these
processes “due diligence.” In order to assist us in conducting our due diligence and selection of model
managers, we may utilize an outside firm. For more information about our process and criteria, please
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reference Item 6 – Performance-Based Fees and Side-by-Side Management in our ADV Appendix I Wrap
Fee Brochure.
Financial Planning and Consulting Services
IPW offers financial planning services, which involves preparing a written financial plan that can cover
specific or multiple topics. We provide full, written financial plans for a fee, which typically address one or
more of the following topics: investment planning, retirement planning, insurance planning, tax planning,
education planning, portfolio review, and asset allocation. However, our tax planning services are not a
substitute for working with a Certified Public Accountant (individually, a “CPA” and collectively “CPAs”).
When providing financial planning and consulting services, the role of your IAR is to find ways to help
you
understand your overall financial situation and help you set financial objectives. Your IAR will rely on
information provided by you. Therefore, issues and information not provided will not be taken into
consideration when your IAR develops his or her analysis and recommendations under a written financial
plan.
We also offer consultations for a fee in order to discuss financial planning issues when you do not need a
written financial plan. We offer a one-time consultation, which covers mutually agreed upon areas of
concern related to investments or financial planning. We also offer “as-needed” consultations for a fee,
which are limited to consultations in response to a particular investment or financial planning issue raised
or request made by you. Under an “as-needed” consultation, it will be incumbent upon you to identify those
particular issues for which you are seeking our advice or consultation on.
Our financial planning and consulting services do not involve implementing any transaction on your behalf
or the active and ongoing monitoring or management of your investments or accounts. You have the sole
responsibility for determining whether to implement our financial planning and consulting recommendations.
To the extent that you would like to implement any of our investment recommendations through IPW, or
retain us to actively monitor and manage your investments, you must execute a separate written investment
advisory services agreement with IPW.
If requested by you, a written financial plan will be presented to you within six (6) months of the contract
date, provided that you accurately and promptly provide all information needed to prepare the written
financial plan.
ERISA Retirement Plan Services
The Employee Retirement Income Security Act of 1974 ("ERISA”) is the law governing the operation of
employee benefit plans. IPW provides investment advisory and consulting services to Plan Sponsors of
ERISA plans under Section 3(21) of ERISA (“3(21) Service”). When providing services to a Plan Sponsor,
the Plan Sponsor is the client. We provide services only to the Plan Sponsor or to the Plan Sponsor with
respect to the Plan Sponsor’s responsibilities to the Plan and not, as part of these services, to any Plan
Participant(s). Services provided to Plan Sponsors will be outlined in a separate written agreement between
IPW and the Plan Sponsor.
IPW acknowledges that, to the extent the services to a Plan subject to ERISA, constitute “investment
advice” to the Plan for compensation, IPW will be deemed a “fiduciary” as such term is defined under
Section 3(21)(A)(ii). IPW provides ongoing investment monitoring and investment recommendation
services or other agreed upon services in the agreement with the Plan Sponsor. Accordingly, we
acknowledge our fiduciary status only with respect to the provision of services described in the agreement.
Under the 3(21) Service, IPW does not have investment discretion and does not have the power to manage,
acquire, or dispose of any plan assets and is not an “investment manager” as defined in Section 3(38) of
ERISA. Additionally, the Plan Sponsor retains ultimate decision-making authority for the investments and
may accept or reject the recommendations of IPW under this Service.
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IPW, through a third-party service provider, also offers an ERISA section 3(38) Service to IARs and TPRIAs.
Under the 3(38) Service, IPW's IARs may provide general enrollment and investment education to Plan
Participants, but do not provide specific individualized investment advice within the meaning of ERISA to
Plan Participants with respect to their Plan assets. In accordance with Section 3(38) of ERISA, the third-
party service provider has discretion to choose a “Qualified Default Investment Alternative” (“QDIA”) if the
plan provides for one. A QDIA is a default investment option chosen by a plan fiduciary for Plan Participants
who fail to make an election regarding investment of their account balances. Unless unavailable with the
recordkeeper, the third-party service provider will utilize target-date asset allocation investment options for
the 3(38) Services QDIA. Under the 3(21) Services, IPW may recommend, but does not choose, a QDIA
to the Plan Sponsor.
