A.General Description of Advisory Firm
Greystone Financial Group, LLC (referred to in this Brochure as the “Greystone,” “us,” “we,” or “our”),
a limited liability company formed under the laws of the State of Michigan on October 2, 2015. Our
principal place of business is in Bloomfield Hills, Michigan. Greystone is majority-owned by TEAMMOSS
III, LLC, whose sole member is Todd R. Moss. KLEEKMSU, LLC, whose sole member is Kristie L.
Guadiano, is a minority owner of Greystone. In July 2023, Greystone acquired another registered
investment adviser located in Troy, Michigan. This did not change Greystone’s ownership or our business
practices.
B.Description of Advisory Services (Including any Specializations)
Our services include investment management (both discretionary and non-discretionary), financial
planning, and with respect to our defined contribution plan clients, pension consulting services.
Investment Management Services
We offer specific recommendations regarding portfolio management, retirement planning, estate planning,
education planning, and insurance planning. Our investment management services are based upon our
clients’ stated objectives and risk tolerance. We do not provide tax or legal advice or services.
We provide investment management services to individuals, high net worth clients, pensions and profit-
sharing plans, and other businesses. The services are provided under the terms of an investment
management agreement between Greystone and the client. The investment management agreement sets
forth the investment objectives, strategies, and guidelines applicable to the client’s account, as well as
provisions relating to investment management fees. We will gather information through meetings with you
to determine your investment goals and objectives, risk tolerance, time horizon, cash flow needs, and
investment restrictions, if any. We will use this information to recommend an investment strategy or
strategies, and we will manage your account consistent with that strategy. The strategies are designed to
address broadly defined investment goals, objectives, risk tolerance, and other factors for clients having
generally similar circumstances. If changes in personal circumstances occur, we ask that clients notify us
as soon as possible, as changes may have an impact on investment objectives and our management of the
account.
Accounts managed according to one of our investment strategies are generally managed on a discretionary
basis, which means we have the authority to select securities and execute transactions on behalf of the client
without requesting permission from the client for each transaction, subject to any limitations previously
agreed upon. However, in certain circumstances, upon the client’s request and our consent, we may manage
an account on a non-discretionary basis. On this basis, we will make recommendations for your prior
approval; if approved, we will then implement our recommendations in the same way as other managed
accounts.
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours.
Please see Item 8, “Methods of Analysis, Investment Strategies and Risk of Loss” for additional
information.
Financial Planning
We offer general financial planning and consultative services as an integral part of our management services
described above. Financial planning will typically involve developing a plan to use a variety of advisory
services to manage the client’s financial resources based upon an analysis of such client’s individual needs.
Financial planning simplifies the client’s situation and helps determine financial alternatives by 1) defining
and narrowing such client’s objectives and investment options, 2) identifying the areas of greatest concern,
3) creating a unique picture of such client’s overall financial situation, and 4) by providing an effective way
for us to address each client’s unique financial needs and objectives.
We utilize in-depth personal meetings with clients, and their professional advisors if required, to determine
the client’s investment goals and objectives. These services are rendered in accordance with personal
circumstances as determined in these meetings and will generally include the client’s current financial
situation, age, family position, level of investment experience, risk tolerance, earning capacity, tax situation,
goals, and objectives.
Our financial planning and consulting services include, but are not limited, to:
• General Financial Planning
• Educational Fund Planning
• Retirement Planning
• Estate Planning
• Corporate Retirement Planning
• Investment Planning
• Individual Tax Planning
• Risk Management
• Business Planning
• Business Succession Planning
We may also use financial planning software that incorporates actual historical data for specific asset
classification to determine a historical, statistical analysis of the client’s current portfolio. Our
representatives will ask clients and prospective clients a series of questions to gather information prior to
any recommendation of management services. Once we review and analyze the information the
client
provides us, we will deliver a written plan to the client, should the client desire one, that is designed to help
the client achieve his or her stated financial goals and objectives.
Financial plans are based on the client’s financial situation at the time we present the plan to the client and
on the financial information the client provides to us. The client must promptly notify us if his or her
financial situation, goals, objectives, or needs change. The client is under no obligation to act on our
financial planning recommendations.
