BlueChip Wealth Advisors, LLC (“BCWA”) BCWA was established in April 2007 and approved as a
Registered Investment Adviser in August 2009. Marcus Ashworth owns 100% of BlueChip Wealth
Advisors of BCWA.
Below is a description of the investment advisory and financial planning services offered by
BCWA, including, but not limited to, BCWA’s fee schedules, a description of how fees are
charged, whether fees are negotiable, when compensation is payable, refund policies and other
applicable information. For more detail on any product or service please reference your advisory
agreement, wrap brochure (if applicable) or BCWA Investment Advisory Representative (“IAR”).
For its investment advisory clients, the firm presently offers the following types of advisory services:
I. BCWA Advisor Managed Accounts
a. National Financial Services (NFS)
b. Charles Schwab & Co. (Schwab)
c. SEI Private Trust Company (SEI)
d. Fidelity Brokerage Services (Fidelity)
II. BCWA Third Party Managed Fee Accounts
a. Charles Schwab & Co. (Schwab)
b. SEI Private Trust Company (SEI)
III. Wrap Account
a. National Financial Services (NFS)
b. SEI Private Trust Company (SEI)
IV. Financial Planning
V. Retirement Plan Services
VI. Other Services
Below are descriptions of the accounts or services that BCWA offers, the basic management fee structures
and any unique characteristics. For a more complete discussion and disclosure regarding any Account’s
services or fee structure, BCWA will provide the client a detailed advisory agreement and/or the third-
party investment manager’s ADV Part 2A and wrap fee brochure, as applicable.
Portfolio Management—Advisor Managed Programs
Advisor Managed Accounts are based on the individual objectives of each client portfolio and may or may
not represent the overall objectives of the clients’ total investments. BCWA recommends and employs
various investment strategies. BCWA Advisor Managed accounts are designed to provide discretionary
management by an Advisor of the firm. BCWA assists each client in formulating investment objectives
and manages the account within established guidelines regarding, among other matters, diversification
and designation of securities that may be purchased. As part of this service, each client portfolio is
tailored to their particular investment needs and circumstances. The available risk strategies correlate to
asset allocation models developed by BCWA based on target allocations for various asset classes and sub-
classes.
The Advisor-Managed Accounts give our IARs the ability to customize asset allocation, investment
selection, and investment strategies to meet each client’s individual financial situation and investment
objectives. Accounts are periodically rebalanced toward their asset allocation target or reallocated based
upon changes to the client’s risk tolerance or investment committee monitoring.
Portfolio Management accounts may be custodied at National Financial Services (“NFS”), Fidelity
Brokerage Services , SEI Private Trust Company, or Charles Schwab & Co. (“Schwab”) For these accounts,
each portfolio is tailored to a client’s particular investment needs and circumstances. This includes
discretionary investment management in accounts based on the client’s investment needs and a risk
strategy (from conservative to aggressive), which is selected in conjunction with the client and
incorporated into the account agreement. Depending on the client’s investment objectives, the advisor
may manage and provide advice on mutual funds, stocks, bonds, exchange traded funds (ETFs), LPs, and
options. Alternative investments may be recommended to qualified investors based on the client’s
objectives and risk tolerance. Alternative investments could include real estate, Private Equity, Hedge
Funds, Commodities, etc. Alternative Investments can provide diversification benefits to traditional
portfolios of stocks and bonds.
Wrap Fee Programs
Our Firm offers three different type of wrap fee programs which are custodied at National Financial
Services (“NFS”) and SEI Investment Company (“SEI”). AT SEI we offer two different accounts in
which one is the SEI Managed Account Solutions Independent Advisor Solutions (IAS) and the SEI
Managed Account Solutions (MAS)--SEI Private Wealth Management. The third wrap fee program,
the Peak account, is custodied at NFS.
The IAS Wrap Fee account is an account where the Client appoints their Independent Advisor as their
investment advisor to assist the Client in selecting an appropriate investment strategy for their
portfolio. The Client appoints SIMC, (“SEI Investments Management Corporation) to manage the
assets in each portfolio in accordance with the strategy recommended by their Advisor and selected
by the Client.
