PGIM Custom Harvest is an investment advisory firm registered with the United States Securities
and Exchange Commission (“SEC”) and has been in business since 2017. PGIM Custom Harvest
is an indirect, wholly-owned subsidiary of Prudential Financial, Inc. (Prudential), a publicly held
company (NYSE Ticker “PRU”). When we use the terms “we,” “us” and “our” in this Brochure,
we are referring to PGIM Custom Harvest and the functional groups that support PGIM Custom
Harvest (i.e., compliance, law and finance). In addition, any references to “our employees” or “our
officers” mean PGIM Custom Harvest’s officers or employees and employees who work in the
functional groups.
As of December 31, 2023, PGIM Custom Harvest managed $3,582,625,285 of regulatory assets
under management on a discretionary basis.
PGIM Custom Harvest specializes in creating and managing portfolios invested across asset
classes, indices and custom models while seeking to maximize after-tax returns using capital loss
harvesting strategies. PGIM Custom Harvest provides tax-loss harvesting (“TLH”) investment
advisory services to various types of clients, including high net worth and other individuals, trusts,
corporations/other businesses, registered investment advisers and other financial intermediaries
such as broker-dealers.
Discretionary Advisory Services (Direct and Sub-Advised Accounts)
PGIM Custom Harvest provides discretionary advisory services to clients that enter into an
investment advisory agreement with PGIM Custom Harvest directly or through a sub-advisory or
similar arrangement with the sponsor of a managed account program or another investment
adviser. Under such arrangements, PGIM Custom Harvest has full authority to determine which
securities to buy and sell in the client account and, as described in Item 12 - Brokerage Practices,
typically has the authority to select the broker-dealers with which to execute such securities
transactions.
PGIM Custom Harvest’s investment philosophy in managing client accounts is that it is driven to
meet the needs and expectations of its clients by providing tailored investment advisory services
to each client. Clients may impose restrictions on investing in certain securities or types of
securities, most of which will be honored unless it is not feasible for PGIM Custom Harvest to
incorporate a requested restriction into the management of a client’s account, in which case the
client will be notified of the issue. PGIM Custom Harvest or the client’s sponsor firm or financial
professional consults with the client initially and on an ongoing basis to ascertain the client’s
investment objectives and any restrictions that the client may request. Client portfolios are
monitored on an ongoing basis to ensure that any restrictions on a client’s portfolio are maintained
and complied with. A client also may request a customized version of a PGIM Custom Harvest
strategy or a customized investment strategy by establishing reasonable investment guidelines for
management of the client’s account. Such guidelines may include allocation guidelines that vary
significantly from those followed by PGIM Custom Harvest in managing non-customized client
accounts. Most customization requests will be honored unless it is not feasible for PGIM Custom
Harvest to comply with such guidelines in managing the client’s account, in which case the client
will be notified of the issue.
A client account that is subject to client-imposed restrictions or that is managed in accordance with
a customized PGIM Custom Harvest strategy could experience performance that is significantly
different from non-custom strategy composite returns and could experience significant tracking
error relative to the relevant PGIM Custom Harvest strategy’s benchmark. In addition, a client-
imposed restriction on transactions in specific exchange-traded funds (“ETFs”) within a sector
could negatively impact PGIM Custom Harvest’s ability to harvest tax losses in that sector in the
client’s account and the account’s after-tax performance relative to the after-tax performance of
other PGIM Custom Harvest accounts.
Non-Discretionary Advisory Services
In addition to providing discretionary advisory services, PGIM Custom Harvest might enter into
an advisory agreement with a managed account program sponsor or another investment adviser to
provide non-discretionary services. Under such arrangements, PGIM Custom Harvest provides
investment recommendations to the program sponsor or another investment adviser and such party
has the ultimate authority to follow or not follow such recommendations. Depending on the
provisions of the agreement between PGIM Custom Harvest and the program sponsor or
investment adviser and the degree, if any, to which
PGIM Custom Harvest’s advice is tailored to
the circumstances of each of the program sponsor’s or investment adviser’s clients, PGIM Custom
Harvest might or might not be treated as having its own advisory client relationship with program
clients.