Investment Management as a 3(38) Fiduciary Manager for Qualified Plans
We provide, on a discretionary basis, investment management services to qualified retirement plans which
are subject to the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). As part of
our services to qualified plans, we will act as a fiduciary of the plan under Section 3(21)(A)(ii) and as an
investment manager under Section 3(38) of ERISA. As a 3(38) investment manager, the client gives us
discretionary authority to manage the plan’s assets. This means the client shifts their fiduciary responsibility
to us for the selection of the plan’s menu of investments.
For all qualified plan clients, we will review the plan’s investment objectives, risk tolerance and goals with
the fiduciary or we will review and, if necessary, work with the plan to amend the plan’s existing investment
policy statement (“IPS”). The review will incorporate considerations such as employee and participant
demographics, nature of asset class categories, any limits or investment return objectives for the asset class
categories set forth in the IPS including the designated investment alternatives. The client is able to place
restrictions on the types of investments in which the plan assets are invested. Under our investment
management agreement, we will have limited discretionary authority to manage the plan’s assets in
accordance with the client’s investment objectives, risk tolerance and goals. We will select, monitor,
remove, and replace the plan’s designated investment alternatives, including a qualified default investment
alternative as defined in ERISA 404(c)(5) and DOL Regulation 2550.404c5 (the “Designated Investment
Alternatives”) consistent with the IPS. The designated investment alternatives will comprise the plan’s
core investment menu. As a 3(38) investment manager, we will retain full discretionary authority to make
changes to the designated investment alternatives without prior consultation with the client. We continually
monitor the performance of all investment options.
If selected by the plan fiduciary, we may offer investment advice (“Advice Services”) to plan participants
as an additional service under our agreement, subject to the terms and conditions set forth in the Participant
Advice Supplement. Advice Services will be available to plan participants in two ways, by telephone
service and in person. Our representatives will gather information concerning plan participant’s time
horizon, risk tolerance, and investment goals. We will review the information provided and advise on the
participant’s plan account in accordance with his or her objectives. Advice Services are provided only to
those participants who elect to meet with our representatives and accept our services.
Bank Deposit Product
Greystone has entered into an agreement with an unaffiliated banking institution where Greystone
recommends deposit products offered by the bank. Under this arrangement, the bank, Greystone, and the
customer will enter into an agency agreement where the customer will open a deposit account with the bank
(“Deposit Account”), subject to terms and conditions of the deposit agreement, and Greystone will have
access to view the customer’s Deposit Account for purposes of reviewing and advising on the customer’s
financial condition and investment objectives. Greystone will not have discretion over the Deposit Account.
Sub-Advisory Services
Greystone has entered into a sub-advisory agreement where Greystone offers investment strategies to
clients of an unaffiliated adviser. Under this arrangement, Greystone will act as the sub-adviser, and the
unaffiliated adviser will determine the suitability of Greystone’s strategies for its clients. Greystone will
have full discretion to manage the unaffiliated adviser’s clients’ accounts. When clients select a Greystone
strategy under this sub-advisory agreement, the sub-advisory arrangement will be disclosed by the
unaffiliated adviser to its clients by delivery of Greystone’s Form ADV Part 2A.
C.Availability of Tailored Services for Individual Clients
We provide advice to client accounts based on each client’s specific wealth management and financial
planning goals, investment objectives, and strategies. Clients have the ability to impose investment
restrictions on their accounts.
Our authority is subject to conditions imposed by the client. Examples of such conditions include where
the client restricts or prohibits transactions in securities of a specific issuer or industry and/or the client
directs that transactions be effected through a specific broker-dealer.
D.Assets under Management
We manage your assets on either a discretionary or a non-discretionary basis. As of December 31, 2023,
we had $639,651,584.00 in client assets managed on a discretionary basis and $386,578,461.00 in client
assets managed on a non-discretionary basis.
In addition, assets under advisement total $35,422,250.00 as of December 31, 2023. These assets are not
included in the Regulatory Assets Under Management reported in Form ADV Part 1.