Magnifina, LLC (Referred to herein as “Firm, We, and Our”) is an independent investment
advisory firm registered with the U.S. Securities and Exchange Commission (“SEC”). The
company was formed in 2019 as a Limited Liability Company in New York and is currently
wholly-owned by Asher Rogovy. We currently have $38,497,141 in discretionary assets under
management and $800,000 in non-discretionary assets under management as of February 29,
2024.
We offer the following services to advisory clients:
Investment Portfolio Management
We create and actively manage investment portfolios for our clients. These portfolios primarily
consist of publicly traded equity securities (stocks). Some portfolios may contain other asset
classes, such as fixed-income securities (bonds) or real-estate investment trusts (REITs), in
accordance with client needs. Pooled-funds assets such as exchange-traded funds (ETFs) and
mutual funds may be used if the individual assets available to a portfolio lack sufficient liquidity
or diversity. Clients may impose reasonable restrictions on individual securities or types of
securities that we will select for them.
We do not assign clients to group-managed model portfolios. Instead, we consider each client
individually when selecting their investments. Before enrolling a client, we discuss their
investment objectives, time horizon, risk tolerance, conflicts of interest, and other needs.
We provide discretionary investment advisory services on a non-wrap fee basis. Services are
generally provided on a discretionary basis which means We purchase or sell securities or other
investment products for the Client without speaking with the Client. This also means that if the
client engages Us, the client will select individual services on an unbundled basis, paying for
each service separately (i.e. investment advisory, trade execution, custody). Please see Item 5
– Fees and Compensation for more information.
Alternative Investments
From time to time, we might identify special opportunities to invest in alternative assets, such as
private equity, venture capital, or direct real estate investments. Additionally, clients are
welcome to submit to us alternative investment opportunities they have found themselves. We
manage alternative investments on a non-discretionary basis. This means that if we conclude
that such an investment is appropriate for a client, we will discuss the specific opportunity with
the client and obtain permission before advising the client to make the investment .
For clients holding alternative investments, we will continuously and regularly consider the risks
and benefits of these investments in connection with the rest of the client’s investment portfolio
under our management. Magnifina will advise on potential hedges for alternative investments
which are expected to be more liquid.
Retirement Plan Rollovers
A client or prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in the
former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”),
or (iv) cash out the account value (which could, depending upon the client’s age, result in
adverse tax consequences). If we recommend that a client roll over their retirement plan assets
into an account to be managed by the Firm, such a recommendation creates a conflict of
interest as we will earn a new (or increase Our current) advisory fee as a result of the rollover.
We address this conflict of interest by reviewing any such recommendation to ensure it is in the
best interest of the client. No client is under any obligation to roll over retirement plan assets to
an
account managed by Us.
Quantitative Indexing Strategy
For Clients with account(s) over $250,000, we may exercise our discretionary authority to hire or
retain other investment advisers (“Third-Party Manager(s)”) to exercise any authority granted to
the Firm under the Investment Advisory Agreement. Third-Party Manager(s) may be
recommended for strategies that may be in the best interest of certain clients.
We are available to answer questions that you may have regarding your account and act as the
communication conduit between you and the Third-Party Manager. The Third-Party Manager
will take discretionary authority to determine the securities to be purchased and sold for your
account.
Although we review the performance of numerous third-party investment adviser firms, we enter
into only a select number of relationships with Third-Party Managers. Therefore, we have a
conflict of interest in that it will only recommend Third-Party Managers that have a sub-advisory
relationship with us. We address this conflict of interest by selecting Third-Party Managers that
will allow us to serve our clients’ best interests, and by advising Clients in this brochure that
there may be other Third-Party Managers managed programs not recommended by the Firm
that are suitable for the client and that may be more or less costly that arrangements
recommended by the Firm. We also have a conflict of interest in that we will only use or
recommend platform providers, Sub-advisers or other third-party investment advisers that we
have a relationship with and have met the conditions of our due diligence review. There may be
other third-party money managers that may be suitable that we do not have a relationship with
or that may be more or less costly. To address this conflict, we consider the best interests of
clients in selecting Third-Party Managers. You are under no obligation to utilize the services of
the Third-Party Managers or platform providers we recommend. No guarantees can be made
that your financial goals or objectives will be achieved. Further, no guarantees of performance
can be offered.
Financial Planning Services
We offer financial planning services which typically involve providing a variety of advisory
services to clients regarding the management of their financial resources based upon an
analysis of their individual needs. These services can range from broad, comprehensive,
financial planning to consultative or single subject planning. If you retain our firm for financial
planning services, we will meet with you to gather information about your financial
circumstances and objectives. Once we review and analyze the information you provide to our
firm, we will deliver a written plan to you, designed to help you achieve your stated financial
goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and
on the financial information you provide to us. You must promptly notify our firm if your financial
situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you
choose to act on any of our recommendations, you are not obligated to implement the financial
plan through any of our other investment advisory services. Moreover, you may act on our
recommendations by placing securities transactions with any brokerage firm.
Ethical Investing
As a company that values ethics, we are proud to enable our clients to provide us with ethical
preferences for selecting their investments. For example, a client may indicate that they are
concerned about the environment, and we would try not to select companies producing
excessive pollution for that client. Clients are reminded that restricting the domain of possible
investments may result in lower financial returns than an unrestricted portfolio.