Description of Services and Fees Mullooly Asset Management, Inc. is a registered investment adviser primarily based in Wall Township, New Jersey. We are organized as a corporation under the laws of the State of New Jersey. We have been providing investment advisory services since 2002. Thomas Peter Mullooly, is our principal owner. Currently, we offer the following investment advisory services, which are personalized to each individual client:
•Financial Planning Services
•Investment Implementation/Management The following paragraphs describe our services and fees. Please refer to the description of each investment advisory service listed below for information on how we tailor our advisory services to your individual needs. As used in this brochure, the words "we", "our" and "us" refer to Mullooly Asset Management, Inc. and the words "you", "your" and "client" refer to you as either a client or prospective client of our firm. Also, you may see the term Associated Person throughout this brochure. As used in this brochure, our Associated Persons are our firm's officers, employees, and all individuals providing investment advice on behalf of our firm.
We use the terms "we" and "our" throughout this disclosure brochure to refer to Thomas Peter Mullooly. The use of these terms is not intended to imply that there is more than one individual associated with this firm.
Financial Planning For clients with assets of less than $250,000, we offer stand-alone financial planning services which will typically involve providing a variety of advisory services to clients regarding the management of their financial resources based upon an analysis of their individual needs including providing investment direction/guidance for outside assets such as 401k accounts. If you retain our firm for financial planning services, we will meet with you to gather information about your financial circumstances and objectives. Once we specify those long-term objectives (both financial and non- financial), we will develop shorter-term, targeted objectives and review the plan with you.
Financial plans are based on your financial situation at the time we present the plan to you, and on the financial information you provide to our firm. You must promptly notify our firm if your financial situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to act on any of our recommendations, you are not obligated to implement the financial plan through any of our other investment advisory services. Moreover, you may act on our recommendations by placing securities transactions with any brokerage firm.
The financial planning process will begin by building you a personal balance sheet and statement of cash flows. Additionally, we will define what your priorities and goals are, so that we can best address your biggest concerns first.
From there we will address such areas as savings, investments, taxes, estate planning, and insurance.
We will formulate recommendations and discuss them together.
The ultimate goal is to create an actionable game plan to implement change across your financial life. We will clearly define how, when, and who will implement different parts of the financial plan, and monitor the impact these adjustments have over time.
4 ©2017 National Compliance Services 800-800-3204 Investment Implementation/Management We offer discretionary portfolio management services. Our investment advice is tailored to meet our clients' needs and investment objectives. If you retain our firm for portfolio management services, we will meet with you to determine your investment objectives, risk tolerance, and other relevant information (the "suitability information") at the beginning of our advisory relationship. We will use the suitability information we gather to develop a strategy that enables our firm to give you continuous and focused investment advice and/or to make investments on your behalf. As part of our portfolio management services, we will customize an investment portfolio for you in accordance with your risk tolerance

and investing objectives. Once we construct an investment portfolio for you, we will monitor your portfolio's performance on an ongoing basis, and will rebalance the portfolio as required by changes in market conditions and in your financial circumstances.
Our Portfolio Management service includes the Financial Planning service described above at no additional cost. Participating in our discretionary portfolio management services requires that you to grant our firm the authority to manage your account which will allow our firm to determine the specific securities, and the amount of securities, to be purchased or sold for your account without your approval prior to each transaction. Discretionary authority is typically granted by the investment advisory agreement you sign with our firm, a power of attorney, or trading authorization forms. You may limit our discretionary authority (for example, limiting the types of securities that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in writing. Certain legacy clients maintain non-discretionary accounts with our firm. However, we do not offer non-discretionary accounts to new clients.
Any client who has not received a copy of Registrant's written disclosure statement at least forty-eight (48) hours prior to executing the Financial Planning Agreement and/or Investment Advisory Agreement shall have five (5) business days subsequent to executing the agreement to terminate the Registrant's services without penalty.
IRA Rollover Recommendations Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule's provisions, we must:
•Meet a professional standard of care when making investment recommendations (give prudent advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest. 5 ©2017 National Compliance Services 800-800-3204 We benefit financially from the rollover of your assets from an ERISA account to an account that we manage or provide investment advice to, because the assets increase our Assets Under Management and, in turn, our advisory fees. In contrast, we receive less, or no, compensation if assets remain in the current plan or are rolled over to another Company's plan in which you may participate.
Types of Investments We primarily offer advice on equity securities, mutual funds and exchange traded funds (and to a lesser extent, options and bonds).
Additionally, we may advise you on any type of investment that we deem appropriate based on your stated goals and objectives. We may also provide advice on any type of investment held in your portfolio at the inception of our advisory relationship.
You may request that we refrain from investing in particular securities or certain types of securities. You must provide these restrictions to our firm in writing.
Assets Under Management As of January 1, 2024 we manage $350,808,502 in client assets on a discretionary basis, and $633,011 in client assets on a non-discretionary basis.