The Aranda Group Advisors, LLC (“Advisor”, the “Firm”) has been in business since July of 2019.
The firm is owned by its Managing Member, Steven Rosenberg.
Advisor serves as an independent and unbiased investment advisor to its clients. As a fiduciary,
Advisor places client interests at the forefront of all of its efforts. No adviser can guarantee that a
client will meet their goals or achieve a given performance target. However, Advisor strives toward
delivering to all clients the benefit of dedicated professionals serving with diligence, professionalism
and integrity.
Asset Management
Generally, Clients will receive financial planning services at the onset of the relationship prior to
beginning asset management services. Advisor believes that thoughtful financial planning can be an
effective tool for protecting and accumulating wealth. It can also assist in the planning for special
needs for clients, including their businesses and wealth transfer issues. In most cases, the client will
supply to Advisor information including income, investments, savings, insurance, age, and many
other items that are helpful to the firm in assessing financial goals. The information is typically
provided during personal interviews and supplemented with written information. Once the
information is received, Advisor will discuss financial needs and goals with the client and compare
the client’s current financial situation with the goals stated. Once these are compared, Advisor will
create a financial plan to help clients meet their goals. The financial plan addresses the six vital areas
of financial planning: Cash Flow Management, Risk Management, Investment Planning, Tax
Planning Strategies, Retirement Planning, and Estate Planning. The plan is intended to be a
suggested blueprint of how to meet your goals. Not every plan will be the same for every client.
Each one is specific to the client who requested it. Because the plan is based on information supplied
by the client, it is very important that clients accurately and completely communicate to the firm the
information it needs. Also, as circumstances and needs may change, it is very important that clients
continually update the firm with any changes so that if the updates require changes to the financial
plan, Advisor can make those changes. Otherwise, plans may no longer be accurate.
Advisor provides all financial planning services “in house”, meaning the services are provided by
Advisor professionals and not by any sort of sub-adviser or contractor. During the planning process,
it may be determined that a client would benefit from the expertise of another professional, such as
an estate planning attorney or tax advisor. If clients request, Advisor may recommend the services
of other professionals for implementation purposes. Clients are under no obligation to engage the
services of any such recommended professional. Clients retain absolute discretion over all such
implementation decisions and are free to accept or reject any recommendation from Advisor. If
clients engage the services of any professional recommended by Advisor, and a dispute arises
thereafter relative to such engagement, clients agree to seek recourse exclusively from and against
the engaged professional. Advisor will not receive a fee from professionals recommended by
Advisor. The financial plan is used for the creation of investment allocation guidelines which direct
the asset management process.
When Advisor performs asset management services, Advisor will do so on a non-discretionary basis.
Advisor will consult with the client prior to implementing any investment recommendation. Clients
should be aware that some recommendations may be time-sensitive, in which case recommendations
not implemented because Advisor is unable to reach a client may not perform the same as it would
have had Advisor been able to reach the client for a consultation on the recommendation. Clients
engaging the Firm will be asked to execute a Limited Power of Attorney (granting Advisor the non-
discretionary authority to implement the investment
recommendations within the client accounts) as
well as an Investment Management Agreement that outlines the responsibilities of both the client and
Advisor.
Unified Managed Accounts
Advisor may allocate some or all of client’s assets to Unified Managed Accounts or “UMA”, which
are a single portfolio with a mix of asset classes and investment positions through the use of model
portfolios, which may consist of third-party managers, and to a lesser extent, other investment
options such as mutual funds and exchange traded funds. This is accomplished with the use of an
Overlay Manager. The Overlay Manager that Advisor has selected is Adhesion Wealth Advisors
Solutions (“Adhesion”), who provides portfolio trading, re-balancing, reporting and other
administrative services. Each UMA is designed to meet a specific goal, while maintaining
diversification for the purpose of mitigating short term risk, and at the same time positioned to
appreciate and create income for the investor.
Advisor provides UMA services on a non-discretionary basis, meaning that clients will grant
Advisor non-discretionary authority to manage the accounts through the selection of an Overlay
Manager, third party managers, and other investment options. In addition, clients will authorize the
account custodian to follow Advisor’s instructions as well as instructions given by Adhesion to
effect transactions, deliver securities, deduct fees, and take other actions with respect to the account.
Clients will not have a direct contractual relationship with Adhesion or any other third-party
manager.
When clients engage Advisor to provide UMA services, the client and Advisor will execute an
Investment Management Agreement that describes the services to be provided, the fees for the
service, other expenses related to the provision of the investment management services, and how to
terminate the agreement. Depending on the service a client has selected, Advisor will separately
provide each client with the applicable disclosure documents for any third-party manager or service
providers utilized, which includes information about their services, model portfolios, investment
strategies at or before execution of our Investment Management Agreement.
Securities-Based Lending:
Advisor may offer clients access to a securities-based lending program in which advisory accounts
are used as collateral for an extension of credit for a purpose other than to purchase, carry, or trade in
securities e.g. the purchase of a house. A variable interest rate is charged on the monthly debit
balances which will be added to the opening debit balance for the next interest period if not paid. If
the value of the securities held in the account declines below the maintenance level determined for
the account, clients may be subject to maintenance calls to post additional collateral. If a client is
unable to do so, securities in the account may be liquidated to satisfy the call.
These loans have a number of advantages and risks which should be considered before opening the
account. Advantages include the flexibility of spending while at the same time receiving the benefits
of the holdings in the collateral account such as dividends, interest, and the potential capital
appreciation. Additional risks are discussed in Item 8 below. Advisor is not compensated directly
for participation in securities-based lending programs however, because Advisor will continue to
receive compensation for managing the assets in the account, there is a conflict of interest as the
Advisor is incentivized to encourage clients to keep the securities invested and to borrow funds
instead of liquidating securities to address the current capital needs. Advisor mitigates this conflict
through disclosure of its existence and by giving clients the discretion to participate in such a
program or to choose to borrow money or raise capital through traditional avenues.
Assets under Management
As of December 31, 2023, Advisor manages $199,931,919 in client assets, including $145,084,693
on a discretionary basis.