The IAS account consists of three distinct investment programs administered by SIMC, each program
encompassing various investment strategies available for use investment advisors. The three
programs available under IAS are: (1) the “Individual Manager Strategies” which are individual
investment strategies (or model investment portfolios) constructed by third party investment
managers selected and overseen by SIMC (“Portfolio Managers”) or, in certain cases, constructed and
directly managed by SIMC, covering a broad spectrum of investment styles; (2) the “Manager
Strategies Solutions,” consisting of SIMC, designed and managed model portfolios allocated to
multiple Individual Manager Strategies (e.g., the coordinated use of multiple Individual Manager
Strategies in one investment account); and (3) the ”Models-Based Strategies” consisting of
investment strategy models managed directly by SIMC, comprised of either SIMC’s proprietary family
of mutual funds (“SEI Funds”), exchange traded funds (“ETFs”) selected by SIMC,, or families of third-
party mutual funds or ETFs managed by well-established fund/ETF sponsors working with IAS to
promote and distribute IAS solutions. IAS, and the three programs available within IAS, are further
described in the Account Application that the Client and their Independent Advisor complete to
invest in the noted program. Please refer to the Appendix 1 Wrap Fee Brochure from SEI Investments
Management Corporation for more information about the programs available.
Under MAS, SIMC Clients may select SIMC to manage individual portfolios of stocks and bonds within
specific investment strategy categories. However, SIMC generally hires third-party sub-advisors to
manage these specific investment strategies either directly or through the sub-advisor providing
SIMC with its investment model portfolio with SIMC then implementing the sub-advisor’s investment
model. Under this program, SIMC makes available two broad categories of investment strategies that
are referred to throughout their wrap fee brochure as “SIMC Managed Account Strategies”: (i)
individual investment strategies (or model investment portfolios) of third party investment managers
selected and overseen by SIMC (“Portfolio Managers”) covering a broad spectrum of investment
styles; and (ii) SIMC designed and managed investment strategies (or model investment portfolios),
including strategies that allocate to various Portfolio Managers, or strategies managed directly by
SIMC comprised of SEI Funds, exchanged traded funds or third-party funds. Please refer to the
Appendix 1 Wrap Fee Brochure from SEI Investments Management Corporation for more information
about the programs available.
Our third wrap fee program is called Peak which is a wrap account. The non-wrap account is called
the Crest account. In a Peak account, the client pays a single fee that covers the advisory services and
the execution of transactions through NFS. Clients that anticipate trading primarily in equities and
ETFs are typically recommended to open a wrap fee account; clients that anticipate trading in mutual
funds with little or no anticipated trading in equities and ETFs will be recommended to open a non-
wrap fee account. Please refer to the Appendix 1 Wrap Fee Brochure from Arkadios Wealth Advisors
for more information about the program.
In a Crest account, clients pay an advisory fee plus additional transaction- based charges (see Item 5
for more information on fees). Several other factors influence the selection of the account structure,
including but not limited to the account size; anticipated trading frequency; anticipated types of
securities to be traded; and long-term investment goals.
Third Party Managed Accounts
Third Party Managers are evaluated by the BCWA Investment Committee for client use. The service
includes assisting clients in identifying
their investment objectives and matching personal and
financial data with a list of investment managers that meets the BCWA Investment Committee’s
minimum quantitative and qualitative criteria. The intent of the program is to provide a select list of
quality and recognizable investment management firms from which one or more managers are
selected to handle the day-to-day management of the client’s account(s). Third party managed
accounts may utilize ETF, Mutual Fund, SMA, Equities, Bonds, Alternatives, and other types of
investments.
Among the criteria that may be considered for inclusion in the program are the manager’s experience,
assets under management, performance record, client retention, the level of client services provided,
investment style, buy and sell disciplines, capitalization level, expenses, and the general investment
process.
When recommending outside investment managers, the firm first analyzes the client's investment
objectives, risk tolerance and existing portfolio, if applicable, to determine the investment style that will
best facilitate the desired diversification and tax situation of the portfolio. The firm then identifies
strategies or managers who exhibit the desired investment attributes. The firm helps the client measure
the performance of the managers by making comparisons to appropriate benchmarks. Depending on client
objectives, the firm advocates an active/passive investment strategy using a diversified approach.
The firm may at any time terminate the relationship with a third-party manager that manages clients’
assets. Factors involved in the termination of an advisor may include a failure to adhere to management
style or clients’ objectives, a material change in the professional staff of the advisor, unexplained poor
performance, dispersions of client account performance, or the firm’s decision to no longer include the
advisor as one of its preferred program managers.
Clients are advised and should understand that:
A manager’s past performance is no guarantee of future results. There is a certain market and/or
interest rate risk which may adversely affect any advisor’s objectives and strategies and could cause
a loss in a client's account(s); and Client risk parameters or comparative index selections provided
to the firm are guidelines only - there is no guarantee that they will be met or not be exceeded.
Accounts in the BCWA program are managed by the selected independent manager. Information
collected by BCWA regarding selected managers is believed to be reliable and accurate, but the
firm does not independently verify it on all occasions. All performance reporting will be the
responsibility of the respective manager and is provided directly to the clients and the firm. The
firm does not audit nor verify that these results are calculated on a uniform or consistent basis as
provided by a manager directly to the firm or through the consulting service utilized by the
manager or the firm.
