A. Firm Information
Goodman Advisory Group, LLC (“Goodman Advisory Group” or the “Advisor”) is a registered investment advisor
with the U.S. Securities and Exchange Commission (“SEC”), which is organized as a Limited Liability Company
(“LLC”) under the laws of the Commonwealth of Massachusetts. Goodman Advisory Group was founded in
September 2009 and began operating as an independent registered investment advisor in January 2017.
Goodman Advisory Group is owned and operated by Deborah N. Goodman (Principal and Chief Compliance
Officer) and Joseph Rofino. This Disclosure Brochure provides information regarding the qualifications, business
practices, and the advisory services provided by Goodman Advisory Group.
The Advisor serves as a fiduciary to Clients, as defined under applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Our fiduciary commitment is further described in our Code of Ethics. For more information
regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
B. Advisory Services Offered
Goodman Advisory Group offers investment advisory services to individuals, high net worth individuals, trusts,
estates, charitable organizations, retirement plans and businesses in the Commonwealth of Massachusetts and
other states (each referred to as a “Client”).
Investment Management Services
Goodman Advisory Group provides customized investment advisory solutions for its Clients. This is achieved
through continuous personal Client contact and interaction while providing discretionary investment management
and a broad range of comprehensive financial planning and consulting services. Goodman Advisory Group works
closely with each Client to identify their investment goals and objectives as well as risk tolerance and financial
situation in order to create a portfolio strategy. Goodman Advisory Group will implement the investment strategy
with its internal management and/or the use of unaffiliated money managers (as described below).
Internal Management Services - Goodman Advisory Group evaluates and selects investments for inclusion in
Client portfolios only after applying its internal due diligence process. Goodman Advisory Group will construct,
implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and risk tolerance
agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on the types of
investments to be held in their respective portfolio, subject to acceptance by the Advisor. The Advisor may retain
certain types of investments based on a Client’s legacy portfolio construction. Goodman Advisory Group’s
investment strategy[ies] is primarily long-term focused, but the Advisor may buy, sell or re-allocate positions that
have been held less than one year to meet the objectives of the Client or due to market conditions. Goodman
Advisory Group may recommend, on occasion, redistributing investment allocations to diversify the portfolio.
Goodman Advisory Group may recommend specific positions to increase sector or asset class weightings. The
Advisor may recommend employing cash positions as a possible hedge against market movement. Goodman
Advisory Group may recommend selling positions for reasons that include, but are not limited to, harvesting
capital gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation
or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating cash to meet
Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Goodman Advisory Group accept or maintain custody of a Client’s funds or securities. All Client
assets will be managed within their designated account[s] at the Custodian, pursuant to the Client investment
advisory agreement. For additional information, please see Item 12 – Brokerage Practices and Item 15 -
Custody.
Use of Independent Managers - Goodman Advisory Group may recommend that a Client utilize one or more
unaffiliated investment managers or investment platforms (collectively “Independent Managers”) for all or a
portion of a Client’s investment portfolio. In such instances, the Client will then enter into an advisory agreement
with the Independent Manager[s] that defines the terms in which the Independent Manager[s] will provide
investment management and related services. Goodman Advisory Group may also assist in the development of
the initial policy recommendations and managing the ongoing Client relationship. Goodman Advisory Group will
perform initial and ongoing oversight and due diligence over the selected Independent Manager[s] to ensure the
Independent Managers’
strategies and target allocations remain aligned with its clients’ investment objectives and
overall best interests. The Client, prior to entering into an agreement with unaffiliated money manager[s] or
investment advisor[s], will be provided with the advisor's Form ADV 2A (or a brochure that makes the appropriate
disclosures).
Financial Planning Services
Goodman Advisory Group will typically provide a variety of financial planning and consulting services to Clients,
pursuant to a written financial planning agreement. Services are offered in several areas of a Client’s financial
situation, depending on their goals, objectives and financial situation. Generally, such financial planning services
involve preparing a formal financial plan or rendering a specific financial consultation based on the Client’s
financial goals and objectives. This planning or consulting may encompass one or more areas of need, including
but not limited to, investment planning, risk management assessment, as well as tax planning, retirement needs
analysis, college funding, business succession, insurance needs, elder care issues and estate planning insight
and other areas of a Client’s financial situation.
A financial plan developed for or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs. Goodman Advisory Group
may also refer Clients to an accountant, attorney or another specialist, as appropriate for their unique situation.
For certain financial planning engagements, the Advisor will provide a written summary of Client’s financial
situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may or may
not provide a written summary. Plans or consultations are typically completed within six months of contract date,
assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations may pose a conflict between the interests of the Advisor and
the interests of the Client. For example, a recommendation to engage the Advisor for investment management
services or to increase the level of investment assets with the Advisor would pose a conflict, as it would increase
the advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made by the
Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
C. Client Account Management
Prior to engaging Goodman Advisory Group to provide investment advisory services, each Client is required to
enter into one or more agreements with the Advisor that define the terms, conditions, authority and
responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Goodman Advisory Group, in connection with the Client,
will develop a strategy that seeks to achieve the Client’s investment goals and objectives.
• Asset Allocation – Goodman Advisory Group will develop a strategic asset allocation that is targeted to
meet the investment objectives, time horizon, financial situation and tolerance of risk for each Client.
• Portfolio Construction – Goodman Advisory Group will develop a portfolio for the Client that is intended
to meet the stated goals and objectives of the Client.
• Investment Management and Supervision – Goodman Advisory Group will provide
investment management and ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Goodman Advisory Group includes securities transaction fees together with its investment advisory fees. Including
these fees into a single asset-based fee is considered a “Wrap Fee Program”. The Advisor customizes
its investment management services for its Clients. The Advisor sponsors the Goodman Advisory Group Wrap
Fee Program solely as a supplemental disclosure regarding the combination of fees. Depending on the level of
trading required for the Client’s account[s] in a particular year, the Client may pay more or less in total fees than if
the Client paid its own transaction fees. Please see Appendix 1 – Wrap Fee Program Brochure, which is included
as a supplement to this Disclosure Brochure.
E. Assets Under Management
As of December 31, 2024 the Goodman Advisory Group manages approximately:
Assets Under Management
Discretionary $297,106,695
Non-discretionary $0
Total: $297,106,695
Clients may request more current information at any time by contacting the Advisor.