Adviser Profile

As of Date 06/05/2026
Registration SEC, Approved, 04/10/2019
ADV Location TRAVERSE CITY, MI, United States
Contact Info (23 xxxxxxx
Websites
AUM* 292,580,381 54%
of that, discretionary 288,094,406 53%
Number of Employees 9 13%
of those in investment advisory functions 4
Private Fund GAV* 0
Avg Account Size 181,277 35%
% High Net Worth 25.34% 51%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

288M 247M 206M 165M 123M 82M 41M
2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker46641Q761 Stock NameJ P MORGAN EXCHANGE TRADED F $ Position$31,493,341 % Position19.00% $ Change16.00% # Change-2.00%
Stck Ticker464287309 Stock NameISHARES TR $ Position$30,287,283 % Position18.00% $ Change18.00% # Change-3.00%
Stck Ticker464287200 Stock NameISHARES TR $ Position$23,410,671 % Position14.00% $ Change13.00% # Change-2.00%
Stck Ticker09290C103 Stock NameBLACKROCK ETF TRUST $ Position$19,572,425 % Position12.00% $ Change12.00% # Change-4.00%
Stck Ticker464288877 Stock NameISHARES TR $ Position$17,732,484 % Position11.00% $ Change4.00% # Change1.00%
Stck Ticker09290C780 Stock NameBLACKROCK ETF TRUST $ Position$11,219,724 % Position7.00% $ Change # Change
Stck Ticker464287408 Stock NameISHARES TR $ Position$12,146,710 % Position7.00% $ Change9.00% # Change1.00%
Stck Ticker464287804 Stock NameISHARES TR $ Position$9,408,055 % Position6.00% $ Change20.00% # Change0.00%
Stck Ticker464287721 Stock NameISHARES TR $ Position$5,028,970 % Position3.00% $ Change-60.00% # Change-71.00%
Stck Ticker595112103 Stock NameMICRON TECHNOLOGY INC $ Position$536,745 % Position0.00% $ Change # Change

Brochure Summary