Description of Services and Fees
Financial Planning Services, Inc. is a registered investment adviser based in Charlotte, NC. Our firm is
a corporation formed under the laws of the State of North Carolina in 1991 and has been in business
as an investment adviser since 2003. Kelly G. Burke is our principal owner. Currently, we offer Portfolio
Management Services and Retirement Income Planning, which are personalized to each individual
client.
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this brochure, the words "we", "our" and "us" refer to Financial Planning
Services, Inc. and the words "you", "your" and "client" refer to you as either a client or prospective
client of our firm.
Portfolio Management Services
We offer discretionary and non-discretionary Portfolio Management Services. Our investment advice is
tailored to meet our clients' needs and investment objectives. If you retain our firm for Portfolio
Management Services, we will meet with you to determine your investment objectives, risk tolerance,
and other relevant information at the beginning of our advisory relationship. We will use the information
we gather to develop a strategy that enables our firm to give you continuous and focused investment
advice and/or to make investments on your behalf. As part of our Portfolio Management Services, we
will customize an investment portfolio for you according to your risk tolerance and investing objectives.
Once we construct an investment portfolio for you, we will monitor your portfolio's performance on an
ongoing basis and will rebalance the portfolio as required by changes in market conditions and in your
financial circumstances.
If you participate in our discretionary Portfolio Management Services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms. You may
limit our discretionary authority (for example, limiting the types of securities that can be purchased or
sold for your account) by providing our firm with your restrictions and guidelines in writing. If you enter
into non-discretionary arrangements with our firm, we must obtain your approval prior to executing any
transactions on behalf of your account.
Retirement Income Planning
We offer Retirement Income Planning which typically involves providing a variety of advisory services
to clients regarding the management of their financial resources based upon an analysis of their
individual needs. If you retain our firm for Retirement Income Planning, we will meet with you to gather
information about your financial circumstances and objectives. We may also use financial planning
software to determine your current financial position and to define and quantify your long-term goals
and objectives. Once we specify those long-term objectives (both financial and non-financial), we will
develop shorter-term, targeted objectives. Once we review and analyze the information you provide to
our firm and the data derived from our financial planning software, we may deliver a written plan to
you, designed to help you achieve your stated financial goals and objectives.
Retirement income plans are based on your financial situation at the time we present the plan to you,
and on the financial information you provide to us. You must promptly notify our firm if your financial
situation, goals, objectives, or needs change.
You are under no obligation to act on our recommendations. Should you choose to act on any of our
recommendations, you are not obligated to implement the retirement income plan through any of our
other investment advisory services. Moreover, you may act on our recommendations by
placing
securities transactions with any brokerage firm.
Web-based Financial Consulting and Planning Services
We offer web-based consulting which typically involves providing a variety of advisory services to
clients regarding the management of their financial resources based upon an analysis of their
individual needs. Depending on the level of service chosen we will assist clients with the following:
Account aggregation and portfolio review, e-mail access to advisor to ask general financial questions,
access to monthly educational webinars and our educational video library, semi-annual or quarterly
account reviews, and call in availability for specific financial advice.
You are under no obligation to act on our recommendations. Should you choose to act on any of our
recommendations, you are not obligated to implement the recommendations through any of our other
investment advisory services. Moreover, you may act on our recommendations by placing securities
transactions with any brokerage firm.
In addition, we offer web-based financial planning services which typically involve providing a variety of
advisory services to clients regarding the management of their financial resources based upon an
analysis of their individual needs. These services can range from broad-based financial planning to
consultative or single subject planning. If you retain our firm for financial planning services, we will
work with you to gather information about your financial circumstances and objectives. We may also
use financial planning software to help determine your current financial position and to define and
quantify your long-term goals and objectives. Once we review and analyze the information you provide
to our firm and the data derived from our financial planning software, we will deliver a written plan to
you. The plan is designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change so that we can update your plan, which is included in our
membership fees.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Wrap Fee Program(s)
We are a portfolio manager and a sponsor of a Wrap Fee Program, which is a type of investment
program where clients pay a single fee that includes administrative fees, management fees, and
commissions. If you participate in our Wrap Fee Program, you will pay our firm a single fee, which
includes our money management fees, certain transaction costs, and custodial and administrative
costs. We receive a portion of the wrap fee for our services. The overall cost you will incur if you
participate in our Wrap Fee Program may be higher or lower than you might incur by separately
purchasing the types of securities available in the program. For more information concerning the Wrap
Fee Program, please see Appendix 1 to this Brochure.
Types of Investments
We primarily offer advice on equity securities, corporate debt securities, variable annuities, mutual
funds and exchange traded funds (ETFs).
Additionally, we may advise you on any type of investment that we deem appropriate based on your
stated goals and objectives. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship.
You may request that we refrain from investing in particular securities or certain types of securities.
You must provide these restrictions to our firm in writing.
Assets Under Management
As of December 31, 2022, we provide continuous management services for approximately
$132,500,000 in client assets on a discretionary basis, and $0 in client assets on a non-discretionary
basis.