Valley Financial Group, Inc. (VFG) has been in business since January 2021 as an independent
registered investment advisor. However, the firm’s principals, Ed Woehlcke and Kevin McGarry
together more than 20 years in the industry. VFG provides investment management services and
financial planning to individuals, families, trusts, charitable organizations and foundations, businesses,
and pension plans.
VFG’s comprehensive process starts with a discovery meeting which is spent getting to know the client
and what is most important to them, where the client is now financially and what they would like their
money to accomplish for them. When appropriate for the client a customized plan is formed where we
will weigh the financial implications of each goal discussed, and construct the framework for a plan
that supports those goals. The plan will become a working document to help make client decisions. It
will be used for investment purposes where we will recommend specific strategies to help match each
of the client’s goals. Although certain financial circumstances may evolve over time, everything
discussed with the client will refer back to the plan to ensure a consistent path to the client’s goals is
being taken. We believe that managing client assets ourselves in adherence to the custom plan created
for each client allows us to mutually and effectively meet client goals and objectives. We like to work
hand in hand with clients, helping them navigate any online tools and client technology so that the
client can always have a clear picture of how their assets are working for them.
When we perform asset management services within a plan, we will do so on a discretionary basis.
This means that while we will continue an ongoing relationship with each client, being involved in
various stages of their lives and decisions to be made, we will not seek specific approval of changes to
client accounts. Because we take discretion when managing accounts, clients engaging us will be
asked to execute a Limited Power of Attorney (granting us the discretionary authority over the client
accounts) as well as an Investment Advisory Agreement that outlines the responsibilities of both the
client and VFG. Specific security changes will be implemented by VFG, or in the case of assets
managed by a third party manager, by such third party manager. VFG may, however, have the
discretion to hire and fire the third party manager, in which case that change would be made in keeping
with client objectives but not necessarily with prior client authorization.
In limited circumstances, we may provide asset management services on a non-discretionary basis,
which means we will consult with the client prior to implementing any investment recommendation.
Clients should be aware that some recommendations may be time-sensitive, in which case
recommendations not implemented because we are unable to reach a non-discretionary client may not
be made on a timely basis and therefore client’s account may not perform as well as it would have had
VFG been able to reach the client for a consultation on the recommendation.
Use of Third Party Managers
VFG may select certain Third Party Managers to actively manage a portion of its clients’ assets. The
specific terms and conditions under which a client engages a Third Party Manager may be set forth in
a separate written agreement with the designated Third Party Manager. In addition to this brochure,
clients may also receive the written disclosure documents of the respective Third Party Managers
engaged to manage their assets. VFG evaluates a variety of information about Third Party Managers,
which may include the Third Party Managers’ public disclosure documents, materials supplied by the
Third Party Managers themselves and other third-party analyses it believes are reputable. To the extent
possible, VFG seeks to assess the Third Party Managers’ investment strategies, past performance and
risk results in relation to its
clients’ individual portfolio allocations and risk exposure. VFG also takes
into consideration each Third Party Manager’s management style, returns, reputation, financial
strength, reporting, pricing and research capabilities, among other factors. VFG continues to provide
services relative to the discretionary selection of the Third Party Managers. On an ongoing basis, VFG
monitors the performance of those accounts being managed by Third Party Managers. VFG seeks to
ensure the Third Party Managers’ strategies and target allocations remain aligned with its clients’
investment objectives and overall best interests.
Financial Planning
Financial planning services are provided as a part of asset management. VFG’s planning process
begins with a discovery meeting where time is taken to gather information, understand client
expectations and determine the right fit for pursuing a working relationship. The planning process
includes assessing a client’s overall financial well-being, collaboratively designing a financial life plan
and implementing the agreed upon strategies and actions. The process continues with the development
of a blueprint for a continued team effort to manage ongoing plan execution.
Wrap Program
VFG recommends that investment accounts be held in custody by Fidelity Institutional, a member
FINRA/SIPC, an unaffiliated SEC-registered broker-dealer and FINRA member. Fidelity’s services
include custody of securities, trade execution platforms, and access to research not available to the
general public. Fidelity is wholly independent from VFG. It is expected that most, if not all,
transactions in a given client account will be cleared through the custodian of that account in its
capacity as a broker-dealer.
For some clients, VFG may include certain asset based costs in the client’s management fee. This
arrangement is referred to a “Wrap Program”. For accounts in the Wrap Program, VFG pays a fee to
the account custodian based on the total amount of client assets enrolled in the Wrap Program, thus
taking on many of the clients’ asset based cost. Fees included in the wrap fee include transaction fees
for the purchase or sale of securities, but do not include expenses related to the use of margin, wire
transfer fees, the fees charged to shareholders of mutual funds or ETFs, mark-ups and mark-downs,
spreads, odd-lot differentials, fees charged by regulatory agencies, and any transaction fees for
securities trades executed by a broker-dealer other than the primary custodian. Expenses for the
management fees of third party managers are also not included in the Wrap Program, and to the extent
utilized, you will be responsible for such fees. Because VFG will be managing the assets of wrap fee
program clients the same way as other non-wrap fee program clients, the use of external portfolio
managers within the wrap program is expected to be limited. Therefore, there is no difference between
how VFG manages wrap free accounts and how VFG manages other accounts.
Because of the nature of a wrap fee program, where wrap fees are not tied to an account’s frequency
of trading and apply to generally all assets in the account, the wrap fee program client may pay more
or less than if the client had compensated VFG outside of the wrap fee program. For example, if a
client’s account is rarely traded, the transaction fees the client would have paid would be minimal, thus
limiting the benefits of “wrapping” management fees and transaction fees. Clients whose accounts
will be rarely traded should carefully consider whether the Wrap Program is appropriate. Clients are
not required to participate in the Wrap Program. VFG receives a portion of the wrap fee for our
services. Please see the separate Wrap Fee Brochure for a more complete description of the Wrap
Program.
Assets Under Management
As of January 31, 2024, VFG has $197,468,866 in assets under management across 739 accounts
managed on a discretionary basis.