A. Description of the Advisory Firm
Sound View Wealth Advisors Group, LLC (“Sound View Wealth” or the “Firm”) is an investment advisory firm that was
registered with the United States Securities and Exchange Commission (“SEC”) on March 26, 2019. Sound View Wealth
acquired the advisory business of Sound View Wealth Advisors, LLC which was registered with the United States
Securities and Exchange Commission (“SEC”) on January 3, 2018. Sound View Wealth is a limited liability company
organized in Delaware.
Sound View Wealth is part of the Focus Financial Partners, LLC (“Focus LLC”) partnership. Specifically, Sound View
Wealth is a wholly-owned indirect subsidiary of Focus LLC. Ferdinand FFP Acquisition, LLC is the sole managing member
of Focus LLC. Ultimate governance of Focus LLC is conducted through the board of directors at Ferdinand FFP Ultimate
Holdings, LP. Focus LLC is majority-owned, indirectly and collectively, by investment vehicles affiliated with Clayton,
Dubilier & Rice, LLC (“CD&R”). Investment vehicles affiliated with Stone Point Capital LLC (“Stone Point”) are indirect
owners of Focus LLC. Because Sound View Wealth is an indirect, wholly-owned subsidiary of Focus LLC, CD&R and Stone
Point investment vehicles are indirect owners of Sound View Wealth.
Focus LLC also owns other registered investment advisers, broker-dealers, pension consultants, insurance firms, business
managers and other firms (the “Focus Partners”), most of which provide wealth management, benefit consulting and
investment consulting services to individuals, families, employers, and institutions. Some Focus Partners also manage or
advise limited partnerships, private funds, or investment companies as disclosed on their respective Form ADVs.
We have a business arrangement with SCS Capital Management LLC (“SCS”), who is an indirect, wholly-owned subsidiary
of Focus LLC and Focus Inc., under which certain clients of Sound View Wealth have the option of investing in certain
private investment vehicles managed by SCS. Sound View Wealth is an affiliate of SCS by virtue of being under common
control with it. Please see Items 5, 10, and 11 of this Brochure for further details.
Sound View Wealth is managed by Kelly Bouchillon, Melissa Bouchillon, O. Emerson Ham III, and Edward Ambrose
(“Sound View Wealth Principals”), pursuant to a management agreement between SVWA Partners and Sound View
Wealth. The Sound View Wealth Principals serve as officers of Sound View Wealth and are responsible for the
management, supervision and oversight of Sound View Wealth.
B. Types of Advisory Services
Sound View Wealth provides holistic and personalized financial planning and discretionary and non-discretionary
investment advisory services to individuals, including high net worth individuals, and entities, including, but not limited
to, family offices, trusts, estates, private foundations, and qualified retirement plans.
Financial Planning and Consulting Services or rendering a financial consultation based on the client’s financial goals and
objectives. This planning or consulting may encompass one or more areas of need, including, but not limited to cash flow
analysis, investment planning, retirement planning, estate planning, personal savings, educational savings, and other
areas of a client’s financial situation.
A financial plan developed for or financial consultation rendered to the client will typically include general
recommendations for a course of activity or specific actions to be taken by the client. For example, recommendations
may be made that the client start or revise their investment programs, commence or alter retirement savings, establish
education savings and/or charitable giving programs. Sound View Wealth may recommend the services of itself and/or
other professionals to implement its recommendations. Clients are advised that a conflict of interest exists if Sound View
Wealth recommends its own services, as such a recommendation may increase the advisory fees paid to Sound View
Wealth. The client is under no obligation to act upon any of the recommendations made by Sound View Wealth under a
financial planning or consulting engagement to engage the services of any such recommended professional, including
Sound View Wealth itself.
Investment Management Services
In designing and implementing customized models and portfolio strategies, Sound View Wealth can manage, on a
discretionary or nondiscretionary basis, a broad range of investment strategies and vehicles. Sound View Wealth
primarily allocates client assets among various mutual funds, exchange-traded funds (“ETFs”), and individual debt and
equity securities in accordance with clients’ stated investment objectives.
Sound View Wealth may further recommend to clients that all or a portion of their investment portfolio be managed on
a discretionary basis by one or more unaffiliated money managers or investment platforms (“External Managers”). The
client may be required to enter into a separate agreement with the External Manager(s), which will set forth the terms
and conditions of the client’s engagement of the External Manager or will receive a Statement of Investment Selection in
a single contract relationship. Sound View Wealth generally renders services to the client relative to the discretionary
selection of External Managers. Sound View Wealth also assists in establishing the client’s investment objectives for the
assets managed by External Managers, monitors and reviews the account performance and defines any restrictions on
the account. The investment management fees charged by the designated External Managers, together with the fees
charged by the corresponding designated broker-dealer/custodian of the client’s assets, may be exclusive of, and in
addition to, the annual advisory fee charged by Sound View Wealth.