Under the 3(21) Service, IPW may assist the Plan Sponsor with Plan Participant enrollment and Plan
education. If the services selected by the Plan Sponsor include enrollment and investment education to
Plan Participants, the services do not include any individualized investment advice within the meaning of
ERISA to Plan Participants with respect to their Plan assets. IPW does not select the recordkeeper, but
recommends the funds or investment vehicles offered by, or available through, the recordkeeper selected
by the Plan Sponsor. The Sponsor-chosen recordkeeper may require that their proprietary funds be used
for certain asset categories. It may limit the fund choices for plans of certain sizes. And it may not credit the
plan for certain fees that it receives from third parties. If you have questions about this, please contact your
Plan Sponsor and/or the Plan Recordkeeper. Additionally, as it pertains to these Services, IPW does not
offer qualified tax or legal advice. Additionally, IPW does not hold itself out as a tax advisor and does not
provide such services, therefore IPW recommends consulting with a tax advisor if you have tax-related
questions.
Disclosure Regarding Rollover Recommendations
When a client or prospect leaves an employer, they typically have five options regarding their existing
retirement plan: (i) leave the money in the former employer’s plan, if permitted; (ii) roll over the assets to
the new employer’s plan, if one is available and rollovers are permitted; (iii) rollover to a brokerage (self-
directed) Individual Retirement Account (“IRA”); (iv) roll over the assets to an advisory IRA; or (v) cash out
the account value (which could, depending upon the client’s age, result in adverse tax consequences).
Clients contemplating rolling over retirement funds to an IRA for us to manage are encouraged to first speak
with their CPA or tax attorney.
There is an inherent financial incentive for your IAR to recommend that you roll over your assets into one
or more accounts, because the enrollment will generate compensation based on the increase in your IAR’s
total assets under management. We address these financial compensation conflicts by including the
disclosure of the conflicts in this brochure and by requiring your IAR to recommend investment advisory
programs, investment securities, and services that are in the best interest of each client based upon the
client’s investment objectives, risk tolerance, financial situation, and cost. As fiduciaries of the Investment
Advisers Act of 1940, we have to act in your best interest and not put our interest ahead of yours. At the
same time, the way IPW makes money creates some conflicts with your interests. Clients are under no
obligation, contractually or otherwise, to complete the rollover. Furthermore, if the client does complete the
rollover, the client is under no obligation to have the assets in an account managed by us.
Self-Directed Brokerage Accounts
Your employer may offer you the opportunity to participate in a “Self-Directed Brokerage Account” (“SDBA”)
as part of your employer-sponsored retirement plan. This SDBA would be an account separate from your
plan account as originated under the employer-sponsored plan. The term “self-directed” usually indicates
that you as a Participant makes the investment decisions for the account. Often these SDBAs provide you
the opportunity to access mutual funds and other investment options beyond the standard investment
options offered through your employer-sponsored retirement plan, so long as the investments are within
the guidelines of the employer/Sponsor. This type of account requires a more “hands-on approach” because
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it is the responsibility of the Participant to actively manage this portion of the portfolio. However, the
Participant also has the authority to designate an agent/IAR to have limited trading authority over the assets
in the Account. An agent’s trading authority is also limited to the guidelines set by the employer who
sponsors the plan. As with any type of investment, there are risks related to directing your own brokerage
account. Please pay careful attention to any disclosures you receive or agreements you enter into with
respect to your responsibilities and risks in managing your SDBA. For these Accounts, IPW’s third-party
service provider conducts supervisory reviews and oversight on IPW-registered IAR transactions and
recommendations, only. Please also be advised that your employer and/or Plan Sponsor may charge you
additional fees and/or transaction charges to participate in this program. If you have questions regarding
the fees you will be charged, please contact your employer or your Plan Sponsor.