Wrap Fee Programs
Certain of the managed account programs under which PGIM Custom Harvest offers its strategies
and provides either discretionary or non-discretionary advisory services are unaffiliated third-party
programs sponsored by registered broker-dealer firms that charge a bundled or wrap fee for
investment advisory services and the execution of client trades (“Wrap Fee Programs”). The
sponsor of a Wrap Fee Program is responsible for the execution of trades placed with the sponsor
by the party with discretion over the client’s account. Where PGIM Custom Harvest provides
discretionary or non-discretionary advisory services under a Wrap Fee Program and does not
contract directly with the client, PGIM Custom Harvest is compensated for its services by the
program sponsor out of the bundled or wrap fee that is charged to the client’s account. Accounts
managed by PGIM Custom Harvest on a discretionary basis under a Wrap Fee Program are
managed similarly to accounts managed by PGIM Custom Harvest on a discretionary basis that
are not part of a Wrap Fee Program.
Conflicts of Interest
Conflicts of interest or potential conflicts of interest commonly refer to activities or relationships
in which the interests of PGIM Custom Harvest or its affiliates compete with the interests of PGIM
Custom Harvest’s clients. Like other investment advisers, PGIM Custom Harvest is subject to
various conflicts of interest in the ordinary course of our business. When actual or potential
conflicts of interest are identified we seek to address such conflicts through one or more of the
following methods:
• Elimination of the conflict;
• Disclosure of the conflict; or
• Management of the conflict through policies, procedures, training or other
mitigants.
To address potential conflicts, PGIM Custom Harvest follows its own Conflicts of Interest Policy
and Prudential’s standards on business ethics, inside information and information barriers. We also
follow Prudential’s Code of Conduct, “Making the Right Choices,” which reflects Prudential’s
core values and clarifies Prudential’s expectations of acceptable behavior. PGIM Custom Harvest
also has adopted its own code of ethics, gifts and entertainment policy, and proxy voting policy,
among others, and has adopted supervisory procedures to monitor compliance with our policies.
We cannot guarantee, however, that our policies will detect and address, or result in the disclosure
of, every situation in which a conflict could arise.
Affiliate Relationships:
As an indirect wholly-owned subsidiary of Prudential, PGIM Custom Harvest is part of a
diversified, global financial services organization. We are affiliated with many types of financial
service providers, including broker‐dealers, insurance companies and other investment advisers.
These relationships could present potential or actual conflicts of interest. For example, our
affiliates have an incentive to seek to influence decisions relating to client investment strategies
to, among other things, invest in products that are managed by an affiliate or otherwise sponsored
by Prudential. Further, certain third-party exchange-traded funds (“ETFs”) in which we invest that
seek to track the performance of certain market sectors could invest in turn in securities of PRU.
We seek to mitigate the risk from this conflict through policies, procedures, communication
protocols, and periodic conflicts training of applicable PGIM Custom Harvest personnel.
Client Relationships: PGIM Custom Harvest and its affiliates also derive certain indirect or
incidental benefits from their advisory relationships with a client, other than advisory fees. Please
see “Item 14 – Client Referrals and Other Compensation” for examples of such indirect or
incidental benefits.
Employee Roles: Some PGIM Custom Harvest senior managers perform other duties for Prudential
affiliates. Conflicts of interest could arise from time to time in connection with these duties with
respect to allocating management time, services, or functions among PGIM Custom Harvest and
other Prudential affiliates.
Outside Business Activities: From time to time, certain of our employees or officers could engage
in an outside business activity. Any outside business activity is subject to prior approval pursuant
to our personal conflicts of interest and outside business activities policy. Actual and potential
conflicts of interest are analyzed during such approval process.