Sandy Morris Financial is an investment adviser registered with the Securities and Exchange Commission
(“SEC”) and is a limited liability company (LLC) formed under the laws of the State of Florida.
• Sandeva O'Bryan Morris is the Managing Member and Owner of Sandy Morris Financial. Sandeva
O'Bryan Morris owns 100.00% of Sandy Morris Financial.
• Sandy Morris Financial filed its initial application to become registered as an investment adviser in
June 2015.
Introduction
The investment advisory services of Sandy Morris Financial are provided to you through an appropriately
licensed and qualified individual who is an investment adviser representative of Sandy Morris Financial
(referred to as your investment adviser representative throughout this brochure).
Description of Advisory Services
The following are descriptions of the primary advisory services of Sandy Morris Financial. Please
understand that a written agreement, which details the exact terms of the service, must be signed by you
and Sandy Morris Financial before we can provide you the services described below.
Model Portfolio Management - Sandy Morris Financial offers model portfolio management to help
manage customer accounts. Sandy Morris Financial has established a series of models that are invested
products to meet the needs of the model and the objectives of the client. Sandy Morris Financial collects
information from its clients such as financial information, investment objective and risk tolerance in the
form of an Investment Policy Statement (“ISP”) to determine which models to place each client in. Sandy
Morris Financial regularly monitors the models and rebalances the models quarterly if necessary.
Asset Management Services – Sandy Morris Financial may offer asset management services, which
involves Sandy Morris Financial providing clients with continuous and ongoing supervision over specified
accounts.
You must appoint our firm as your investment adviser of record on specified accounts (collectively, the
“Account”). The Account consists only of separate account(s) held by qualified custodian(s) under your
name. The qualified custodians maintain physical custody of all funds and securities of the Account, and
you retain all rights of ownership (e.g., right to withdraw securities or cash, exercise or delegate proxy voting
and receive transaction confirmations) of the Account.
The Account is managed by us based on your financial situation, investment objectives and risk tolerance.
We actively monitor the Account and provide advice regarding buying, selling, reinvesting or holding
securities, cash or other investments of the Account.
We will need to obtain certain information from you to determine your financial situation and investment
objectives. You will be responsible for notifying us of any updates regarding your financial situation, risk
tolerance or investment objective and whether you wish to impose or modify existing investment restrictions;
however, we will contact you at least annually to discuss any changes or updates regarding your financial
situation, risk tolerance or investment objectives.
Sandy Morris Financial Page 5 Form ADV Part 2A Disclosure Brochure
It is important that you understand that we manage investments for other clients and may give them advice
or take actions for them or for our personal accounts that is different from the advice we provide to you or
actions we take for you. We are not obligated to buy, sell or recommend to you any security or other
investment that we may buy, sell or recommend for any other clients or for our own accounts.
Conflicts may arise in the allocation of investment opportunities among accounts that we manage. We
strive to allocate investment opportunities believed to be appropriate for your account(s) and other accounts
advised by our firm among such accounts equitably and consistent with the best interests of all accounts
involved. However, there can be no assurance that a particular investment opportunity that comes to our
attention will be allocated in any particular manner. If we obtain material, non-public information about a
security or its issuer that we may not lawfully use or disclose, we have absolutely no obligation to disclose
the information to any client or use it for any client’s benefit.
Sandy Morris Financial may provide recommendations to Client to utilize specific sub-adviser(s)
(individually “Sub-Adviser” and collectively Sub-Advisers) to manage Account or a portion of the assets of
Account. Sandy Morris Financial will conduct due diligence
of any recommended Sub-Adviser and monitor
the performance of Sub-Adviser with respect to the Sub-Advisor’s management of the designated assets
of Account relative to appropriate peers and/or benchmarks. Sandy Morris Financial will be available to
answer questions Client may have regarding any portion of Client’s Account managed by a Sub-Adviser
and will act as the communication conduit between Client and the Sub-Adviser.
Newsletters
Sandy Morris Financial occasionally prepares general, educational and informational newsletters.
Newsletters are always offered on an impersonal basis and do not focus on the needs of a specific
individual.
Seminars / Workshops
Sandy Morris Financial offers educational, informative and motivational seminars / workshops to the public
as well as to associations, family foundations and employers. Workshops are always offered on an
impersonal basis and do not focus on the individual needs of the participants.
Tailor Advisory Services to Individual Needs of Clients
Sandy Morris Financial’s advisory services are always provided based on your individual needs. This
means, for example, that when we provide asset management services, you are given the ability to impose
restrictions on the accounts we manage for you, including specific investment selections and sectors. We
work with you on a one-on-one basis through interviews and questionnaires to determine your investment
objectives and suitability information. Our consulting services are always provided based on your individual
needs. When providing consulting services, we work with you on a one-on-one basis through interviews
and questionnaires to determine your investment objectives and suitability information.
We will not enter into an investment adviser relationship with a prospective client whose investment
objectives may be considered incompatible with our investment philosophy or strategies or where the
prospective client seeks to impose unduly restrictive investment guidelines.
Limits Advice to Certain Types of Investments
Sandy Morris Financial Page 6 Form ADV Part 2A Disclosure Brochure
Sandy Morris Financial typically provides investment advice on the following types of investments:
• Mutual Funds
• Exchange-listed Securities
• Variable Annuities
• Variable Life Insurance
Although we generally provide advice on the products previously listed, we reserve the right to offer advice
on any investment product that may be suitable for each client’s specific circumstances, needs, goals and
objectives.
It is not our typical investment strategy to attempt to time the market, but we may increase cash holdings
modestly as deemed appropriate based on your risk tolerance and our expectations of market
behavior. We may modify our investment strategy to accommodate special situations such as low basis
stock, stock options, legacy holdings, inheritances, closely held businesses, collectibles, or special tax
situations.
(Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more information.)
Administrative Services Provided by Unaffiliated Service Providers
Sandy Morris Financial may engage at its discretion unaffiliated service provider(s) to provide certain
administrative and back-office services related to the asset management services provided Sandy Morris
Financial to the Account. Such services provided by service provider(s) may include, but are not
necessarily limited to, access to service provider’s technology platform and/or assistance with data
reconciliation, performance and/or position reporting, fee calculation and billing, marketing and presentation
materials, client database maintenance, quarterly performance evaluations, payable reports, web site
administration, order entry, and other functions related to the administrative tasks of providing investment
advisory services to the Account. Due to these arrangements, such service provider(s) will have access to
the Account and/or Client’s information but will not serve as an investment advisor to Client. Service
provider(s) will charge a fee to Sandy Morris Financial for providing administrative and back-office services,
which may be based upon the value of the Account; however, any such fee is paid by Sandy Morris
Financial from the portion of the overall investment advisory fee charged by Sandy Morris Financial.
Client Assets Managed by Sandy Morris Financial
As of December 31, 2023, Sandy Morris Financial had $137,599,857 in discretionary assets under
management to report.