Investment Management Services for Qualified Retirement Plans
Discretionary Investment Advisory Services to Plans: When serving in a discretionary investment advisory capacity for a
Plan, Sound View Wealth is in the status defined by section 3(38) of the Employee Retirement
Income Security Act of
1974 (“ERISA”). As a discretionary investment advisor to qualified retirement plans (“Plans”) Sound View Wealth
assumes the fiduciary responsibility for the selection, monitoring and replacement of the investment options of the Plan.
As an initial action step, Sound View Wealth seeks to obtain the investment policy statement for the Plan that details the
methodologies and criteria utilized to define the style universe of investment options, the specific investment options to
be utilized and the ongoing criteria for monitoring and replacing investment options. If the Plan does not have an
investment policy statement Sound View Wealth may assist the Plan sponsor/trustees of the Plan in drafting an
investment policy statement. In instances where an investment policy statement is not available, Sound View Wealth
will collect information from the Plan sponsor/trustees determined necessary for Sound View Wealth’s provision of
services to the Plan.
In its role as a 3(38) fiduciary, Sound View Wealth is only responsible for those Plan investments selected by Sound View
Wealth and Sound View Wealth has no responsibility for any other Plan investments maintained in the Plan by direction
of the Plan sponsor/trustees or any other person or entity. As an example, employer securities and investments held in a
directed brokerage account are not subject to any fiduciary responsibility or duty on the part of Sound View Wealth.
Furthermore, the Plan sponsor/trustees should be aware that when Sound View Wealth assumes the investment
responsibilities by serving as a 3(38) fiduciary, the Plan sponsor/trustees retain all of their fiduciary duties, obligations
and responsibilities pursuant to applicable law.
Non-Discretionary Investment Advisory Services to Plans: When serving in a non-discretionary investment advisory
capacity for a Plan, Sound View Wealth is in the status defined by section 3(21) of ERISA. In this capacity, Sound View
Wealth assumes no fiduciary responsibility for the completion of an investment policy statement or any aspect of the
definition, selection, maintenance or replacement of any Plan investment options. In this non-discretionary role Sound
View Wealth provides information to the Plan sponsor/trustees regarding investment option style parameters and
performance reporting. The Plan sponsor/trustees exercise full authority over the selection of Plan investment options
and may, or may not, utilize the information provided by Sound View Wealth as part of their decision making process.
Other Services for Plans: As part of providing the discretionary or non-discretionary investment services to Plans, Sound
View Wealth may provide certain information and services to the Plan and the Plan sponsor/trustees. These other
services are designed to assist the Plan sponsor/trustees in meeting their management and fiduciary obligations to the
Plan. The other services may consist of the following:
Assist with platform provider search and Plan set-up;
Plan review;
Plan fee and cost review;
Acting as third party service provider liaison;
Plan participant education and communication;
Plan benchmarking;
Assist with Plan conversion to new vendor platform; and
Assistance in Plan merger.
Additional Information Regarding ERISA Plans and Individual Retirement Accounts
As detailed above, Sound View Wealth is a fiduciary under ERISA with respect to investment management services and
investment advice provided to ERISA plan clients, including ERISA plan participants. Sound View Wealth is also a
fiduciary under section 4975 of the Internal Revenue Code (the “IRC”) with respect to investment management services
and investment advice provided to ERISA plans, ERISA plan participants, individual retirement accounts and individual
retirement account owners (collectively “Retirement Account Clients”). As such, Sound View Wealth is subject to specific
duties and obligations under ERISA and the IRC, that include, among other things, prohibited transaction rules which are
intended to prohibit fiduciaries from acting on conflicts of interest. When a fiduciary gives advice in which it has a
conflict of interest, the fiduciary must either avoid or eliminate the conflict or rely upon a prohibited transaction
exemption (a “PTE”). In addition, the way Sound View Wealth makes money creates some conflicts with your interests,
so Sound View Wealth operates under a special rule that requires Sound View Wealth to act in your best interest and
not put our interest ahead of yours.
UPTIQ Treasury & Credit Solutions
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party financial institutions
through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and its affiliates, “UPTIQ”). Please see Items 5
and 10 for a more complete discussion of these services and other important information.
Focus Risk Solutions
We help our clients obtain certain insurance solutions from unaffiliated, third-party insurance brokers by introducing
clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned subsidiary of our parent company, Focus
Financial Partners, LLC. Please see Items 5 and 10 for additional discussion of these services and other important
information.
C. Client-Tailored Advisory Services
Sound View Wealth provides portfolio management services using investment models designed to meet a variety of
client investment objectives. Client portfolios are managed on the basis of individual clients’ financial situation and
investment objectives. Clients may impose reasonable restrictions on the management of their accounts if Sound View
Wealth determines, in its sole discretion, that the conditions would not materially impact the performance of a
management strategy or prove overly burdensome for Sound View Wealth’s management efforts.
D. Assets Under Management
As of December 31, 2023, Sound View Wealth had $1,628,779,176 in assets under management, of which
$1,480,389,883 were managed on a discretionary basis.