Overview
Sound Financial Strategies Group LLC (“Sound Financial” and sometimes referred to herein
as "us" or "we" or "our" as appropriate) is a SEC registered Investment Advisory firm with
the following officers:
Chris McAlpin, MBA, CMFC; Managing Partner
Joel R. Holden, Jr., CFP ®, Partner/Chief Operating Officer/Chief Compliance Officer
We render investment advisory services for certain individual clients for taxable and tax-exempt
accounts. This client base is comprised primarily of families, small business owners, and
professionals.
We do not offer tax or legal advisory services. Clients should seek outside counsel for
these services.
Our services include the following:
Investment Management – We offer discretionary investment management services to
clients through “Fee-Based Accounts.”
Investment Discretion. Generally, we exercise full investment discretion over our
clients’ investment management accounts, including through Fee-Based Accounts.
However, there are exceptions, and these exceptions will be notated in the clients’
account agreement.
Types of Accounts. We offer the following types of investment management accounts
described below:
Fee Based Accounts: Our Fee-Based Accounts offer clients personalized portfolio management
services based on Model Portfolios which we create and manage. We utilize a sub-adviser that is
intended to complement our investment style. Together we assist clients with Fee-Based
Accounts in selecting appropriate investments, monitoring results and making ongoing
investment management changes or adjustments. Our investment advisory services take into
account investment performance and any changes to your personal financial circumstances or
goals. We maintain a portfolio of mutual funds, exchange-traded
funds (“ETFs”), other equity,
debt securities, and alternatives for our clients. Our Investment Committee meets periodically to
review the currently used portfolios.
Our representatives obtain financial information from clients and assist them in the
identification of suitable investment objectives. We base the recommended investment strategy
on the client’s specific goals and situation. In addition, we contact our clients periodically, but
no less than annually, to review their financial situation and goals. If we recommend an account
purchase mutual fund investments through our currently used Model Portfolios, those
recommendations will be based on research reports, analysis of mutual fund performance and
managers, and certain computerized and other models for asset allocation. If we recommend
the purchase of other securities, our recommendation will be based on our research which
includes publicly available research and reports.
We do not provide securities execution, custodial or other administrative services in connection
with our Fee-Based Accounts. Instead, these services are provided by one or more third-party
custodians. To establish a Fee-Based Account relationship, we will assist clients in designating an
appropriate third-party custodian and opening an account with that third-party custodian.
Insurance – We may offer our clients various insurance products based on their phase of life
or financial planning needs. Our representatives may recommend general types of insurance
products (fixed or variable) that are appropriate to the clients' situation.
The Assets We Manage
As of December 31, 2023, we managed approximately $184,491,963 in assets for clients on a
discretionary basis. Sound does not currently manage any assets on a non-discretionary
basis.