A. Description of the Advisory Firm
This firm has been in business since September 2007, and the founder, majority owner, CEO, and Chief
Investment Officer is Timothy R. Guthrie. There are three additional representatives serving clients in
Ohio, Kentucky, and Indiana.
B. Types of Advisory Services
Bullseye Investment Management, LLC (hereinafter “BIM”) offers the following services to advisory
clients:
1. Investment Management Services
BIM provides an on-going, active, discretionary and non-discretionary investment management service.
Based on the client’s current investment goals, time horizon, and risk tolerance levels, we will construct a
custom investment plan that we refer to as the Investment Policy Statement (IPS). This IPS is then used to
aid in the selection of a portfolio that matches each client’s specific situation. Investment Supervisory
Services include, but are not limited to:
• Initial evaluation of existing holdings
• Initial trading/purchasing for the portfolio to match the IPS
• On-going monitoring of the portfolio
• Routine rebalancing of the portfolio as needed
BIM also provides discretionary management of held away retirement accounts which include, but are not
limited to 401(k)’s, 403(b)’s, variable annuities, and health savings accounts (HSA’s).
Services Limited to Specific Types of Investments
BIM generally limits its investment management to mutual funds, equities, bonds, fixed income, debt
securities, ETFs (including buffeted ETFs and other related products), publicly traded REITs, Closed End
funds, UITs and government securities. BIM may use other securities as well to help diversify a portfolio
when applicable. BIM does not use insurance products, non-traded securities, and/or private securities. We
only use investments that can be sold any day that the markets are open.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we
are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions,
we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
BIM offers the same suite of services to all its clients. However, specific client investment plans and their
implementation are dependent upon the client Investment Policy Statement which outlines each client’s
current situation (income, tax rates, and risk tolerance levels) and is used to construct a client specific plan
to aid in the selection of a portfolio that matches restrictions, needs, and targets.
Clients may impose restrictions in investing in certain securities or types of securities in accordance with
their values or beliefs. However, if the restrictions prevent BIM from properly servicing the client account,
or if the restrictions would require BIM to deviate from its standard suite of services, BIM reserves the right
to end the relationship.
D. Wrap Fee Programs
BIM does not participate in any wrap fee programs.
E. Amounts Under Management
BIM has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 181,905,480
$ 0.00 12/31/2023