The minimum account size will vary from manager to manager. All such minimums will be disclosed
in the respective manager’s ADV document. The firm may have the ability to negotiate such
minimums. Third Party Managed accounts are custodied at Schwab and SEI.
Financial Planning
BCWA offers advice in the form of a Financial Plan. The Firm may provide either financial consulting or a
comprehensive financial plan tailored to meet the client’s needs and financial objectives as described by
the client. During meetings with the client, the investment philosophy, risk tolerance, investment
objectives, financial position, insurance needs, tax objectives, trust and estate issues are discussed.
Clients will receive a written plan, providing the client with a detailed financial plan designed to achieve
their stated financial goals and objectives. Our Firm offers three different types of financial plans or
financial consulting to best fit our client needs. These financial plans are further described below:
The BlueChip Standard
The BlueChip Standard is our Firm’s premier asset management service. Clients will receive highly
personalized service from an Advisor that will review and manage all aspects of your investments. You
can expect an efficient experience based on a holistic wealth management offering supported by new
research findings and best-in-class technology. Your Advisor will provide a full overview of included
services during your discovery meeting. This service is only for Clients who also have an advisory account
with BCWA which is included in their advisory fee. An eMoney subscription is also automatically
included with the advisory fee under this plan.
The BlueChip Retirement Plan includes a Net Worth Statement, Asset Allocation Analysis (current
versus proposed), Monte Carlo Analysis Study, Holdings Detail Report, Efficient Frontier Study on
Current Portfolio, Projected Asset Calculation, Holdings Gain/Loss Report, Projected Income during
retirement calculation, Recommended Asset Allocation Report, and Abbreviated Income/Expense
Projection. Other reports available at request. The Reports and an Explanation of Results will be
presented and reviewed during a final meeting that typically lasts 2 – 3 hours. If the Client elects to
enroll in an eMoney monthly subscription, the eMoney Account Set-up, Implementation, and 1 hour
Tutorial is complimentary.
The BlueChip Comprehensive Retirement Plan includes everything in the BlueChip Retirement Plan plus
an additional in-depth Cash Flow Analysis, Social Security Analysis & Income Calculation on when to
begin, Projected Retirement Income Modeling, Analysis of current 401k plans, pensions, and other
retirement plans and projected incomes, Estimate of Inflation and the impact it might have on income
during retirement. A Comprehensive Insurance Analysis is available upon request.
The Firm encourages clients to use the services of an estate attorney and does not render legal advice.
The Firm also will not advise the client or act for the client in any legal proceedings, including
bankruptcies, involving securities held or previously held, or the issuers of those securities. The Firm will
not vote proxies for securities held in client accounts.
If the client requests BCWA to provide investment management services with respect to the
Excluded Assets, the client may engage BCWA to do so for a separate and additional fee.
Retirement Plan Services
The Firm also provides retirement plan services to businesses which may include plan level services such as
discretionary management services, non-discretionary management services, and investment advisory
services related to different types of retirement plans. When providing management services, the firm is
responsible for implementing recommendations. When the firm is providing advisory services, the client is
responsible for implementation of recommendations.
Other Services
The Firm offers other services in an effort to meet our client’s needs. In the event a client wishes to
have our assistance with a one-time financial plan or consulting, then we offer The BlueChip Project.
The BlueChip Project is a flexible service made available to both current and prospective Clients who
may require Financial Planning, Retirement Planning, Estate Planning, Insurance Planning, College
Planning, and/or Advisory Consulting services on an ad-hoc basis. Deliverables and a full scope of the
project with estimated hours will be determined during an initial consult.
The BlueChip eMoney Account is available to individuals that do not otherwise engage BCWA for asset
management services, financial / retirement planning, or advisory consulting services but desire an
eMoney account. This plan includes eMoney account Set-up, Implementation, and a 1-hour Tutorial. This
plan does not include financial / retirement planning or advisory consulting services. eMoney is a service
that provides comprehensive reporting services which can incorporate all of the client’s investment assets,
including those investment assets that are not part of the assets managed by BCWA (the “Excluded
Assets”). Should the client utilize these reporting services, the Client acknowledges and understands that
with respect to the Excluded Assets, BCWA’s service is limited to reporting and data storage services only
and does not include investment management, review, or monitoring services, nor investment
recommendations or advice. As such, BCWA will not be responsible for the investment performance of the
Excluded Assets
As of December 31, 2023, BCWA managed $485,084,699 in assets, all of which was managed on a
discretionary basis.