Adviser Profile

As of Date 09/23/2026
Registration SEC, Approved, 03/26/2019
Other registrations (4)
ADV Location VERONA, WI, United States
Contact Info 608 xxxxxxx
Websites
AUM* 1,031,180,911 63%
of that, discretionary 968,775,375 70%
Number of Employees 18 64%
of those in investment advisory functions 16 78%
Private Fund GAV* 0
Avg Account Size 325,911 19%
% High Net Worth 40.62% -14%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Reported AUM

969M 830M 692M 554M 415M 277M 138M
2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker78463X889 Stock NameSPDR INDEX SHS FDS $ Position$68,337,982 % Position8.00% $ Change18.00% # Change7.00%
Stck Ticker78464A854 Stock NameSPDR SERIES TRUST $ Position$49,149,127 % Position6.00% $ Change19.00% # Change4.00%
Stck Ticker46641Q670 Stock NameJ P MORGAN EXCHANGE TRADED F $ Position$30,927,213 % Position4.00% $ Change12.00% # Change12.00%
Stck Ticker025072604 Stock NameAMERICAN CENTY ETF TR $ Position$22,658,835 % Position3.00% $ Change24.00% # Change3.00%
Stck Ticker33739Q200 Stock NameFIRST TR EXCHANGE-TRADED FD $ Position$23,486,498 % Position3.00% $ Change8.00% # Change9.00%
Stck Ticker464287200 Stock NameISHARES TR $ Position$26,018,650 % Position3.00% $ Change16.00% # Change1.00%
Stck Ticker464287507 Stock NameISHARES TR $ Position$26,395,613 % Position3.00% $ Change25.00% # Change10.00%
Stck Ticker464287804 Stock NameISHARES TR $ Position$15,140,238 % Position2.00% $ Change34.00% # Change12.00%
Stck Ticker33733E104 Stock NameFIRST TR EXCHANGE-TRADED FD $ Position$18,192,916 % Position2.00% $ Change11.00% # Change10.00%
Stck Ticker33738D606 Stock NameFIRST TR EXCHANGE-TRADED FD $ Position$20,061,878 % Position2.00% $ Change11.00% # Change12.00%