Held-Away Employer Asset Management
IPW utilizes a third-party platform which allows our IARs to facilitate the management of held-away assets
for employer-sponsored retirement plan assets on a discretionary basis. Through this platform, IPW does
not take custody of your funds and does not have direct access to your accounts. We are not affiliated with
the platform and receive no compensation from them for using their platform. Any fees that you pay your
IAR for these services will be determined between you and your IAR when you establish the agreement for
managing your employer-sponsored held-away assets.
Your IAR will review your account(s) allocations and, when necessary, will make any changes in the
allocations based on their understanding of your goals, objectives, risk tolerance, and any other
circumstances necessary to make investment changes within the account. Your account allocations are
limited to the options made available by the employer-sponsored plan. Consequently, these limitations may
impact the IAR’s ability to effectively manage the assets. Though, any changes or recommendations made
are required to be in your best interest.
Tailor Advisory Services to Individual Needs of Clients
IPW’s advisory services are always provided based on your individual needs. IARs will assist clients in
determining their objective(s), investment strategy, and investment suitability prior and subsequent to
opening an asset management account. Accordingly, we will need to obtain certain information from you
to determine your financial situation, investment objectives, and risk tolerance. As part of this process, your
IAR will assist you in completing a detailed client profile questionnaire and review the information you
provide. When we provide asset management services, you are given the ability to impose restrictions on
the accounts we manage for you, including specific investment selections and sectors. You will be
responsible for notifying us of any updates regarding your financial situation, investment objectives, or risk
tolerance and whether you wish to impose or modify any existing investment restrictions.
Our financial planning and consulting services are always provided based on your individual needs. When
providing financial planning and consulting services, we work with you on a one-on-one basis through
interviews and questionnaires to determine your investment objectives and suitability information.
We will not enter into an investment advisory relationship with a prospective client whose investment
objectives are considered incompatible with our investment philosophy or strategies or where the
prospective client seeks to impose unduly restrictive investment guidelines.
Wrap Fee Accounts
Our model portfolio solutions and direct asset management services are only provided on a wrap fee basis.
Therefore, you will generally only pay fees based on assets under management and, in most
circumstances, you will not pay a separate commission, ticket charge, or custodian fee for the execution of
transactions in your account. IPW and certain third-party service providers, including the custodian and
model portfolio manager (if applicable), will receive a portion of the fee as compensation for services. For
more information on these fees, see Item 5 – Fees and Compensation. There are certain fees charged
by the custodians, such as alternative investment fees, that are not covered as part of the wrap pricing
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agreement and are charged to you in addition to the investment management fee you pay. If you are a
TPRIA Program Client, your TPRIA will determine whether IPW’s services are provided to you on a wrap
fee or non-wrap fee basis. If services are provided on a non-wrap fee basis, you will pay separate
commissions, ticket charges, and custodian fees for the execution of transactions in your account. These
charges will be in addition to the investment management fee that you pay us and your primary adviser. If
a non-wrap fee account is utilized, the execution of our investment strategies at times results in significant
fees for small-dollar transactions and/or short-term mutual fund redemptions.
Financial Planning and Consulting Services are offered outside of our wrap fee program. Therefore, you
pay separate commissions, ticket charges, and custodian fees if you implement recommended transactions
away from IPW.
Client Assets Managed by IPW
As of February 29, 2024, IPW manages $751,621,346.19 under total regulatory assets under management.
We currently do not manage any client assets on a non-discretionary basis. Additionally, we have
$18,831,789.75 in assets under administration. While we provide administrative services regarding these
assets under administration, we are not currently providing continuous investment management services
to these assets. Accordingly, we have total platform assets of $770,453,135.94.